Comparison

Milkshake vs Wix

Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.

Head to head
About

Milkshake

Easily create and update a mobile-first website in minutes using your phone. Choose from customizable card-based pages, add various content, and personalize your look. Publish for free and share your link across social media to connect with your audience.

Highlights
  • Card-based website pages
  • Add text, images, videos, links
  • Customizable designs and branding
  • Publish online for free
  • Link in bio integration
  • Website analytics (Insights)
Features
Read full description

Make instantly! Milkshake websites are super easy to make and update anytime. No desktops, design or website building skills needed. All you need is your iPhone or iPad and the Milkshake app. 1. Pick a card Cards are the pages of your Milkshake website. You can swipe between each card like an Instagram Story. Each card has unique features for what you want to say, sell or share. 2. Add your content Personalize each card with your text, images, GIFs, YouTube videos, blog posts, podcast episodes, contact details, promotions, links and more! 3. Shake up your look ‘Shake it up’ to choose the best look for your card. Customize looks with brand colors, fonts, logos and images. All look designs are beautiful, professional and mobile responsive. 4. Publish and share Once you’ve made your Milkshake website, publish it online for FREE. Then add your ‘link in bio’ to all social profiles, including: Instagram, TikTok and Snapchat. Plus anywhere else you want to connect your followers to your shiny new Milkshake website - easy! Whether you're a beginner or a website pro, you can have your Milkshake website online in minutes! Create your online brand and grow your business on the go with the Milkshake website builder. Love stats? Keep an eye on the performance of your Milkshake website with Insights. Track the analytics of card views, link clicks, traffic sources, top countries and new vs returning visitors in real-time to optimize your Milkshake website - for free! A Milkshake website can be your only website or the connection to your existing website. It’s the easiest way for your followers to access all you offer from your ‘link in bio’. Use a Milkshake website to... - Introduce yourself and what makes you amazing - Share your services, products, passion projects, promotions, testimonials & social profiles - Keep followers up to date on your latest blog posts, podcast episodes, ebooks & resources - Promote your YouTube videos and channel to turn your followers into subscribers - Recommend your top picks, fave buys, must-dos & must-haves - Highlight your latest and greatest work - Receive new bookings and clients - Launch your new business venture + more coming your way! With a subscription you can… - Connect your custom domain to your Milkshake site - Add a Contact Form to your site to let your followers get in touch - Add a mailing list to your website to collect emails - Integrate your mailing list with Google Sheets or Mailchimp - Temporarily hide a Card from your website while you perfect your drafts - Unlock a year's worth of Insights data - Boost the visibility of your website to search engines with SEO Tools - Customize your website preview for social sharing - Create and track marketing campaigns with our campaign builder - Add a Meta pixel and run ad campaigns - Remove the Milkshake branding from your website Share a Milkshake website on... - Social networks, including: Instagram, TikTok, Snapchat, Facebook, YouTube, Pinterest, Twitter, LinkedIn, Twitch, Tumblr, WhatsApp, Threads, Discord, Linktree and WeChat - Business Cards, Email Signatures, Brochures, Posters, Online Profiles and Listings - Portfolio Sites, Resumes and Media Kits + anywhere your followers and customers want to learn more about you! Time to show the world what you’re made of. Aaaand go! Privacy Policy: https://milkshake.app/privacy Terms and Conditions: https://milkshake.app/terms

About

Wix

Design, customize, and manage your website, online store, or blog from anywhere. This app provides tools to create professional online presences, manage business aspects, and engage with your audience on the go.

Highlights
  • Website design and customization
  • Online store management
  • Blog creation and management
  • Logo maker
  • Event management
  • E-commerce tools
  • Community engagement
Features
Read full description

The Wix website builder app gives you the ability to design, customize and manage your website and online business from anywhere. The intuitive website maker will give you the tools you need to create and manage your business website, online store, blog and more. Over 220 million people worldwide choose the Wix website creator and business manager to create professional online websites and manage every aspect of their business on the go. Whether your goal is to start a blog, build an online store, manage your business, or create a portfolio website, you can do it all using Wix’s powerful website builder from the Wix app. Create a website with our website creator to manage and grow your brand and business: * Create any kind of website—from a travel blog, professional portfolio or eCommerce website * Help visitors find you online with a custom domain name * Choose from over 900 strategically designed website templates * Upload your own videos, images, content and blog posts * Design a custom logo with our logo maker for your business * Run your website on multi-cloud hosting, improve load time and ensure global coverage Manage your business and website with the Wix website creator: * Monitor your blog, portfolio, or eCommerce site from your phone * Use the website maker to build and manage your online store and blog * Grow your business with powerful marketing tools * Get dashboard features on mobile to manage your website, anywhere Become a blogger: * Write and share blog posts from your desktop or mobile * Use blog designs and website templates to bring your blogging ideas to life * Let readers share, follow and comment on your blog posts * View blog stats and web analytics Free tools you get when you create a website with the Wix website builder: * Use our Business Name Generator to start your brand * Establish your brand image with Wix’s logo maker and edit as you wish * Manage billings and expenses with a professional invoice generator * Leverage Wix’s paystub generator to create employee pay stubs quickly and efficiently Create and manage events: * Streamline your events day of with the ticket scanner * Manage and edit past, present, and future events * Sell tickets online * Scan tickets and check people in * Send invitations, collect RSVPs and update guests Engage with your community online: * Chat with members and site visitors directly through your website or app * Create groups around shared interests * Start forums and group chats with members from the Wix Spaces app Manage your eCommerce website on the go: * Get notified about new orders and purchases, and manage them in real-time * Update your products prices, colors and stock status instantly * Use Wix analytics to follow trends in your online store * Manage your inventory and upload product images seamlessly Offer services and collect payments: * Create and update services * Take online session bookings directly from your website * Get paid online commission-free * Manage calendars, staff, attendance and clients from the app * Connect pricing plans

Screenshots

Milkshake4 screens
Wix4 screens

Verdict

The call

The clearest difference is review sentiment: Milkshake at 90% against Wix's 20%. Milkshake also leads on rating (4.9 vs 4.6). Wix's advantage is in-app purchases (none vs 5) and chart position (#146 vs unranked). On price, ratings volume, update cadence and ads there is nothing between them.

Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS

CostPrice · In-app purchases · Ads · Monetization

Both are free to download. Milkshake sells 5 in-app purchases, starting at $2.99 per month. Wix asks for nothing beyond the download.

ReceptionRating · Positive reviews · Number of ratings

Milkshake holds the better App Store score, 4.9 against 4.6. Both are backed by a comparable volume of ratings — 15K and 17K respectively. Written reviews point the same way: 90% of Milkshake's written reviews are positive against 20% of Wix's.

UpkeepUpdate frequency

Milkshake ships an update every 3 weeks, Wix every 10 days. Both last shipped on September 24, 2026.

Scorecard4 real differences · 7 level
Milkshake versus Wix: the parameters behind the verdict, then further details
ParameterMilkshakeWix
PriceFreeFree
Rating4.9 (15K ratings) — better4.6 (17K ratings)
Positive reviews89.5% of reviews — better19.6% of reviews
Number of ratings15K17K — better
Update frequencyEvery 3 weeksEvery 10 days — better
AdsNoNo
In-app purchasesYesNo — better
MonetizationFree with in-app purchasesFree with in-app purchases
Best chart rank—#146 — better
DevicesiPhone, iPadiPhone, iPad, iPod — better
Requires iOS16.415.1 — better
Further details — not scored
Size106 MB566 MB
Age rating+124+
DeveloperCodelbeeWix.com Inc.

Customer experience

Milkshake

All ratings14,727 ratings
Positive97.7%
Neutral1.1%
Negative1.2%
Written reviews611 reviews
Positive89.5%
Neutral3.8%
Negative6.7%

Wix

All ratings16,827 ratings
Positive89.5%
Neutral3.0%
Negative7.6%
Written reviews1,373 reviews
Positive19.6%
Neutral12.0%
Negative68.4%

User reviews

Milkshake

From 15K App Store ratings

What we love

  • 😌 Easy to use
  • 👌 Customizable
  • 🥴 Aesthetic
  • 🚀 Fast to build
  • 💗 Recommended

Room to improve

  • 🤔 Limited customization
  • 🤔 No desktop version
  • 🤔 Trouble logging in
  • 🤔 Slow and buggy
  • 🤔 Issues with publishing/updating

Wix

From 17K App Store ratings

What we love

  • 🚀 Easy to create professional websites
  • 👍 Great customer service
  • 🚀 Intuitive and user-friendly app
  • 🚀 Helpful AI assistant
  • 🚀 Affordable pricing

Room to improve

  • 🐛 Glitchy app with bugs
  • 🐛 Unreliable notifications
  • 🐛 Inability to edit website on mobile
  • 🐛 Complicated and confusing user interface
  • 🐛 Lack of essential features like invoicing

Bugs and requests

Milkshake

Reported bugs

3 issues
  • Login screen freezes
  • Issues with image uploads
  • Inconsistent performance/reliability

Requested features

5 requests
  • Add blog/article feature
  • Allow more customization options
  • Provide desktop version
  • Enable switching between multiple accounts
  • Add e-commerce/product selling functionality

Wix

Reported bugs

5 issues
  • Frozen analytics page
  • Disappearing task list
  • Glitches with image uploads
  • Inconsistent behavior with product management
  • Unreliable notifications and sync issues

Requested features

5 requests
  • Ability to edit website on mobile
  • Integrated invoicing and payment processing
  • Improved calendar and booking functionality
  • Better text editing tools for blog posts
  • Sync between mobile app and desktop

In-app purchases

5 purchases

Milkshake

Subscriptions5
  • Lite - 1 Website$2.991 Month
  • Pro - 1 Website$6.991 Month
  • Pro Plus - 1 Website - 3 Month$29.993 Months
Show 2 more
  • Pro - 1 Website$59.991 Year
  • Pro Plus - 1 Website - 1 Year$99.991 Year
None

Wix

No in-app purchases

Questions

Is Milkshake free?
Milkshake is free to download, with in-app purchases available.
Is Wix free?
Wix is free to download, with no in-app purchases.
Which has better reviews, Milkshake or Wix?
Milkshake is rated higher. Milkshake averages 4.9 out of 5 from 15K ratings, while Wix averages 4.6 from 17K ratings.
Do Milkshake or Wix have ads?
Neither Milkshake nor Wix shows ads.
Which is updated more often, Milkshake or Wix?
Milkshake ships an update every 3 weeks, and Wix every 10 days. Most recently, Milkshake was updated on September 24, 2026 and Wix on September 24, 2026.

Other comparisons