Sierra Interactive vs Magellan CRM
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
Sierra Interactive
Manage real estate leads and client interactions efficiently from anywhere. This app offers instant notifications, bulk communication tools, and detailed lead insights to streamline your workflow on the go.
- Instant lead notifications
- Bulk email and text messaging
- Integrated dialer for calls
- Smart lead filtering
- Lead context and history
- Task and inbox management
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Sierra Interactive is the most powerful end-to-end real estate platform available. Now you can leverage your lead management from anywhere with the Sierra mobile app: ** Instant Notifications, Based on Your Preferences. – Your in-app notification feed displays the information that you want it to display – including options for new lead assignments, anytime a lead saves a property or requests more information, and much more. Quickly manage your notification types and methods from inside the app. ** Save Time with Powerful Bulk Actions. – Send mass text messages, mass emails, bulk assign and unassign action plans and drip campaigns, and create a call list to more effectively call your leads. ** Connect by Voice by Creating a Call List. – Add selected leads to a call list, then use the integrated Dialer to work the phones. The call list feature integrates seamlessly across the web app and the mobile app, so you can even start in the office then head out the door – without missing a beat. ** Quickly Search Your Database for Any Lead. – The mobile app lead search experience is essentially identical to the quick lead search in the web app. Then, if you have a new lead to add, do it with ease in the mobile app’s Add Lead screen. ** View & Manage Leads by Smart Filter. – Quickly toggle from smart filter to smart filter to view and manage assigned leads and pond leads. The smart filters will exactly reflect the ones you’ve added to your web app account. ** Get the Quick Context with Contextables. – Tap to reveal a bit more insight to your leads with lead contextables. You’ll see, when applicable, a lead’s short summary, recent search location, frequent price range, saved properties, properties viewed, and last site visit, or simply their registration date. ** Get the Bigger Picture in the Lead Detail Page. – View each lead’s full communication history, edit their profile, manage tasks and action plans, and so much more in the lead detail page. ** Communicate by Phone, Text, Email, & More. – Individually manage your leads by sending an email, shooting a text, making a call, adding a note, assigning a task, and adding an on-site message. Take advantage of the fully integrated Dialer for making calls and sending texts. ** Achieve Inbox Zero, Even While on the Go. – Manage your showing requests, requests for more info, and incoming emails, texts, and calls from the Inbox. Make sure you never miss an inbound communication from your lead, and respond from anywhere. ** Knock Out Your To-Do List from Anywhere. – Plow through all of your tasks – calls, emails, texts, on-site messages, and anything else you’ve got to do – in the Task Manager. ** Stellar Support, by Email or by Phone. – Have a question or run into a problem? Our customer success team is here to help. Tap to email or call anytime from your in-app profile. ===== Here’s what others are saying about the Sierra mobile app experience: “Perfect!!!” – Gerard Hagan [BestEdmontonRealEstate.com] “I have been using the Sierra mobile app for some time now and I have to say it is "The Best" mobile app I have used with a CRM platform. It has really helped me stay in touch and follow up faster while going in between appointments.” – Brandon Duncan [DuncanPrimeRealty.com] “The new Sierra app has made staying in touch with new leads, hot leads, and current clients so much easier. Thank you for this game-changing technology.” – Lisa Treu [TreuGroup.com] “As the team leader, I can monitor lead activity, showing requests, and other notifications easily, no matter where I am day or night.” – Buddy Blake [BuddyBlake.com] “We've been testing the app now for 6+ months and have had a front row seat to the thoughtful approach the Sierra team has taken to make this a powerful mobile tool for agents and ISA's. Total game changer!” – Mike Novak [HousesWA.com] ===== Enjoy less hassle, and more success, with the Sierra mobile app.
Magellan CRM
This voice-first assistant for real estate agents automates CRM tasks through natural conversation. Manage contacts, follow up on leads, send messages, and schedule appointments hands-free. Review and approve all outgoing communications before they are sent.
- Voice-first CRM management
- Contact and lead follow-up
- SMS and email drafting
- Appointment scheduling
- Pipeline tracking
- Hands-free operation
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Stop doing data entry. Start closing deals. Magellan is a voice-first assistant for real estate agents that handles your CRM work through natural conversation. Manage contacts, follow up with leads, send messages, schedule appointments, and move deals through your pipeline; all by talking or texting with an AI assistant. No forms to fill out, no screens to tap through. Use real-time voice mode while you're driving between showings, or type when you prefer. Magellan understands natural language. Just say what you need done. - "Who should I follow up with today?" - "Add a note to Sarah's contact — great call, she's interested in the Oak Street listing" - "Draft a text to Mike: Hey, are we still on for Tuesday?" - "Move the Johnson deal to Negotiation" - "Schedule a showing for tomorrow at 2pm" Nothing sends without your say-so. Every message, email, and scheduled appointment shows up as a card you can review, edit, or cancel before it goes out. No accidental sends, no surprises. Built for agents on the move - Real-time voice conversations — hands-free CRM updates - Contact management — create, search, update, and add notes - Pipeline tracking — move opportunities through stages - SMS and email — draft, review, edit, and send - Task management — create follow-ups with due dates - Appointment scheduling — book directly from chat - Conversation history — every chat saved and searchable Private and secure - Face ID / Touch ID on every launch - Encrypted credentials - Explicit consent for AI features — disable anytime
Screenshots
Verdict
The clearest difference is ratings volume: Sierra Interactive at 1.6K against Magellan CRM's 3. Magellan CRM's advantage is rating (5.0 vs 4.8). On price, update cadence, ads and in-app purchases there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Neither carries in-app purchases, so what you see is what you pay.
Magellan CRM holds the better App Store score, 5.0 against 4.8. That said, the two scores are not equally well evidenced: Sierra Interactive has 1.6K ratings behind it against 3, so its average is the more settled of the two.
Sierra Interactive ships an update every 6 weeks, Magellan CRM monthly. The most recent releases landed on October 15, 2026 and October 8, 2026 respectively.
| Parameter | Sierra Interactive | Magellan CRM |
|---|---|---|
| Price | Free | Free |
| Rating | 4.8 (1.6K ratings) | 5.0 (3 ratings) — better |
| Positive reviews | 70.0% of reviews | — |
| Number of ratings | 1.6K — better | 3 |
| Update frequency | Every 6 weeks | Monthly — better |
| Ads | No | No |
| In-app purchases | No | No |
| Monetization | Free | Free |
| Devices | iPhone, iPad, iPod | iPhone, iPad, iPod |
| Requires iOS | 15.1 | 15.1 |
| Further details — not scored | ||
| Size | 38 MB | 123 MB |
| Age rating | 4+ | 4+ |
| Developer | Sierra Interactive, LLC | Noah Grey |
Customer experience
Sierra Interactive
Magellan CRM
Bugs and requests
Sierra Interactive
Reported bugs
2 issues- Dialer screen blocks access to main app on larger devices
- Call list feature has issues with repeated calls and data loss
Requested features
3 requests- Live feed of recent website visitors
- Ability to view HotSheets on mobile app
- Spell check functionality
Magellan CRM
Not enough reviews yet to summarise bugs or requests.
In-app purchases
Sierra Interactive
No in-app purchases
Magellan CRM
No in-app purchases
Questions
Is Sierra Interactive free?
Is Magellan CRM free?
Which has better reviews, Sierra Interactive or Magellan CRM?
Do Sierra Interactive or Magellan CRM have ads?
Which is updated more often, Sierra Interactive or Magellan CRM?
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