Comparison

Butterfly Threads Boutique vs S'moo

Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.

Head to head
About

Butterfly Threads Boutique

Shop the latest arrivals and promotions from a boutique directly from your mobile device. Features include easy ordering, waitlisting for out-of-stock items, and email notifications for order status.

Highlights
  • Browse new arrivals and promotions
  • Easy ordering and checkout
  • Waitlist items
  • Email notifications for orders
Features
Read full description

Welcome to the Butterfly Threads Boutique App! The best way to shop with Butterfly Threads Boutique on iOS! Features: - Browse all of our most recent arrivals and promotions - Easy ordering and checkout - Waitlist items and purchase them when they are back in stock - Email notification for order fulfillment and shipping

About

S'moo

This app is your central hub for hormone balance products. Easily order supplements, access exclusive deals, and get early access to new product launches. Enjoy fast checkout, save your favorites, and benefit from free shipping on qualifying orders.

Highlights
  • Order hormone balance products
  • Exclusive offers and discounts
  • Early access to new products
  • Fast checkout process
  • Save favorite items
  • Free shipping on qualifying orders
Features
Read full description

The S’moo app is your go-to app for all things hormone balance. Order your S’moo from the app w/ fast shipping, exclusive offers, quick checkout and notifications on all things S’moo. FIRST ACCESS The S’moo app is where you’ll get first access to our newest products & deals. Access special discounts & treat yourself to EARLY ACCESS on exclusive product launches. GET 15% OFF YOUR FIRST ORDER When you download the S’moo app, get 15% off your first order. DOWNLOAD TO SHOP Shopping shouldn’t be hard! Checkout on the S’moo app in seconds to have your S’moo on the way to you quicker than ever. SAVE YOUR FAVES Build your wishlist and save your favorite items for later. Keep everything in one place for when you’re ready to make them yours. SHIPPING & RETURNS US: FREE shipping if you spend +75 USD. International: FREE shipping if you spend +100 USD. 100% Money Back Guarantee - love S’moo products or your money back! BUY NOW. PAY LATER. AFTERPAY. Interest free installments over 6 weeks.

Screenshots

Butterfly Threads Boutique4 screens
S'moo4 screens

Verdict

The call

The clearest difference is monetization model: Butterfly Threads Boutique at free against S'moo's free with in-app purchases. Butterfly Threads Boutique also leads on review sentiment (99% vs 90%). S'moo's advantage is iOS requirement (13.0 vs 15.1). On price, rating, ratings volume and update cadence there is nothing between them.

Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS

CostPrice · In-app purchases · Ads · Monetization

Both are free to download. Neither carries in-app purchases, so what you see is what you pay.

ReceptionRating · Positive reviews · Number of ratings

On the App Store both sit at effectively the same score — 4.9 for Butterfly Threads Boutique against 4.9 for S'moo. Both are backed by a comparable volume of ratings — 950 and 353 respectively. Written reviews are what separate them: 99% of Butterfly Threads Boutique's written reviews are positive against 90% of S'moo's.

UpkeepUpdate frequency

Butterfly Threads Boutique ships an update every 2 months, S'moo every 6 weeks. The most recent releases landed on September 6, 2026 and July 17, 2026 respectively.

Scorecard3 real differences · 7 level
Butterfly Threads Boutique versus S'moo: the parameters behind the verdict, then further details
ParameterButterfly Threads BoutiqueS'moo
PriceFreeFree
Rating4.9 (950 ratings)4.9 (353 ratings) — better
Positive reviews98.7% of reviews — better90.0% of reviews
Number of ratings950 — better353
Update frequencyEvery 2 monthsEvery 6 weeks — better
AdsNoNo
In-app purchasesNoNo
MonetizationFree — betterFree with in-app purchases
DevicesiPhone, iPad, iPodiPhone, iPad, iPod
Requires iOS15.113.0 — better
Further details — not scored
Size63 MB57 MB
Age rating9+4+
DeveloperTomandaThe Smoo Co LLC

Customer experience

Butterfly Threads Boutique

All ratings950 ratings
Positive98.6%
Neutral0.6%
Negative0.7%
Written reviews76 reviews
Positive98.7%
Neutral1.3%
Negative0.0%

S'moo

All ratings353 ratings
Positive98.6%
Neutral0.6%
Negative0.8%
Written reviews20 reviews
Positive90.0%
Neutral0.0%
Negative10.0%

Bugs and requests

Butterfly Threads Boutique

Not enough reviews yet to summarise bugs or requests.

S'moo

Reported bugs

2 issues
  • App redirects to web browser when tapping products
  • Double charging issue on app orders without order numbers

Requested features

2 requests
  • Improve app navigation to avoid browser redirects
  • Implement a more robust refund process for payment errors

In-app purchases

None

Butterfly Threads Boutique

No in-app purchases

None

S'moo

No in-app purchases

Questions

Is Butterfly Threads Boutique free?
Butterfly Threads Boutique is free to download, with no in-app purchases.
Is S'moo free?
S'moo is free to download, with no in-app purchases.
Which has better reviews, Butterfly Threads Boutique or S'moo?
S'moo is rated higher. Butterfly Threads Boutique averages 4.9 out of 5 from 950 ratings, while S'moo averages 4.9 from 353 ratings.
Do Butterfly Threads Boutique or S'moo have ads?
Neither Butterfly Threads Boutique nor S'moo shows ads.
Which is updated more often, Butterfly Threads Boutique or S'moo?
Butterfly Threads Boutique ships an update every 2 months, and S'moo every 6 weeks. Most recently, Butterfly Threads Boutique was updated on September 6, 2026 and S'moo on July 17, 2026.

Other comparisons