Alexander Jane vs S'moo
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
Alexander Jane
Shop the latest arrivals and promotions from a family-run boutique. Easily order items, get notified when waitlisted products are back in stock, and track your order fulfillment and shipping.
- Browse new arrivals and promotions
- Easy ordering and checkout
- Waitlist items
- Back-in-stock notifications
- Order fulfillment and shipping notifications
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Welcome to Alexander Jane Boutique! We are a family run small business, and so much more than just clothing! We believe that when you look good, you feel good, and when you feel good, there is nothing that can stop you from doing whatever lights your soul on fire! We are honored to have you here, and we hope you find something you love. If you need anything, please feel free to reach out to us at hello@alexanderjane.com
S'moo
This app is your central hub for hormone balance products. Easily order supplements, access exclusive deals, and get early access to new product launches. Enjoy fast checkout, save your favorites, and benefit from free shipping on qualifying orders.
- Order hormone balance products
- Exclusive offers and discounts
- Early access to new products
- Fast checkout process
- Save favorite items
- Free shipping on qualifying orders
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The S’moo app is your go-to app for all things hormone balance. Order your S’moo from the app w/ fast shipping, exclusive offers, quick checkout and notifications on all things S’moo. FIRST ACCESS The S’moo app is where you’ll get first access to our newest products & deals. Access special discounts & treat yourself to EARLY ACCESS on exclusive product launches. GET 15% OFF YOUR FIRST ORDER When you download the S’moo app, get 15% off your first order. DOWNLOAD TO SHOP Shopping shouldn’t be hard! Checkout on the S’moo app in seconds to have your S’moo on the way to you quicker than ever. SAVE YOUR FAVES Build your wishlist and save your favorite items for later. Keep everything in one place for when you’re ready to make them yours. SHIPPING & RETURNS US: FREE shipping if you spend +75 USD. International: FREE shipping if you spend +100 USD. 100% Money Back Guarantee - love S’moo products or your money back! BUY NOW. PAY LATER. AFTERPAY. Interest free installments over 6 weeks.
Screenshots
Verdict
The clearest difference is monetization model: Alexander Jane at free against S'moo's free with in-app purchases. S'moo's advantage is iOS requirement (13.0 vs 15.1). On price, rating, review sentiment and ratings volume there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Neither carries in-app purchases, so what you see is what you pay.
On the App Store both sit at effectively the same score — 5.0 for Alexander Jane against 4.9 for S'moo. Both are backed by a comparable volume of ratings — 215 and 353 respectively. Written reviews are what separate them: 96% of Alexander Jane's written reviews are positive against 90% of S'moo's.
Alexander Jane ships an update every 3 weeks, S'moo every 6 weeks. The most recent releases landed on July 18, 2026 and July 17, 2026 respectively.
| Parameter | Alexander Jane | S'moo |
|---|---|---|
| Price | Free | Free |
| Rating | 5.0 (215 ratings) — better | 4.9 (353 ratings) |
| Positive reviews | 96.0% of reviews — better | 90.0% of reviews |
| Number of ratings | 215 | 353 — better |
| Update frequency | Every 3 weeks — better | Every 6 weeks |
| Ads | No | No |
| In-app purchases | No | No |
| Monetization | Free — better | Free with in-app purchases |
| Devices | iPhone, iPad, iPod | iPhone, iPad, iPod |
| Requires iOS | 15.1 | 13.0 — better |
| Further details — not scored | ||
| Size | 66 MB | 57 MB |
| Age rating | 9+ | 4+ |
| Developer | Shop with Sarah LLC | The Smoo Co LLC |
Customer experience
Alexander Jane
S'moo
Bugs and requests
Alexander Jane
Not enough reviews yet to summarise bugs or requests.
S'moo
Reported bugs
2 issues- App redirects to web browser when tapping products
- Double charging issue on app orders without order numbers
Requested features
2 requests- Improve app navigation to avoid browser redirects
- Implement a more robust refund process for payment errors
In-app purchases
Alexander Jane
No in-app purchases
S'moo
No in-app purchases
Questions
Is Alexander Jane free?
Is S'moo free?
Which has better reviews, Alexander Jane or S'moo?
Do Alexander Jane or S'moo have ads?
Which is updated more often, Alexander Jane or S'moo?
Other comparisons
