GoTo vs APX SmartMAP
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
GoTo
This app offers a comprehensive suite for business communications, including calling, messaging, and virtual meetings. It facilitates team collaboration, customer engagement through a multi-channel inbox, and seamless participation in online events. Stay connected and productive from anywhere with this all-in-one mobile solution.
- Voice, video, and messaging in one app
- Multi-channel shared inbox for customer engagement
- Virtual meetings, trainings, and webinars
- Switch between multiple business numbers
- Automatic text replies to missed calls
- Team collaboration tools
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GoTo is the premier provider of flexible-work software that keeps you connected and engaged with customers and colleagues. From calling and messaging to virtual meetings, trainings, and webinars, it’s the all-in-one mobile app for your essential communications, whether you’re on the road or across the globe. Hold quick discussions and lead business-critical meetings. Join online events in seconds and take part in activities like polls and surveys. Collaborate with your team and answer customers in a multi-channel inbox. No matter where you go or what you need to communicate, GoTo has you covered. Simplify your communication: - Stay connected from anywhere with customers and colleagues - Use your personal device without sharing your private number - Get voice, video, and messaging all in one app Empower your business calls: - Quickly switch between multiple business numbers - Route incoming calls to other phones or colleagues - Automatically text back to missed calls Elevate your meetings and events: - Join virtual meetings, trainings, and webinars from anywhere - View slides, participate in breakout rooms, take polls, and more - Schedule your own meetings and sync your business calendar Engage with your customers: - Chat with customers as a team in the shared inbox - See all your SMS, social media, and web chat conversations in one place - Assign, unassign, and resolve conversations on the go
APX SmartMAP
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APX’s SmartMAP mapping and response application is a comprehensive and versatile solution that allows for real-time access to critical data for all locations in a response area, as well as the advanced, intuitive preplans created in APX’s companion application, SmartCapture. An easy-to-use map interface allows for simple searching based on civic address or by preplan. Searching an address zooms the map instantly to that location, automatically highlighting the building and presenting items of interest in the area such as fire hydrants, displaying flow details and distance to the highlighted building. SmartMAP is now available on iOS, allowing users to receive alert notifications directly on their iOS devices. SmartMAP will receive alert notifications, even while not active, allowing users to tap the message to open SmartMAP directly to the location in the alert.
Screenshots
Verdict
The clearest difference is update cadence: GoTo at fortnightly against APX SmartMAP's every 3 months. GoTo also leads on chart position (#144 vs unranked). On price, ads, in-app purchases and device support there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Neither carries in-app purchases, so what you see is what you pay.
GoTo ships an update fortnightly, APX SmartMAP every 3 months. The most recent releases landed on October 18, 2026 and October 15, 2026 respectively.
| Parameter | GoTo | APX SmartMAP |
|---|---|---|
| Price | Free | Free |
| Rating | 4.8 (144K ratings) — better | — |
| Positive reviews | 66.3% of reviews | — |
| Number of ratings | 144K — better | — |
| Update frequency | Fortnightly — better | Every 3 months |
| Ads | No | No |
| In-app purchases | No | No |
| Monetization | Free | — |
| Best chart rank | #144 — better | — |
| Devices | iPhone, iPad, iPod | iPhone, iPad, iPod |
| Requires iOS | 15.1 — better | 15.6 |
| Further details — not scored | ||
| Size | 85 MB | 54 MB |
| Age rating | 4+ | 4+ |
| Developer | GoTo Group, Inc. | Ian Martin |
Bugs and requests
GoTo
Reported bugs
5 issues- Audio issues
- Missed calls not showing up
- Voicemail not working properly
- App freezing/crashing
- Compatibility issues with older devices
Requested features
5 requests- Mobile - ability to do Q+A from mobile devices
- Ability to choose ringtone
- Calendar integration like previous app
- Monitor multiple lines concurrently in app
- Easy way to add contact who just called
APX SmartMAP
Not enough reviews yet to summarise bugs or requests.
In-app purchases
GoTo
No in-app purchases
APX SmartMAP
No in-app purchases









