Comparison

GoTo vs APX SmartMAP

Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.

Head to head
About

GoTo

This app offers a comprehensive suite for business communications, including calling, messaging, and virtual meetings. It facilitates team collaboration, customer engagement through a multi-channel inbox, and seamless participation in online events. Stay connected and productive from anywhere with this all-in-one mobile solution.

Highlights
  • Voice, video, and messaging in one app
  • Multi-channel shared inbox for customer engagement
  • Virtual meetings, trainings, and webinars
  • Switch between multiple business numbers
  • Automatic text replies to missed calls
  • Team collaboration tools
Currently charting
Read full description

GoTo is the premier provider of flexible-work software that keeps you connected and engaged with customers and colleagues. From calling and messaging to virtual meetings, trainings, and webinars, it’s the all-in-one mobile app for your essential communications, whether you’re on the road or across the globe. Hold quick discussions and lead business-critical meetings. Join online events in seconds and take part in activities like polls and surveys. Collaborate with your team and answer customers in a multi-channel inbox. No matter where you go or what you need to communicate, GoTo has you covered. Simplify your communication: - Stay connected from anywhere with customers and colleagues - Use your personal device without sharing your private number - Get voice, video, and messaging all in one app Empower your business calls: - Quickly switch between multiple business numbers - Route incoming calls to other phones or colleagues - Automatically text back to missed calls Elevate your meetings and events: - Join virtual meetings, trainings, and webinars from anywhere - View slides, participate in breakout rooms, take polls, and more - Schedule your own meetings and sync your business calendar Engage with your customers: - Chat with customers as a team in the shared inbox - See all your SMS, social media, and web chat conversations in one place - Assign, unassign, and resolve conversations on the go

About

APX SmartMAP

Features
Read full description

APX’s SmartMAP mapping and response application is a comprehensive and versatile solution that allows for real-time access to critical data for all locations in a response area, as well as the advanced, intuitive preplans created in APX’s companion application, SmartCapture. An easy-to-use map interface allows for simple searching based on civic address or by preplan. Searching an address zooms the map instantly to that location, automatically highlighting the building and presenting items of interest in the area such as fire hydrants, displaying flow details and distance to the highlighted building. SmartMAP is now available on iOS, allowing users to receive alert notifications directly on their iOS devices. SmartMAP will receive alert notifications, even while not active, allowing users to tap the message to open SmartMAP directly to the location in the alert.

Screenshots

GoTo4 screens
APX SmartMAP4 screens

Verdict

The call

The clearest difference is update cadence: GoTo at fortnightly against APX SmartMAP's every 3 months. GoTo also leads on chart position (#144 vs unranked). On price, ads, in-app purchases and device support there is nothing between them.

Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS

CostPrice · In-app purchases · Ads · Monetization

Both are free to download. Neither carries in-app purchases, so what you see is what you pay.

UpkeepUpdate frequency

GoTo ships an update fortnightly, APX SmartMAP every 3 months. The most recent releases landed on October 18, 2026 and October 15, 2026 respectively.

Scorecard2 real differences · 9 level
GoTo versus APX SmartMAP: the parameters behind the verdict, then further details
ParameterGoToAPX SmartMAP
PriceFreeFree
Rating4.8 (144K ratings) — better—
Positive reviews66.3% of reviews—
Number of ratings144K — better—
Update frequencyFortnightly — betterEvery 3 months
AdsNoNo
In-app purchasesNoNo
MonetizationFree—
Best chart rank#144 — better—
DevicesiPhone, iPad, iPodiPhone, iPad, iPod
Requires iOS15.1 — better15.6
Further details — not scored
Size85 MB54 MB
Age rating4+4+
DeveloperGoTo Group, Inc.Ian Martin

Bugs and requests

GoTo

Reported bugs

5 issues
  • Audio issues
  • Missed calls not showing up
  • Voicemail not working properly
  • App freezing/crashing
  • Compatibility issues with older devices

Requested features

5 requests
  • Mobile - ability to do Q+A from mobile devices
  • Ability to choose ringtone
  • Calendar integration like previous app
  • Monitor multiple lines concurrently in app
  • Easy way to add contact who just called

APX SmartMAP

Not enough reviews yet to summarise bugs or requests.

In-app purchases

None

GoTo

No in-app purchases

None

APX SmartMAP

No in-app purchases

Questions

Is GoTo free?
GoTo is free to download, with no in-app purchases.
Is APX SmartMAP free?
APX SmartMAP is free to download, with no in-app purchases.
Do GoTo or APX SmartMAP have ads?
Neither GoTo nor APX SmartMAP shows ads.
Which is updated more often, GoTo or APX SmartMAP?
GoTo ships an update fortnightly, and APX SmartMAP every 3 months. Most recently, GoTo was updated on October 18, 2026 and APX SmartMAP on October 15, 2026.

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