MOCO Boutique vs The Willow Tree
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
MOCO Boutique
Discover curated clothing, jewelry, and accessories handpicked by the owner. Browse new arrivals, promotions, and easily manage your orders. Get notified when waitlisted items are back in stock.
- Browse new arrivals and promotions
- Easy ordering and checkout
- Waitlist items
- Email notifications for order fulfillment
- Shop curated fashion items
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Clothing, jewelry and accessories all handpicked by Mo herself! Enjoy!
The Willow Tree
Shop the latest arrivals and promotions from a boutique directly from your iOS device. Easily place orders, manage waitlisted items, and receive notifications for fulfillment and shipping.
- Browse recent arrivals and promotions
- Easy ordering and checkout
- Waitlist items
- Purchase back-in-stock items
- Email notifications for orders
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Welcome to the The Willow Tree Boutique App! The best way to shop with The Willow Tree Boutique on iOS! About Us: Features: - Browse all of our most recent arrivals and promotions - Easy ordering and checkout - Waitlist items and purchase them when they are back in stock - Email notification for order fulfillment and shipping
Screenshots
Verdict
MOCO Boutique and The Willow Tree are too close to call on the numbers: across 10 compared parameters — price, rating, review sentiment and ratings volume among them — neither pulls far enough ahead to decide it. What separates them is feature set and interface, not measurable difference.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Neither carries in-app purchases, so what you see is what you pay.
On the App Store both sit at effectively the same score — 4.9 for MOCO Boutique against 4.9 for The Willow Tree. Both are backed by a comparable volume of ratings — 2.7K and 1K respectively. Written reviews are what separate them: 86% of MOCO Boutique's written reviews are positive against 85% of The Willow Tree's.
Both ship on a similar rhythm, roughly monthly. The most recent releases landed on September 23, 2026 and September 5, 2026 respectively.
| Parameter | MOCO Boutique | The Willow Tree |
|---|---|---|
| Price | Free | Free |
| Rating | 4.9 (2.7K ratings) | 4.9 (1K ratings) |
| Positive reviews | 86.3% of reviews — better | 85.2% of reviews |
| Number of ratings | 2.7K — better | 1K |
| Update frequency | Monthly | Monthly |
| Ads | No | No |
| In-app purchases | No | No |
| Monetization | Free | Free |
| Devices | iPhone, iPad, iPod | iPhone, iPad, iPod |
| Requires iOS | 15.1 | 15.1 |
| Further details — not scored | ||
| Size | 64 MB | 60 MB |
| Age rating | 9+ | 9+ |
| Developer | MOCO | The Willow Tree Boutique |
Customer experience
MOCO Boutique
The Willow Tree
User reviews
MOCO Boutique
From 2.7K App Store ratingsWhat we love
- ❤️ Love the boutique
- 🚀 Fast shipping
- 👍 Great customer service
- 💯 Awesome products
- 🤩 Helpful live sales
Room to improve
- ⏱️ Slow shipping
- 💰 Expensive shipping costs
- 🤔 Inconsistent inventory
- 🔍 Difficulty finding in-stock items
- 🙅♀️ Poor customer service
The Willow Tree
From 1K App Store ratingsWhat we love
- 👍 Excellent quality of products
- 🚀 Fast shipping
- 💕 Exceptional customer service
- 🛒 Convenient shopping experience
- 🌟 Impressive product selection
Room to improve
- 🐛 Issues with returns and credits
- 🤔 Concerns about product durability
Bugs and requests
MOCO Boutique
Reported bugs
2 issues- App keyboard issues
- Notification spam after muting
Requested features
2 requests- Separate in-stock and waitlist items
- Improved app functionality (keyboard, notifications)
The Willow Tree
Reported bugs
1 issue- Shipping label issues leading to delayed or lost deliveries
Requested features
2 requests- Improved return and credit policies
- Enhanced product quality assurance
In-app purchases
MOCO Boutique
No in-app purchases
The Willow Tree
No in-app purchases
Questions
Is MOCO Boutique free?
Is The Willow Tree free?
Which has better reviews, MOCO Boutique or The Willow Tree?
Do MOCO Boutique or The Willow Tree have ads?
Which is updated more often, MOCO Boutique or The Willow Tree?
Other comparisons
