Step vs Virgin Atlantic
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
Step
Discover and share your favorite places globally. Create a personalized world map with recommendations from friends and trusted curators. Easily find new experiences based on categories like food, culture, and accommodation.
- Save and share favorite places
- Personalized world map creation
- Add photos and comments to places
- Follow friends and curators
- Filter map by categories
- Community feed for updates
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Save every place you find on TikTok, Instagram and Google Maps to one map you'll actually use. You screenshot the restaurant. You save the Reels. You paste the address into your notes. Then the trip comes around and it's all gone. Step fixes that. Share a post to Step and the places land on your map, tagged and sorted by city, waiting for you when you get there. IMPORT FROM ANYWHERE TikTok. Instagram posts and Reels. Google Maps links. Screenshots. Even the running list in your Notes app. Send it to Step and we pull the place, the address and the details. No copy-pasting, nothing lost. BUILT AROUND CITIES Your saves organise themselves by city automatically. Land in Lisbon, open Step, see every place you've been collecting for months. RECOMMENDATIONS FROM PEOPLE, NOT ALGORITHMS Follow friends and Step's Culture Curators, a network of writers, chefs, designers and travellers who publish guides to the cities they know best. Build a personally curated map of the world, populated by the people you love, respect, and admire. MADE TO BE LOOKED AT Step is designed like a magazine, not a directory. Clean typography, real editorial, none of the review-farm noise. WHAT PEOPLE USE STEP FOR - Collecting places from social media before a trip - Rescuing a years-old list of recommendations out of Notes - Keeping a running map of their own city - Sharing a list of recommendations with a friend in one link - Following creators they trust instead of trawling review sites Terms of Use (EULA): https://www.apple.com/legal/internet-services/itunes/dev/stdeula/
Virgin Atlantic
Manage all aspects of your travel with this app. View upcoming trips, check in, select seats and meals, and receive live updates. Track your loyalty program progress and access personalized support.
- View upcoming journeys
- Manage trip details (seats, meals)
- Mobile check-in with boarding pass
- Live journey notifications
- Track Flying Club points and tier
- Personalized travel support
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Plans, places, and possibilities. Everything you need to travel with Virgin Atlantic and Virgin Atlantic Holidays, with smart updates and personal support built in. Meet the Virgin Atlantic app. Keep every trip and holiday together, see your Flying Club tier progress at a glance, and get the details (and help) you need, exactly when you need them. Every trip, right here: See upcoming journeys at a glance Choose seats and meals, request assistance, and manage the finishing touches Treat yourself to an upgrade when the moment’s right View your Virgin Atlantic Holidays itinerary alongside your flights, so every detail is right where you need it. Check in, sorted: Check in on your phone and keep your boarding pass close Scan passports to add each guest’s details quickly Updates, as they happen: Live journey notifications Less refreshing. More knowing. Flying Club at your fingertips: Track points and tier progress wherever you are See how close you are to your next reward Virgin Atlantic Concierge: Personal support throughout your journey Help with trip info, your account, and the things you’d rather not have to figure out mid-travel Designed for every kind of traveller. Simple to use, built with accessibility in mind, and focused on keeping your details secure. Whether you’re flying with us for the first time or you know your way around the Clubhouse, this is travel made smoother - from this trip to the next.
Screenshots
Verdict
The clearest difference is in-app purchases: Virgin Atlantic at none against Step's 4. Virgin Atlantic also leads on review sentiment (72% vs 52%) and rating (4.7 vs 4.4). On price, update cadence, ads and device support there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Step sells 4 in-app purchases, starting at $5.99 per month. Virgin Atlantic asks for nothing beyond the download.
Virgin Atlantic holds the better App Store score, 4.7 against 4.4. That said, the two scores are not equally well evidenced: Virgin Atlantic has 3.2K ratings behind it against 232, so its average is the more settled of the two. Written reviews point the same way: 52% of Step's written reviews are positive against 72% of Virgin Atlantic's.
Step ships an update every 2 weeks, Virgin Atlantic every 9 days. The most recent releases landed on October 29, 2026 and November 1, 2026 respectively.
| Parameter | Step | Virgin Atlantic |
|---|---|---|
| Price | Free | Free |
| Rating | 4.4 (232 ratings) | 4.7 (3.2K ratings) — better |
| Positive reviews | 52.4% of reviews | 72.4% of reviews — better |
| Number of ratings | 232 | 3.2K — better |
| Update frequency | Every 2 weeks | Every 9 days — better |
| Ads | No | No |
| In-app purchases | Yes | No — better |
| Monetization | Free with in-app purchases | Free — better |
| Best chart rank | — | #127 — better |
| Devices | iPhone | iPhone |
| Requires iOS | 16.0 — better | 17.0 |
| Further details — not scored | ||
| Size | 91 MB | 356 MB |
| Age rating | 4+ | 4+ |
| Developer | Step Digital Holdings Limited | Virgin Atlantic Airways Limited |
Customer experience
Step
Virgin Atlantic
Bugs and requests
Step
Reported bugs
4 issues- Locations not registering in certain cities
- Frequent errors, content not loading
- Profile and login issues
- Subscription charges not visible, hard to cancel
Requested features
4 requests- Allow users to add their own places
- Ability to separate places visited vs want to go
- Option to create custom categories
- Search by city to find local users
Virgin Atlantic
Not enough reviews yet to summarise bugs or requests.
In-app purchases
Step
- Step Premium Monthly7 Days trial$5.991 Month
- Step Premium Monthly$5.991 Month
- Step Premium Annual7 Days trial$49.991 Year
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- Step Premium Annual$49.991 Year
Virgin Atlantic
No in-app purchases









