SUGAR Cosmetics vs Ethnikala
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
SUGAR Cosmetics
Discover a wide range of makeup and skincare products designed for modern women. Explore lipsticks, eye makeup, face products, and more, all curated to suit various Indian skin tones and styles. The brand emphasizes performance, cruelty-free, and vegetarian options.
- Extensive lipstick collection
- Diverse eye makeup products
- Comprehensive face makeup range
- Nourishing skincare essentials
- High-quality makeup brushes
- Customizable beauty kits
- Fashionable merchandise
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Gorgeous. Bold. Sassy. Classy. All at once Look no further than SUGAR Cosmetics – a one-stop-shop to all things beauty. We are a brand of choice for the women of today, who believe in empowerment, love challenging the status quo and breaking stereotypes. We carefully curate products to meet every want and need there could possibly be when it comes to your makeup and skincare regime. We believe in every interpretation of beauty. Bold to subdued, quirky to crazy, every day to glam goddess! Our aim is to celebrate every aspect of you, no matter what your style is. Our makeup is high on style and higher on performance. You're bound to fall in love with our products that cater to every Indian skin tone and all our seasons. We're cruelty-free, 100% vegetarian and infact some of our range is 100% vegan. Checkout our different categories comprising of varied beauty products: Ø Lipsticks: From long lasting liquid lipsticks to matte crayon lipsticks, crème lip colour and super pigmented satin lippies, we have just about everything you satiate the lipstick lover in you at our cosmetic shop. Every shade is curated keeping various Indian skin tones and have been enriched with nourishing ingredients to keep your pout soft and smooth. Ø Eye Makeup: Let your eyes do the talking! Our range of eye makeup products definitely will make you the cynosure of all eyes. From gorgeous pigmented eyeliners, irresistible eyeshadow palettes and eyeshadow crayons, mascaras, and much more. Ø Face Makeup: If you’ve been searching for the best face makeup products online, you’ve come to the right place darling! Be it a glowing base to blemish-free skin, faultless contouring to shine-free finish - we've left no stone unturned in our quest to provide you with the best beauty product for face. From primers, to foundations and BB creams for all skin tones, translucent powders to blushes; highlighters, bronzers to beautiful face palettes, we have a winning selection at hand! Ø Skincare essentials: Healthy, radiant and blemish free skin - things you can achieve with our nourishing, hydrating, and super rejuvenating skincare collection. We have a wide collection of skincare essentials such as sheet masks, moisturizers, hydrating sticks, exfoliating scrubs, sunscreen, mists and a lot more. Ø Makeup Brushes: Take your pick from our carefully curated makeup brushes made with best quality, velvety-soft synthetic bristles. From applying foundation to eyeshadow and cream blushes to powder makeup products, these exquisite makeup brushes do it all with finesse and help define your features,build coverage,accentuate beauty looks with ease. Ø Beauty Kits: Now get your favourite SUGAR bestsellers in cool,customized beauty kits and sets. Ø SUGAR Merch Station: Apart from different makeup products at our online beauty store, we also provide a wide selection of stylish fashion accessories from our SUGAR Merch Station. Be it a cool cap, casual tee, stylish wallets, pouches and more. With many makeup online shopping apps to choose from, SUGAR offers an effortless and fun online shopping experience: Ø Quick and easy access to a wide range of beauty products Ø Exclusive offers, amazing discounts and deals on SUGAR App Ø Shop on the go from anywhere and anytime! Ø Go through 1000+ reviews and ratings of different makeup and skincare products Ø Enjoy FREE shipping and hassle-free returns Ø Easy tracking of your orders, quick cancellations and easy refunds with just a click of a button Ø Safe,easy and secure payment options via UPI, credit/debit cards, net banking, cash on delivery, e-gift cards, mobile wallets and reward points Ø Download the SUGAR app and get great signup benefits like discounts Ø Chat with our SUGAR crew via the app to resolve any queries related beauty products, order placing and more Ø Take part in the ‘Refer a friend’ program and win up to Rs.5000 SUGAR Cash rewards And a whole lot more! So, dive into the world of SUGAR now!
Ethnikala
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Introducing Ethnikala, your ultimate destination for all things Indian ethnic wear and accessories. We pride ourselves on offering a carefully curated selection of sarees, suits, juttees, and more, designed to embody the essence of traditional Indian craftsmanship while embracing contemporary fashion sensibilities. At Ethnikala, we understand that every occasion calls for a unique style statement. Whether you're attending a wedding, celebrating a festival, or simply want to add a touch of elegance to your everyday wardrobe, our online shopping app has you covered. From opulent silk sarees to trendy palazzo suits, from intricately embroidered juttees to statement-making accessories, we have everything you need to create head-turning looks that reflect your style. Our collection celebrates the rich diversity of Indian textiles and craftsmanship, featuring a wide range of fabrics, colours, and embellishments to suit every taste and preference. Whether you prefer traditional handloom weaves or contemporary prints, intricate embroidery, or subtle embellishments, you'll find something to love in our extensive collection. Shopping with Ethnikala is a breeze, thanks to our user-friendly app interface and convenient features. Explore our collection with ease, filter your search according to occasion, colour, fabric, and more, and save your favourite styles for future reference. With detailed product descriptions, size guides, and high-quality images, you can shop with confidence, knowing that you're making the perfect choice. We believe in making your shopping experience as seamless and enjoyable as possible. That's why we offer a range of secure payment options, including cash on delivery (COD), credit card, debit card, and net banking, so you can shop with peace of mind. Plus, with our hassle-free 24-hour exchange and return policy, you can shop with confidence, knowing that we've got you covered. Stay up to date with the latest trends and exclusive offers with our regular updates and notifications. And to make your shopping experience even more rewarding, sign up today to receive a special discount on your first order. Experience the magic of Indian ethnic wear like never before with Ethnikala. Shop now and discover a world of timeless elegance, sophistication, and style.
Screenshots
Verdict
The clearest difference is update cadence: Ethnikala at every 2 weeks against SUGAR Cosmetics's monthly. Ethnikala also leads on iOS requirement (12.0 vs 15.1). On price, ads, in-app purchases and device support there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Neither carries in-app purchases, so what you see is what you pay.
SUGAR Cosmetics ships an update monthly, Ethnikala every 2 weeks. The most recent releases landed on October 23, 2026 and October 9, 2026 respectively.
| Parameter | SUGAR Cosmetics | Ethnikala |
|---|---|---|
| Price | Free | Free |
| Rating | 4.7 (92 ratings) — better | — |
| Positive reviews | 68.6% of reviews | — |
| Number of ratings | 92 — better | — |
| Update frequency | Monthly | Every 2 weeks — better |
| Ads | No | No |
| In-app purchases | No | No |
| Monetization | Free with in-app purchases | — |
| Devices | iPhone, iPad, iPod | iPhone, iPad, iPod |
| Requires iOS | 15.1 | 12.0 — better |
| Further details — not scored | ||
| Size | 51 MB | 39 MB |
| Age rating | 4+ | 17+ |
| Developer | VELLVETTE LIFESTYLE PRIVATE LIMITED | Agarwal Digicommerce Private Limited |
In-app purchases
SUGAR Cosmetics
No in-app purchases
Ethnikala
No in-app purchases
Questions
Is SUGAR Cosmetics free?
Is Ethnikala free?
Do SUGAR Cosmetics or Ethnikala have ads?
Which is updated more often, SUGAR Cosmetics or Ethnikala?
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