Vilja vs PouchDown
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
Vilja
Set and track various fitness goals, from weekly workout frequency to distance targets. Syncs with Apple Health for automatic data import or log workouts manually. Offers base and stretch goals, dark mode, and home screen widgets.
- Set workout frequency and distance goals
- Syncs with Apple Health
- Manual workout logging
- Track over 70 workout categories
- Base and stretch goals
- Dark mode
- Home Screen Widget
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This is a simple little app. It lets you set a variety of workout goals e.g. workout 2-3 times a week, or run 5K a week. The app syncs with Apple Health so any workouts you register with other apps or Apple Watch will appear in the app. You can also register workouts manually. * Track over 70 different workout categories * Base goals and stretch goals * Dark mode * Home Screen Widget * iCloud sync to your other devices Optional permission requests: * Health app, to sync workouts * Notifications, to remind you to check your progress Terms of Use: https://www.apple.com/legal/internet-services/itunes/dev/stdeula/
PouchDown
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Fewer pouches doesn't mean less nicotine. Switch from 3mg to 6mg and you feel like you're quitting — but your real intake went up. PouchDown counts what matters: milligrams. Most quit apps count pouches and celebrate clean days. PouchDown gives you a declining daily nicotine budget, in milligrams, that steps down to zero on a schedule you set. Log each pouch by brand and strength (ZYN, VELO, On!, Rogue, Zone, Lucy) and finally see what no count-based app can show — the hidden creep, and your real progress. CATCH THE HIDDEN CREEP Cut from 12 pouches to 8 but moved from 3mg to 6mg? You're up on nicotine, not down. PouchDown reveals it. - Pouches vs. mg chart — watch your count drop while your nicotine climbs - Average-strength trends — catch your own upgrades over time - Budget performance — days on track and how far ahead or behind your plan - Money saved — estimated spend reduction from your baseline A BUDGET THAT STEPS DOWN TO ZERO Willpower runs out. A declining budget doesn't. - Strength-aware math — 6mg ZYN is not 6mg On!; every pouch becomes real milligrams - Set your pace — gentle, steady, or aggressive curve to a target quit date - Live mg budget — milligrams remaining today, updated with every log - Daily reset — each day starts fresh, so a slip never erases your progress ONE-TAP LOGGING, ANYWHERE - Quick-pick recent and favorite pouches as one-tap buttons - Log from the Lock Screen, a Home Screen widget, or Siri — without opening the app - Smart next-pouch timing paces your intake against today's budget - Optional craving log to spot your triggers, never to judge you 100% ON-DEVICE AND PRIVATE Your pouch log never leaves your iPhone. - No account, no cloud, no tracking — set up in seconds - All data stored and processed locally - Export a PDF or CSV report to share with a clinician or friend, if you choose NO STREAKS, NO SHAME You don't reset your life over a slip — you reset tomorrow's budget and keep going. PouchDown is calm and non-judgmental, built for the everyday user who doses many times a day and wants a real reduction path, not a clean-day counter. FREE AND PREMIUM PouchDown is free to download and use. FREE: - Unlimited pouch logging by brand and strength - Today's declining mg budget in real time - 7-day history and trends - Small Lock Screen widget PREMIUM unlocks the full step-down engine and analytics: - Full adaptive step-down plan to 0mg on your schedule - Hidden-creep and average-strength analytics - Smart next-pouch timing - Premium widgets (Lock Screen, medium, large) - Unlimited history and trend charts - PDF and CSV export Premium Monthly: $4.99/month. Premium Annual: $29.99/year (includes 7-day free trial). Payment is charged to your Apple ID at confirmation of purchase. Subscriptions auto-renew unless canceled at least 24 hours before the period ends; your account is charged for renewal within 24 hours prior. Manage or cancel anytime in your App Store account settings. Terms: https://pouchdown.bulpara.com/terms Privacy: https://pouchdown.bulpara.com/privacy Questions? hello@bulpara.com DISCLAIMER: PouchDown is a personal logging and harm-reduction support tool. It is not a medical device or treatment, does not diagnose, treat, or cure nicotine addiction, and is not a substitute for professional medical advice. Nicotine is highly addictive. Consult a healthcare provider before changing your nicotine use, especially if you are pregnant, breastfeeding, or have a heart condition. Brand names identify the products you log and are not endorsements.
Screenshots
Verdict
Vilja and PouchDown are too close to call on the numbers: across 5 compared parameters — price, ads, in-app purchases and device support among them — neither pulls far enough ahead to decide it. What separates them is feature set and interface, not measurable difference.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Vilja sells 4 in-app purchases, starting at $3.99 per month and PouchDown sells 2 in-app purchases, starting at $4.99 per month. Whichever you choose, the download price is not the number that matters.
| Parameter | Vilja | PouchDown |
|---|---|---|
| Price | Free | Free |
| Rating | 4.5 (24 ratings) — better | — |
| Positive reviews | 85.7% of reviews | — |
| Number of ratings | 24 — better | — |
| Update frequency | Monthly | — |
| Ads | No | No |
| In-app purchases | Yes | Yes |
| Monetization | Freemium | — |
| Devices | iPhone, iPad, Apple Watch — better | iPhone, iPad |
| Requires iOS | 17.6 | 17.0 — better |
| Further details — not scored | ||
| Size | 14 MB | 2 MB |
| Age rating | 4+ | 4+ |
| Developer | Strong Software Sweden AB | BULPARA TEKNOLOJI LIMITED SIRKETI |
In-app purchases
Vilja
- Monthly7 Days trial$3.991 Month
- Yearly$19.991 Year
- Premium$4.99
- Premium + Tip$5.99
PouchDown
- PouchDown Premium (Monthly)$4.991 Month
- PouchDown Premium (Annual)7 Days trial$29.991 Year









