SOB TV vs Trident Mindset
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
SOB TV
This platform offers exclusive content on military, law enforcement, and civilian interests including leadership, gear reviews, and firearms training. Access expert insights from a decorated Special Operations veteran.
- Leadership training
- Gear reviews
- Mindset development
- Firearms training
- Home defense strategies
- Military history content
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Created by John "Shrek" McPhee AKA Sheriff of Baghdad, SOB TV is the number one online platform for military, law enforcement, and civilians interested in leadership, gear reviews, mindset, firearms training, home defense, and military history. Sergeant Major (ret) John McPhee AKA “The Sheriff of Baghdad” served a distinguished career in U.S. Army Special Operations for over 20 years, retiring in 2011. Better known for his call sign “SHREK”, John created the Sheriff of Baghdad brand to provide his knowledge to civilians, law-enforcement, and militaries around the world. John has spent his adult life in Special Operations and Special Mission Units. He has trained countless U.S. Special Operations forces, thousands of International Tier 1 Operators and Special Forces around the world. He is one of the handful of operators with over a decade of combat having served in multiple theaters from Bosnia and South America to recent war efforts in Iraq and Afghanistan. He is a Master Instructor in all aspects of special activities, missions and operations. With over 10 years of private special activities consulting John is a Subject Matter Expert (SME) in: Special Activities, Operational Preparations, Limited Signature Operations, Reconnaissance, Singleton Operations, High Threat Dignitary Protective Services, Extreme Long Range, Designated Marksman, Advanced Precision Rifle Marksmanship, Combat Marksmanship, Live Fire CQB/CQC, Advanced Pistol Marksmanship, Advanced Carbine Marksmanship, Aerial Gunnery (Rifles, Shotguns, Aerial Personnel, and Vehicle Interdictions), Mechanical, Ballistic, and Explosive Breaching, Freefall Instructor Programs, Infiltration/Exfiltration Techniques, Ground Mobility, Unit Pre-Deployment Training, and Research and Development of: Soldier Systems, Weapons, Ammunition, Thermal and Night Optics. To access all features and content you can subscribe to SOB TV on a monthly or yearly basis with an auto-renewing subscription right inside the app.* Pricing can vary by region and will be confirmed before purchase in the app. In app subscriptions will automatically renew at the end of their cycle. * All payments will be paid through your iTunes Account and may be managed under Account Settings after the initial payment. Subscription payments will automatically renew unless deactivated at least 24-hours before the end of the current cycle. Your account will be charged for renewal at least 24-hours prior to the end of the current cycle. Any unused portion of your free trial will be forfeited upon payment. Cancellations are incurred by disabling auto-renewal. Terms of Service: https://watch.sobtactical.com/tos Privacy Policy: https://watch.sobtactical.com/privacy
Trident Mindset
This program offers mental toughness and health training based on Navy SEAL and neuroscience-backed tactics. Learn to reduce stress, increase happiness, and navigate adversity through daily lessons and practice exercises.
- 12 proven mindset tactics
- Daily lessons and practice exercises
- Mindset 101 Course
- 12-month Mindset Mastery Course
- Progress tracking
- Offline access
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We believe the quality of your mind determines the quality of your life. Our mission is to teach you to master your mind so you can live your most fulfilled life. WHAT IS TRIDENT MINDSET? Trident Mindset is a mental toughness and mental health training program created by Navy SEALs and neuroscientists. In the app, we teach 12 proven tactics that will help you be calm, effective, and content in any situation: micro-goals, focus, breath control, intentionality, choosing the wrench, stoicism, discipline, meditation, mindfulness, flipping the script, self talk and visualization. Through concise daily lessons and practice exercises, you'll learn to master all 12 tactics. The order of the lessons is personalized for you based on your goals, challenges, and stressors. WHY WE STARTED TRIDENT MINDSET: We all learn how to do so many things in school: write in cursive, calculate the area of a rhombus, analyze Shakespeare. But we never learn some pretty important things - how to manage stress, be happy, control our emotions, take care of our mental health, have discipline, or thrive during adversity. This is a huge problem because life isn’t full of Shakespeare analysis, but it is completely full of adversity - heavy workloads, tight deadlines, raising children, packed schedules, sick loved ones, setbacks, failures, loss, stress, pain, fatigue, and on and on and on. Because we never learned how to thrive during all this adversity, most of us don’t. Almost everyone we know is more stressed and less happy than they’d like to be. We created Trident Mindset to change this. In our careers as Special Operators and neuroscientists, we learned a set of tactics that helped us be calm, effective, and content no matter what was going on. These tactics proved themselves on the battlefield, in the laboratory, and everywhere in between. Learning these tactics so profoundly changed our lives that we are now dedicating our lives to teaching them to everyone. We hope you'll join us. Onward! Subscription & Pricing Information: Trident Mindset is free to download. After downloading the app, you can access the first 12 lessons for free. To access the full Trident Mindset program, we offer both a monthly and annual subscription option ($9.99 per month or $95.99 per year) that begin with a 7-day free trial. Payment will be charged to your credit card through your Apple account after the trial period and when the subscription renews each month. The subscription renews automatically unless canceled at least 24 hours prior to the end of the subscription period. There is no increase in price when renewing. Subscriptions can be managed and auto-renewal can be turned off in Account Settings in iCloud after purchase. Once purchased, refunds will not be provided for any unused portion of the term. Read our full Terms of Service and our Privacy Policy at the links below: https://www.tridentmindset.com/pages/terms https://www.tridentmindset.com/pages/privacy-policy
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Verdict
The clearest difference is monetization model: Trident Mindset at free with in-app purchases against SOB TV's subscription. Trident Mindset also leads on update cadence (fortnightly vs every 3 months). SOB TV's advantage is ads (none vs shown) and rating (5.0 vs 4.8). On price, ratings volume, in-app purchases and device support there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. SOB TV sells 2 in-app purchases, starting at $14.99 per month and Trident Mindset sells 9 in-app purchases, starting at $9.99 per month. Whichever you choose, the download price is not the number that matters.
SOB TV holds the better App Store score, 5.0 against 4.8. Both are backed by a comparable volume of ratings — 341 and 750 respectively. Written reviews point the same way: 99% of SOB TV's written reviews are positive against 91% of Trident Mindset's.
SOB TV ships an update every 3 months, Trident Mindset fortnightly. The most recent releases landed on October 14, 2026 and October 18, 2026 respectively.
| Parameter | SOB TV | Trident Mindset |
|---|---|---|
| Price | Free | Free |
| Rating | 5.0 (341 ratings) — better | 4.8 (750 ratings) |
| Positive reviews | 99.3% of reviews — better | 91.3% of reviews |
| Number of ratings | 341 | 750 — better |
| Update frequency | Every 3 months | Fortnightly — better |
| Ads | No — better | Yes |
| In-app purchases | Yes | Yes |
| Monetization | Subscription | Free with in-app purchases — better |
| Devices | iPhone, iPad | iPhone, iPad, iPod — better |
| Requires iOS | 16.6 | 15.1 — better |
| Further details — not scored | ||
| Size | 107 MB | 115 MB |
| Age rating | 12+ | 4+ |
| Developer | G.R.O.M. Incorporated | Trident Mindset LLC |
Customer experience
SOB TV
Trident Mindset
In-app purchases
SOB TV
- SOB TV Subscription$14.991 Month
- SOB TV Subscription$149.991 Year
Trident Mindset
- Subscription$9.991 Month
- Subscription7 Days trial$9.991 Month
- Subscription$18.991 Month
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- Subscription7 Days trial$18.991 Month
- Monthly Membership$19.991 Month
- Subscription$48.991 Month
- Subscription$95.991 Year
- Subscription7 Days trial$95.991 Year
- Annual Subscription7 Days trial$181.991 Year









