Bergdorf Goodman vs DFS CIRCLE

New York's original icon of style, Bergdorf Goodman is a premier fashion and beauty destination, a definitive voice of luxury with a loyal global following. For the first time in its 120-year history, you can shop its unerring womenswear and menswear edits from the palm of your hand. You'll find the latest in luxury fashion from more than 900 designers, including Akris, Brunello Cucinelli, Christian Louboutin, Fendi, Givenchy, Gucci, Prada, Saint Laurent, The Row, TOM FORD, and Valentino —as well as exclusive collections and groundbreaking collaborations. The official BG app is an extension of the flawless service you've come to expect from this beacon of unabashed luxury. THE FASTEST EXPERIENCE From intuitive browsing to seamless checkout, every part of our app is optimized to make the time you spend with us easier and more time efficient. FIND WHAT YOU'RE LOOKING FOR IN SECONDS The latest built-in filter functionality means it couldn't be easier to find what you're looking for, from favorite designers or brands to specific categories and seasonal edits. EXCLUSIVE-TO-THE-APP CONTENT Enjoy access to original shopping experiences you'll find only on the app, including guest edits and designer launches. HEAR IT HERE FIRST Enable push notifications, and be the first to know about new arrivals, exclusive launches, special offers, and seasonal sales. RECOMMENDATIONS JUST FOR YOU Receive suggestions customized to your tastes based on products you’ve liked, and easily locate products you’ve recently viewed. MESSAGE CENTER & PREFERENCES View all your communications and set your email/text preferences in one place.

The DFS CIRCLE app is your guide to the world of luxury. Discover unique experiences, new products and exclusive offers – all personalized to your lifestyle, preferences and tastes. Enter the DFS CIRCLE, the loyalty program centered around you! ONE GLOBAL PROGRAM WHEREVER YOU GO Welcome to a loyalty program with an array of exclusive privileges, rewards and benefits available all across the world. Our global program provides a world of earning and redemption opportunities with both DFS and our partners. EARN MORE & FAST TRACK YOUR STATUS Our exclusive tiers mean you can earn more rewards, more benefits and more privileges. You can now earn up to 4% back on all of your spending with us. Fast track your way through our exclusive tiers and trust that all your spending at DFS goes towards your status. LUXURY CONCIERGE AT YOUR FINGERTIPS Our all-new DFS CIRCLE app is your guide to the world of luxury, where discoveries of exclusive member offers, privileges and inspiration await. Experience a new era of member benefits. *All images shown are for illustrative purposes only. **Terms & Conditions apply.