Comparison

Dynamics 365 Sales vs NIQ Optiq

Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.

Head to head
About

Dynamics 365 Sales

Manage your sales pipeline and customer interactions on the go. Access meeting details, contact information, and take notes directly within the app. Seamlessly integrate with Microsoft Teams for customer meetings and receive timely notifications to stay on top of your deals.

Highlights
  • Access meeting info and contact details
  • Join customer meetings with Microsoft Teams
  • Take notes and connect to records
  • Make updates from anywhere
  • Receive attention notifications
Read full description

The all-new Sales app is designed to keep everything you need at your fingertips, so you can stay on top of your deals, wherever you are, better than ever before. Here’s what you’ll love about the app: - Easily access relevant meeting info, contact details, and more. - Join customer meetings with Microsoft Teams. - Take notes and connect them to relevant records. - Make updates effortlessly, from anywhere. - Get notified when something needs your attention. The Sales app puts everything you need in the palm of your hand—so you can always be prepared, and never miss a deal. We welcome your feedback! Let us know what you think at DSalesMobileSupport@microsoft.com Learn more about what you can do with the Dynamics 365 Sales mobile app at: https://go.microsoft.com/fwlink/p/?linkid=2141203 By installing this app, you agree to the terms at: https://go.microsoft.com/fwlink/?linkid=2157929

About

NIQ Optiq

Access trusted business data through a conversational interface. Ask questions in natural language and get instant, data-grounded answers without complex reports. Optimized for quick insights and on-the-go decision-making.

Highlights
  • Chat-first mobile experience
  • Natural language querying
  • Instant data-grounded answers
  • Optimized for quick insights
  • Seamless integration with NIQ Discover Platform
  • On-the-go decision making
Features
Read full description

NIQ Optiq is a chat‑first mobile experience that gives users fast, conversational access to trusted NIQ data—putting powerful business insights right in your hands. Designed as a lightweight iOS app, NIQ Optiq allows users to ask business questions in natural language and receive clear, data‑grounded answers instantly, without navigating complex reports or workflows.  The native mobile experience is optimized for quick insights and on‑the‑go decision making, helping users access NIQ intelligence where business happens. It integrates seamlessly with NIQ's trusted Discover Platform, providing authorized, personalized access to data powered by NIQ Intelligence. By removing friction and lowering the barrier to entry, NIQ Optiq makes it easier for a broad range of users—from experienced analysts to everyday users to business leaders—to engage with NIQ data, accelerate insight discovery, and manage their business with greater speed and confidence.

Screenshots

Dynamics 365 Sales4 screens
NIQ Optiq4 screens

Verdict

The call

The clearest difference is review sentiment: NIQ Optiq at 100% against Dynamics 365 Sales's 18%. NIQ Optiq also leads on rating (5.0 vs 4.3). Dynamics 365 Sales's advantage is ratings volume (863 vs 9) and iOS requirement (16.0 vs 18). On price, update cadence, ads and in-app purchases there is nothing between them.

Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS

CostPrice · In-app purchases · Ads · Monetization

Both are free to download. Neither carries in-app purchases, so what you see is what you pay.

ReceptionRating · Positive reviews · Number of ratings

NIQ Optiq holds the better App Store score, 5.0 against 4.3. That said, the two scores are not equally well evidenced: Dynamics 365 Sales has 863 ratings behind it against 9, so its average is the more settled of the two. Written reviews point the same way: 18% of Dynamics 365 Sales's written reviews are positive against 100% of NIQ Optiq's.

UpkeepUpdate frequency

Dynamics 365 Sales ships an update monthly, NIQ Optiq fortnightly. The most recent releases landed on October 25, 2026 and October 24, 2026 respectively.

Scorecard4 real differences · 6 level
Dynamics 365 Sales versus NIQ Optiq: the parameters behind the verdict, then further details
ParameterDynamics 365 SalesNIQ Optiq
PriceFreeFree
Rating4.3 (863 ratings)5.0 (9 ratings) — better
Positive reviews18.2% of reviews100.0% of reviews — better
Number of ratings863 — better9
Update frequencyMonthlyFortnightly — better
AdsNoNo
In-app purchasesNoNo
MonetizationFreeFree
DevicesiPhone, iPad — betteriPhone
Requires iOS16.0 — better18
Further details — not scored
Size135 MB10 MB
Age rating4+4+
DeveloperMicrosoft CorporationNielsen Consumer LLC

Customer experience

Dynamics 365 Sales

All ratings803 ratings
Positive82.6%
Neutral4.7%
Negative12.7%
Written reviews33 reviews
Positive18.2%
Neutral3.0%
Negative78.8%

NIQ Optiq

All ratings9 ratings
Positive100.0%
Neutral0.0%
Negative0.0%
Written reviews1 reviews
Positive100.0%
Neutral0.0%
Negative0.0%

Bugs and requests

Dynamics 365 Sales

Reported bugs

3 issues
  • App crashes on launch
  • Duplication of future activities
  • Connectivity issues with Power BI

Requested features

3 requests
  • Passwordless sign-in support
  • Improved reporting and analytics capabilities
  • Better integration with Microsoft 365 and other productivity tools

NIQ Optiq

Not enough reviews yet to summarise bugs or requests.

In-app purchases

None

Dynamics 365 Sales

No in-app purchases

None

NIQ Optiq

No in-app purchases

Questions

Is Dynamics 365 Sales free?
Dynamics 365 Sales is free to download, with no in-app purchases.
Is NIQ Optiq free?
NIQ Optiq is free to download, with no in-app purchases.
Which has better reviews, Dynamics 365 Sales or NIQ Optiq?
NIQ Optiq is rated higher. Dynamics 365 Sales averages 4.3 out of 5 from 863 ratings, while NIQ Optiq averages 5.0 from 9 ratings.
Do Dynamics 365 Sales or NIQ Optiq have ads?
Neither Dynamics 365 Sales nor NIQ Optiq shows ads.
Which is updated more often, Dynamics 365 Sales or NIQ Optiq?
Dynamics 365 Sales ships an update monthly, and NIQ Optiq fortnightly. Most recently, Dynamics 365 Sales was updated on October 25, 2026 and NIQ Optiq on October 24, 2026.

Other comparisons