Loftie vs ISRU
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
Loftie
This app helps users improve sleep and morning routines through guided meditations, soundscapes, and screen time management. It offers tools to shift mindset, reduce distractions, and build healthier habits for a more refreshed feeling.
- Screen time limits
- Guided wind-downs
- Daily audio tools
- Routine builder
- Member-only content
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Break up with your smartphone at night. Loftie is the alarm clock that gets your phone out of the bedroom. The app sets up your Loftie Clock or Lamp, then gets out of the way: alarms, sounds, the sunrise light and wind-down routines, from your phone when you want them and from the clock when you don't. Meet Henry. Tell him what's on your mind, a to-do, a 2am idea, your frequent flyer number, and he keeps it, sorts it and reminds you when it matters, so it stops pulling you back to your phone. Henry runs on Claude, by Anthropic. He's free while we build him with you. Less phone, built in: • Drift. Your phone senses your Loftie Clock nearby and puts your chosen apps to sleep the moment you walk into the bedroom. Walk out in the morning and they wake up with you. • Rest. Block distracting apps automatically around your sleep and wake times, in three phases: Relax, Sleep and Rise. • The Loftie Card. A wallet-sized card that blocks your apps with one tap to your phone, wherever you are. • A calmer home screen. The Loftie Clock + Henry widget, and Flip: a plain list of only the apps you need. • Your rules. Choose exactly which apps and websites go quiet and which stay open, like calls, maps and music. For your Loftie: • Alarms, sounds, the sunrise light and red mode on your clock, set from anywhere in the house • Hundreds of sounds, stories, meditations and breathwork for your clock's library • Wind-down routines for the clock and the lamp Works with a Loftie Clock or Loftie Lamp; Drift needs a Loftie Clock. Terms of Use: https://www.apple.com/legal/internet-services/itunes/dev/stdeula/ Privacy Policy: https://loftie.com/pages/privacy-policy
ISRU
Engage in creative and athletic challenges designed to foster personal growth. Track your achievements on a leaderboard and your unique ID card. Embrace excellence through participation and find reward in the process.
- Creative and athletic challenges
- Progress tracking
- Leaderboard participation
- Personal ID card
- Focus on excellence through participation
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Welcome to NikeCraft I.S.R.U. Participate in a series of challenges and assignments. Participation will change your life. You have everything you need to be an artist and an athlete. Be both. Download the app, do the work: gratitude for the work is the reward. Track your progress on the leaderboard and on your I.S.R.U ID card. Participation is a form of excellence.
Screenshots
Verdict
The clearest difference is in-app purchases: ISRU at none against Loftie's 2. ISRU also leads on rating (4.6 vs 4.3) and review sentiment (65% vs 54%). Loftie's advantage is ads (none vs shown) and ratings volume (1.5K vs 14). On price and update cadence there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Loftie sells 2 in-app purchases, starting at $9.99 per month. ISRU asks for nothing beyond the download.
ISRU holds the better App Store score, 4.6 against 4.3. That said, the two scores are not equally well evidenced: Loftie has 1.5K ratings behind it against 14, so its average is the more settled of the two. Written reviews point the same way: 54% of Loftie's written reviews are positive against 65% of ISRU's.
Loftie ships an update every 9 days, ISRU every 6 days. The most recent releases landed on October 15, 2026 and October 12, 2026 respectively.
| Parameter | Loftie | ISRU |
|---|---|---|
| Price | Free | Free |
| Rating | 4.3 (1.5K ratings) | 4.6 (14 ratings) — better |
| Positive reviews | 53.6% of reviews | 65.2% of reviews — better |
| Number of ratings | 1.5K — better | 14 |
| Update frequency | Every 9 days | Every 6 days — better |
| Ads | No — better | Yes |
| In-app purchases | Yes | No — better |
| Monetization | Free with in-app purchases | Ad-supported — better |
| Devices | iPhone | iPhone, iPad, iPod — better |
| Requires iOS | 16.6 | 14.0 — better |
| Further details — not scored | ||
| Size | 268 MB | 30 MB |
| Age rating | 4+ | 12+ |
| Developer | Loftie, Inc. | Tom Sachs Studio |
Customer experience
Loftie
ISRU
User reviews
Loftie
From 1.5K App Store ratingsWhat we love
- 🚀 Sleek design
- 🌙 Gentle alarm sounds
- 🔕 Helps reduce phone usage
- 🎧 Variety of sleep sounds
- ⏰ Reliable alarm functionality
Room to improve
- 🐛 Connectivity issues with WiFi and Bluetooth
- 🔌 Requires constant internet connection
- 🕰️ Unreliable alarm functionality
- 🤯 Confusing app navigation
- 💸 Expensive for an alarm clock
ISRU
From 14 App Store ratingsWhat we love
- 🚀 Exciting challenge
- 💡 Chance to win Mars Yard 3.0
Room to improve
- 🐛 Buggy app
- 🐛 Lagging pages
- 🐛 Images deleting during daily logging
- 🐛 Incorrect point tallying
- 🐛 Time zone issues
Bugs and requests
Loftie
Reported bugs
5 issues- Alarms not going off as scheduled
- Frequent disconnections between app and clock
- App freezing and crashing
- Incorrect time display on clock
- Lamp settings not syncing properly
Requested features
5 requests- Ability to play custom audio files
- More customization options for alarms and sounds
- Integration with smart home devices and voice assistants
- Offline mode for alarm clock functionality
- Improved app stability and responsiveness
ISRU
Reported bugs
2 issues- Can't submit logs
- Sign up is broken
Requested features
2 requests- Seamless user experience
- Properly functioning app
In-app purchases
Loftie
- Loftie Rest Monthly7 Days trial$9.991 Month
- Loftie Rest Annual1 Month trial$59.991 Year
ISRU
No in-app purchases









