Houzz Pro vs ICFF
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
Houzz Pro
Streamline your home professional business with an all-in-one toolkit. Manage projects, create estimates and invoices, communicate with clients, and visualize designs with AI-powered tools and 3D floor plans. Get paid faster and win more jobs.
- AI-enhanced estimates and proposals
- 3D floor plans and photo-realistic renders
- Invoices and online payment collection
- Project and client management (CRM)
- AI-powered scheduling and task management
- Quickbooks sync
- Snap photos during room scans
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Run your business better with Houzz Pro. The all-in-one AI platform for builders, remodelers and designers. It’s the only software and app with AI trained on our industry, so every part of your business becomes faster, more efficient and more profitable. Trusted by over 3 million home professionals, Houzz Pro brings together client experience, marketing, planning, project management and financial workflows in a single system. With AI embedded throughout, you can automate routine work and spend more time delivering exceptional projects and growing your business, whether you're on the jobsite or in the showroom. PLANNING – DESIGN & VISUALIZATION TOOLS - 3D Floor Plans: Generate immersive, client-winning 3D models with Houzz AI. No outsourcing, no specialized software, and no more waiting on costly third-party renders. - Photo Realistic Renders: Showcase your designs in a new light by generating photorealistic stills from any angle. - Automated Takeoffs: AI scans plans to measure spaces and count key components automatically, speeding bid prep and accuracy. - One-Click Sourcing: Houzz Pro's AI-powered Clipper is your sourcing superpower. Capture all product info—images, specs, and install guides—with a single click or URL copy-and-paste. FINANCIAL SUITE – ESTIMATES, INVOICES & PAYMENTS - Branded and AI-Powered Estimates & Proposals: Create detailed estimates and proposals instantly from voice or typed prompts; includes labor, materials, and pricing based on local data. - Invoices & Payment Requests: Send invoices instantly and collect payments online. PROJECT & CLIENT MANAGEMENT - AI-Powered Scheduling: Turn any estimate into a project schedule in seconds with fully framed phases and task lists. Track jobs, tasks, schedules, and timelines in one place. - AI Notetaking: Record calls and in-person meetings and Houzz AI will transcribe, summarize, and suggest next steps for you—no extra hardware or subscription required. - Client Management (CRM): Manage leads, clients, and follow-ups with reminders and replies. - Client Messaging: Communicate quickly, keep conversations organized, and stay responsive on the go. - Documents: Create, store, and share professional project documents anytime, anywhere. SCHEDULING & WORKFLOWS - Task Schedules & Gantt Charts: Plan every phase with clarity and control. Use our built-in AI to create detailed project Schedules in almost half the time. - Assign To-Dos: Keep projects moving by delegating action items to your team, subs, and clients. TOOLS TAILORED TO YOUR TRADE — Houzz Pro is perfect for: Custom & Commercial Builders, Remodelers, Interior Designers, Contractors, Design-Build Firms and Specialty Contractors. New to Houzz Pro? Download this app to start your free 30-day trial. Already a member? Take your workflow to-go with one download. For the full Houzz Pro experience, log in on desktop or laptop to access advanced AI-driven tools for your team and clients.
ICFF
This event resource helps attendees and exhibitors navigate a trade fair. Connect with brands, view a full schedule of talks, and enhance your overall experience.
- Event navigation
- Brand connections
- Comprehensive schedule
- Attendee resource
- Exhibitor information
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The ICFF app is a resource for all attendees and exhibitors of ICFF 2025. It is there to help all participants navigate the fair. It helps connect visitors to brands, shows a comprehensive schedule of talks, and ensures that all participants have the best experience possible.
Screenshots
Verdict
The clearest difference is rating: Houzz Pro at 4.6 against ICFF's 4.0. Houzz Pro also leads on ratings volume (5K vs 4) and review sentiment (20% vs 0%). ICFF's advantage is in-app purchases (none vs 15). On price, ads, device support and iOS requirement there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Houzz Pro sells 14 in-app purchases, starting at $39.99 per month. ICFF asks for nothing beyond the download.
Houzz Pro holds the better App Store score, 4.6 against 4.0. That said, the two scores are not equally well evidenced: Houzz Pro has 5K ratings behind it against 4, so its average is the more settled of the two. Written reviews point the same way: 20% of Houzz Pro's written reviews are positive against 0% of ICFF's.
Houzz Pro ships an update weekly, ICFF every 3 weeks. The most recent releases landed on October 18, 2026 and October 4, 2026 respectively.
| Parameter | Houzz Pro | ICFF |
|---|---|---|
| Price | Free | Free |
| Rating | 4.6 (5K ratings) — better | 4.0 (4 ratings) |
| Positive reviews | 20.4% of reviews — better | 0.0% of reviews |
| Number of ratings | 5K — better | 4 |
| Update frequency | Weekly — better | Every 3 weeks |
| Ads | No | No |
| In-app purchases | Yes | No — better |
| Monetization | Free with in-app purchases | Free — better |
| Best chart rank | #135 — better | — |
| Devices | iPhone, iPad — better | iPhone |
| Requires iOS | 17.0 | 17.0 |
| Further details — not scored | ||
| Size | 387 MB | 58 MB |
| Age rating | 4+ | 17+ |
| Developer | Houzz Inc. | Emerald Expositions, Inc |
Customer experience
Houzz Pro
ICFF
Bugs and requests
Houzz Pro
Reported bugs
3 issues- App freezes and crashes
- Syncing issues between mobile and desktop
- Inability to fully utilize app features
Requested features
4 requests- Ability to import and manage floor plans
- Better Gantt chart functionality
- Improved mobile app sync with desktop
- Weekend customer support
ICFF
Not enough reviews yet to summarise bugs or requests.
In-app purchases
Houzz Pro
- Monthly$39.991 Month
- Starter Monthly$64.991 Month
- Starter Monthly Free Trial1 Month trial$64.991 Month
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- Houzz Pro Essential$84.991 Month
- Essential Monthly Free Trial1 Month trial$84.991 Month
- Houzz Pro Flex1 Month trial$85.001 Month
- Houzz Pro Flex$85.001 Month
- Houzz Pro Flex$99.001 Month
- Houzz Pro Flex1 Month trial$99.001 Month
- Houzz Pro Flex1 Month trial$149.991 Month
- Houzz Pro Flex$149.991 Month
- Annual$399.991 Year
- Starter Annual$699.991 Year
- Essential Annual Subscription1 Month trial$1000.001 Year
ICFF
No in-app purchases









