Comparison

e.l.f. Cosmetics and Skincare vs The Collective Boutique

Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.

Head to head
About

e.l.f. Cosmetics and Skincare

Shop a wide range of makeup and skincare products, discover new arrivals, and virtually try on shades. Earn rewards and exclusive perks through a loyalty program, and connect with a beauty community.

Highlights
  • Virtual try-on for makeup shades
  • Beauty Squad rewards program
  • Shoppable stories and new arrivals
  • Barcode scanner for in-store info
  • Community features to share looks
  • Games to earn loyalty points
Features
Read full description

Welcome to the beauty-verse! From viral lip oils to seriously effective skincare, shop the best of beauty for every eye, lip and face in an e.l.f.ing amazing app experience. Glow wild. This is your space to shop, share, and explore your Holy Grail e.l.f. products. Plus you can discover your new favorite makeup and skincare items with features like Concealer and Foundation Shade Match, and Shoppable Stories. JOIN OUR BEAUTY SQUAD REWARDS PROGRAM. Our FREE loyalty program gives you multiple ways to earn points: you can redeem for free products and other OMG rewards. Other perks of being in Beauty Squad: • Earn points ANYWHERE you shop when you upload your receipt on the app. • Turn your points into free products, dollars off your next purchase or gift cards from your favorite stores and restaurants like Chipotle, Target, Ulta, Amazon, Walmart, and more. • Shop the latest drops and sales before anyone else with early access. • Enjoy a free gift and double points during your birthday month. • Level up your tier for more exclusive perks like free shipping for Icon members. BE EXTRA WITHOUT PAYING EXTRA. Get instant access to gifts with purchase and special offers on makeup and skin care. TRY OUR UPGRADED SHADE FINDER. Meet your e.l.f.ing match with the NEW virtual try on tool—only in the app. E.L.F. SHOPPABLE STORIES. Stay up to date with the latest drops and discover new holy grails. FIND YOUR FAVE SHADES WITH VIRTUAL TRY-ON. Virtually try on all your fave products and find your perfect shade matches. PLAY GAMES TO EARN POINTS. We are now offering games as a new way to earn Beauty Squad points! Play our beauty squad-exclusive games in the app and earn points the fun way! SWIPE TO LIKE. Swipe right on makeup you love with our beauty app . Discover and explore your favourite clean beauty products with our “Swipe to Like” feature, and build your wishlist. JOIN BEAUTY SQUAD COMMUNITY. Connect with fellow Beauty Squad members. Share your looks, explore new trends, and discover tips and tricks from others. GET INSTANT HELP WHILE SHOPPING IN STORE. Use the barcode scanner at your favorite retailers to view tutorials and learn all about ingredients. ALWAYS STAY IN THE KNOW. Opt in for push and in-app notifications to be the first to know about e.l.f. exclusive offers, new arrivals and upcoming sales. KEEP TABS ON YOUR E.L.F. ORDER. Review your order history and track your delivery. Use the store locator to get directions to the nearest store with e.l.f. clean makeup and skincare products. SHARE THE E.L.F. LOVE. Find makeup and skincare products & look straight from the product page. elf. UP! Stay up to date on what’s happening on Roblox’s dynamic tycoon adventure - where you can unleash your creativity as a change maker and become a force for good in the world! e.l.f. makes the best of beauty accessible to every eye, lip and face. Download the app and we’ll meet you there.

About

The Collective Boutique

Features
Read full description

Shop our stunning collection of fine, sterling silver jewelry and accessories, wherever life takes you! Experience the excitement of our weekly, high-energy live showcases to see our products up close and in real-time. Prefer to browse at your own pace? Explore our carefully curated designs, updated weekly, and find timeless pieces that fit your style. Download now to join the Collective Jewelry & Accessories community and elevate your look today!

Screenshots

e.l.f. Cosmetics and Skincare4 screens
The Collective Boutique4 screens

Verdict

The call

The clearest difference is update cadence: e.l.f. Cosmetics and Skincare at fortnightly against The Collective Boutique's every 2 months. The Collective Boutique's advantage is iOS requirement (15.6 vs 17.0). On price, ads, in-app purchases and device support there is nothing between them.

Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS

CostPrice · In-app purchases · Ads · Monetization

Both are free to download. Neither carries in-app purchases, so what you see is what you pay.

UpkeepUpdate frequency

e.l.f. Cosmetics and Skincare ships an update fortnightly, The Collective Boutique every 2 months. The most recent releases landed on September 24, 2026 and September 15, 2026 respectively.

Scorecard2 real differences · 8 level
e.l.f. Cosmetics and Skincare versus The Collective Boutique: the parameters behind the verdict, then further details
Parametere.l.f. Cosmetics and SkincareThe Collective Boutique
PriceFreeFree
Rating4.9 (40K ratings) — better
Positive reviews92.6% of reviews
Number of ratings40K — better
Update frequencyFortnightly — betterEvery 2 months
AdsNoNo
In-app purchasesNoNo
MonetizationFree with in-app purchases
DevicesiPhone, iPadiPhone, iPod
Requires iOS17.015.6 — better
Further details — not scored
Size181 MB116 MB
Age rating4+4+
Developere.l.f. Cosmetics, Inc.Simply Sterling USA LLC

Bugs and requests

e.l.f. Cosmetics and Skincare

Reported bugs

4 issues
  • Constant app crashes and freezes
  • Incorrect product information and availability
  • Unreliable receipt scanning for rewards
  • Inconsistent user experience across platforms

Requested features

5 requests
  • Ability to save wishlist items
  • Faster and more responsive app
  • Seamless integration between app and website
  • Improved order management and tracking
  • More personalized product recommendations

The Collective Boutique

Not enough reviews yet to summarise bugs or requests.

In-app purchases

None

e.l.f. Cosmetics and Skincare

No in-app purchases

None

The Collective Boutique

No in-app purchases

Questions

Is e.l.f. Cosmetics and Skincare free?
e.l.f. Cosmetics and Skincare is free to download, with no in-app purchases.
Is The Collective Boutique free?
The Collective Boutique is free to download, with no in-app purchases.
Do e.l.f. Cosmetics and Skincare or The Collective Boutique have ads?
Neither e.l.f. Cosmetics and Skincare nor The Collective Boutique shows ads.
Which is updated more often, e.l.f. Cosmetics and Skincare or The Collective Boutique?
e.l.f. Cosmetics and Skincare ships an update fortnightly, and The Collective Boutique every 2 months. Most recently, e.l.f. Cosmetics and Skincare was updated on September 24, 2026 and The Collective Boutique on September 15, 2026.

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