e.l.f. Cosmetics and Skincare

e.l.f. Cosmetics and Skincare

Shop makeup & get rewards

40K ratings
1699 reviews
Free

Details

  • Released
  • Updated
  • January 2, 2020
  • August 5, 2026

Features

e.l.f. Cosmetics and Skincare screenshot #1 for iPhone
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e.l.f. Cosmetics and Skincare screenshot #8 for iPhone
e.l.f. Cosmetics and Skincare screenshot #9 for iPhone
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About

Shop a wide range of makeup and skincare products, discover new arrivals, and virtually try on shades. Earn rewards and exclusive perks through a loyalty program, and connect with a beauty community.

Virtual try-on for makeup shades
Beauty Squad rewards program
Shoppable stories and new arrivals
Barcode scanner for in-store info
Community features to share looks
Games to earn loyalty points
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What users say

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+1

What's New in e.l.f. Cosmetics and Skincare

R34

August 5, 2026

Bug fixes and improvements.

Events

Read more about try our upgraded shade finder!

try our upgraded shade finder!

Meet your e.l.f.ing match, only in the app.

May 5, 2026 Jun 4, 2026

Read more about try our upgraded shade finder!

try our upgraded shade finder!

Meet your e.l.f.ing match, only in the app.

Mar 26, 2026 Apr 23, 2026

Read more about new game for beauty squad!

new game for beauty squad!

Collect your faves & earn points towards rewards.

Mar 17, 2026 Apr 16, 2026

User reviews

No free bday gifts 😭

Lame asses. They literally make you redeem YOUR OWN points to get your bday gift 💀”free bday gift”

Stores locations

I love elf’s products but it sucks that they removed them from my daily stores I hate having to pay extra online plus the shipping when I used to pay less but get more products! I was so disappointed that the took out my holy hydrant daily cleanser face wash I need it back in the stores!!😫🥲

Top Tier

I’ll be 70 in a few months. Been using Elf for a couple years now. Elf matches or beats high end cosmetics. Got tired of paying for packaging and disappointment. Some may be under the impression Elf is geared towards the young. WRONG!

Love e.l.f.

I have just discovered e.l.f. and loving all the choices and high quality.

Customer Service

Aside from loving their products, when I came to them with an issue regarding the delivery service, they went above and beyond, offering to replace damaged items when it wasn’t their fault. Great company with great products!

Developer apps

User experience

🐞

Reported Bugs

4 issues

Constant app crashes and freezes

Bug

Incorrect product information and availability

Bug

Unreliable receipt scanning for rewards

Bug

Inconsistent user experience across platforms

Bug

Requested Features

5 requests

Ability to save wishlist items

Feature

Faster and more responsive app

Feature

Seamless integration between app and website

Feature

Improved order management and tracking

Feature

More personalized product recommendations

Feature

FAQ

What does the e.l.f. Cosmetics and Skincare app do?

The app allows users to shop for a wide variety of makeup and skincare products. It features tools like a virtual try-on for shade matching, shoppable stories for discovering new items, and a loyalty program for earning rewards.

What are the key features of the app?

Key features include a virtual try-on tool to test makeup shades, the Beauty Squad rewards program for earning points and exclusive perks, shoppable stories to discover new products, a barcode scanner for in-store information, and community features to connect with other users.

Is the app free to use?

Yes, the app is free to download and use. While the app itself is free, it offers in-app purchases for products and has a free loyalty program that provides various ways to earn points and rewards.

What kind of rewards can I get with the Beauty Squad program?

The Beauty Squad program allows you to earn points by shopping, uploading receipts, and playing games. These points can be redeemed for free products, discounts on future purchases, or gift cards to popular retailers and restaurants.

How can I find the right shade of makeup using the app?

The app offers an upgraded shade finder with a new virtual try-on tool. This feature allows you to virtually try on all your favorite products to find your perfect shade matches before making a purchase.