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e.l.f. Cosmetics and Skincare

e.l.f. Cosmetics and Skincare

Shop makeup & get rewards

41K ratings
1747 reviews
🌟 Lifestyle
🛍️ Shopping
Free

Details

Released
January 2, 2020
Updated
October 14, 2026

Features

Background Location Access

Developer

e.l.f. Cosmetics, Inc.
✨Promote your app ✨
e.l.f. Cosmetics and Skincare screenshot #1 for iPhone
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e.l.f. Cosmetics and Skincare screenshot #8 for iPhone
e.l.f. Cosmetics and Skincare screenshot #9 for iPhone
iphone
ipad
📌Ready
Reviews summary↘︎
⭐1.7K
Reviews↘︎
📝40+ tags
Tags↘︎
🔄6+ apps
Alternatives↘︎
🎪1 happening
Events↘︎
❓5 answered
FAQ↘︎
📦~ in 2 weeks
Updates frequency↘︎
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About

Shop a wide range of makeup and skincare products, discover new arrivals, and virtually try on shades. Earn rewards and exclusive perks through a loyalty program, and connect with a beauty community.

✓Virtual try-on for makeup shades
✓Beauty Squad rewards program
✓Shoppable stories and new arrivals
✓Barcode scanner for in-store info
✓Community features to share looks
✓Games to earn loyalty points
Show original description

What users say about e.l.f. Cosmetics and Skincare

Reviews of e.l.f. Cosmetics and Skincare are mixed: the Shopping app is rated 4.9/5 from 41K App Store ratings. What users like most: easy to navigate, virtual try-on feature. Top complaints: glitchy and slow app, frequent log-outs and login issues. Summarized from real user reviews.

Positive things

  • 👍Easy to navigate
  • 🎨Virtual try-on feature
  • 💰Affordable products
  • 🏆Rewards program
  • 🚚Fast shipping
  • 🌱Cruelty-free products
  • 👌High-quality products
  • 📦Cute packaging

Negative things

  • 🐛Glitchy and slow app
  • 🔑Frequent log-outs and login issues
  • 🛒Items disappearing from cart
  • 🤔Confusing checkout process
  • 📊Unreliable order tracking
  • 🚫Inability to cancel orders
  • 💩Poor customer service
See all reviews

What's New in e.l.f. Cosmetics and Skincare

R38.2 GWP

October 14, 2026

Bug fixes and Improvements.

Events

Read more about try our upgraded shade finder!
Event EndedMajor Update

try our upgraded shade finder!

Meet your e.l.f.ing match, only in the app.

May 5, 2026 — Jun 4, 2026

Read More

Read more about try our upgraded shade finder!
Event EndedMajor Update

try our upgraded shade finder!

Meet your e.l.f.ing match, only in the app.

Mar 26, 2026 — Apr 23, 2026

Read More

Read more about new game for beauty squad!
Event EndedSpecial Event

new game for beauty squad!

Collect your faves & earn points towards rewards.

Mar 17, 2026 — Apr 16, 2026

Read More

See All

User reviews

Most RecentHighest RatedLowest Rated

Fabulous Elfing

Products perform as advertised. Reliable
Customer service
Timely shipping
BRBoo on challenge rules

Please fix the app

I love elf but the app is trash. It crashes in the middle of everything please just fix the app not sure why it isn’t stable for browsing and checking out.
EEtaniaSmith

Update

Not quite sure what happens but whenever I open the app (it’s updated) it makes my ENTIRE phone (iPhone 17Pro) glitch. Deleting app :(
AAmandaB0514

Love elf always

Spent all day cashing in birthday rewards. Nothing worked was on the verge of tears. Elf‘s website brought me back from the verge.
BNbarneys left nut

Obsessed! 💖

I absolutely love this brand! The app makes it so easy to browse all my favorite products, track my Beauty Squad rewards, and discover new drops. Super user-friendly and affordable beauty at its best. 10/10 recommend!
AUAlisha U
See 1742 more reviews

Developer apps

PLANET CABO 2024
PLANET CABO 2024

by e.l.f. Cosmetics, Inc.

🎬 Entertainment
Free
See developer apps

User experience

🐞

Reported Bugs

4 issues

Constant app crashes and freezes

Bug

Incorrect product information and availability

Bug

Unreliable receipt scanning for rewards

Bug

Inconsistent user experience across platforms

Bug
✨

Requested Features

5 requests

Ability to save wishlist items

Feature

Faster and more responsive app

Feature

Seamless integration between app and website

Feature

Improved order management and tracking

Feature

More personalized product recommendations

Feature

FAQ

What does the e.l.f. Cosmetics and Skincare app do?

The app allows users to shop for a wide variety of makeup and skincare products. It features tools like a virtual try-on for shade matching, shoppable stories for discovering new items, and a loyalty program for earning rewards.

What are the key features of the app?

Key features include a virtual try-on tool to test makeup shades, the Beauty Squad rewards program for earning points and exclusive perks, shoppable stories to discover new products, a barcode scanner for in-store information, and community features to connect with other users.

Is the app free to use?

Yes, the app is free to download and use. While the app itself is free, it offers in-app purchases for products and has a free loyalty program that provides various ways to earn points and rewards.

What kind of rewards can I get with the Beauty Squad program?

The Beauty Squad program allows you to earn points by shopping, uploading receipts, and playing games. These points can be redeemed for free products, discounts on future purchases, or gift cards to popular retailers and restaurants.

How can I find the right shade of makeup using the app?

The app offers an upgraded shade finder with a new virtual try-on tool. This feature allows you to virtually try on all your favorite products to find your perfect shade matches before making a purchase.