EI + vs Masariefi
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
EI +
This mobile banking application offers advanced technology and an improved user experience for both new and existing clients. It provides a streamlined way to manage your finances on the go.
- Advanced technology integration
- Enhanced user experience
- Manage finances on the go
- For existing and new clients
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Emirates Islamic's newest mobile banking offering brings the latest in technology, and enhanced user experience to our existing and new clients.
Masariefi
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Meet Masariefi — the expense tracker with a personality. Log your spending in one tap and let your personal financial advisor keep you on track with humor, not guilt. WHY MASARIEFI? • One-tap expense logging with beautiful animated categories • A bank-card style balance view: what's left, and how many days until payday • Your advisor reacts to your spending with witty, honest advice • Daily spending allowance calculated from your salary cycle STAY IN CONTROL • Budgets per category with smart alerts before you overspend • Beautiful charts: category donut, last-7-days bars, 6-month trend • No-spend challenges, savings goals, and installment tracking • Monthly PDF reports with an AI-written summary of your month • "Should I buy it?" calculator: see any purchase in work-hours DO IT TOGETHER • Split bills with friends in seconds • Family sync: one household budget with your partner • Group gifts, trip splitting, and more social money tools MAKE IT YOURS • 9 languages and 36 currencies — pick both right in onboarding • Color themes plus your own custom color, alternate app icons • Home screen widgets and a Live Activity payday countdown • Face ID app lock — your money stays private Your data stays on your device. No bank login required, ever. Masariefi Plus (optional subscription): unlimited expenses, zero ads, all themes and advisor characters, PDF import, family sync, and more. Weekly, monthly, or yearly — cancel anytime in your App Store settings. Terms of Use (EULA): https://masariefi.app/terms.html Privacy Policy: https://masariefi.app/privacy.html
Screenshots
Verdict
The clearest difference is in-app purchases: EI + at none against Masariefi's 1. Masariefi's advantage is update cadence (every 3 days vs every 10 days). On price, ads, device support and iOS requirement there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Masariefi sells 1 one-off in-app purchase. EI + asks for nothing beyond the download.
EI + ships an update every 10 days, Masariefi every 3 days. The most recent releases landed on October 22, 2026 and October 14, 2026 respectively.
| Parameter | EI + | Masariefi |
|---|---|---|
| Price | Free | Free |
| Rating | 4.7 (4.7K ratings) — better | — |
| Positive reviews | 55.7% of reviews | — |
| Number of ratings | 4.7K — better | — |
| Update frequency | Every 10 days | Every 3 days — better |
| Ads | No | No |
| In-app purchases | No — better | Yes |
| Monetization | Ad-supported | — |
| Devices | iPhone | iPhone |
| Requires iOS | 16.0 — better | 17.6 |
| Further details — not scored | ||
| Size | 685 MB | 47 MB |
| Age rating | 4+ | 4+ |
| Developer | Emirates Islamic Bank P.J.S.C | Khaled Khalifa |
Bugs and requests
EI +
Reported bugs
5 issues- Credit card balance and transactions not updating
- Can't access credit card details
- Lost all beneficiary accounts and historical data
- Unable to transfer money, international transfers not working
- Forced to re-enter all account details and beneficiaries
Requested features
5 requests- Increase credit card limit
- Provide a link to relationship manager
- Add more communication options
- Improve customer service and response time
- Restore old app features and functionality
Masariefi
Not enough reviews yet to summarise bugs or requests.
In-app purchases
EI +
No in-app purchases
Masariefi
- Masarifi+$9.99
