THAT Concept Store vs EXBrands
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
THAT Concept Store
Discover a curated selection of over 150 fashion and lifestyle brands, from global luxury to emerging designers. Enjoy seamless mobile shopping with features like 2-hour delivery, free returns, and loyalty program integration.
- Over 150 curated brands
- 2-hour delivery option
- Free delivery and returns
- Earn and redeem loyalty points
- Seamless mobile shopping experience
- Push notifications for sales and new arrivals
- Instant wish list functionality
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WHAT’S THAT? A Majid Al Futtaim Concept Store - THAT is more than a store. THAT is an experience, a destination, a convergence of cultures in fashion, beauty, creativity, and more. THAT is where you can channel self-expression through the concept store’s multibrand lifestyle platform. And THAT’s all in your hands with THAT App. BRANDS AND CATEGORIES You’re anything but basic and we love THAT! You’ll love THAT too with our collection of over 150 brands that style who you are. From world-renowned global luxury brands to new styles by rising designers, look the way you live with THAT selection. Our range includes RTW, clothes, footwear, accessories, beauty and grooming, eyewear, home, gadgets, and gifts. • A curated collection of ‘what’s in’, THAT always keeps you in style. • 2000+ SKUs from over 150 designers. • International and regional brands from established and emerging fashion designers. • Sustainable brands and products. • Continuous additions THAT lets you discover and experiment with how you want to express yourself. APP FEATURES THAT will perk your app with features meant to provide you with total convenience: • 2-hour delivery to standard delivery options • Free delivery and returns • Earn and redeem SHARE Points for every purchase • Seamless mobile shopping from product browsing to easy checkout • Push notifications on new brands, sales, and special promotions • Order status updates • Instant wish list by tapping the flame icon to shortlist products while browsing • Easy browsing filters And much more to come… Done reading! Get THAT app now! @thatconceptstore
EXBrands
This platform allows fashion enthusiasts in Jordan to buy and sell pre-loved clothing and accessories. Discover new and used items from popular brands, giving garments a second life and supporting a circular economy.
- Sell pre-loved fashion items
- Buy new and pre-owned clothing
- Search by category (bags, shoes, clothes)
- Discover popular fashion brands
- Support circular economy
- Turn closet items into cash
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Exbrands is the first and biggest fashion brand resale marketplace in Jordan. We enable fashion lovers to sell what’s in their closet and turn it into cash and fund their next shopping. We offer for users to search for new and pre-loved items by different categories like bags, watches, shoes, clothes, and more.. At exbrands, we believe good clothes should live longer, so we give new life to unique items to shine again by many brands like Louis Vuitton, Chanel, Michael Kors, Zara, Nike, Polo, and many more. supporting the conscious fashion and circular economy.
Screenshots
Verdict
The clearest difference is review sentiment: EXBrands at 100% against THAT Concept Store's 42%. EXBrands also leads on rating (4.3 vs 2.9) and update cadence (every 10 days vs monthly). THAT Concept Store's advantage is ads (none vs shown) and monetization model (free vs ad-supported). On price, ratings volume, in-app purchases and device support there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Neither carries in-app purchases, so what you see is what you pay.
EXBrands holds the better App Store score, 4.3 against 2.9. Both are backed by a comparable volume of ratings — 14 and 6 respectively. Written reviews point the same way: 42% of THAT Concept Store's written reviews are positive against 100% of EXBrands's.
THAT Concept Store ships an update monthly, EXBrands every 10 days. The most recent releases landed on October 24, 2026 and October 14, 2026 respectively.
| Parameter | THAT Concept Store | EXBrands |
|---|---|---|
| Price | Free | Free |
| Rating | 2.9 (14 ratings) | 4.3 (6 ratings) — better |
| Positive reviews | 41.9% of reviews | 100.0% of reviews — better |
| Number of ratings | 14 — better | 6 |
| Update frequency | Monthly | Every 10 days — better |
| Ads | No — better | Yes |
| In-app purchases | No | No |
| Monetization | Free — better | Ad-supported |
| Devices | iPhone, iPod | iPhone, iPod |
| Requires iOS | 14 | 11.0 — better |
| Further details — not scored | ||
| Size | 131 MB | 49 MB |
| Age rating | 4+ | 4+ |
| Developer | Majid Al Futtaim Properties LLC | Exception Software |
Customer experience
THAT Concept Store
EXBrands
In-app purchases
THAT Concept Store
No in-app purchases
EXBrands
No in-app purchases
Questions
Is THAT Concept Store free?
Is EXBrands free?
Which has better reviews, THAT Concept Store or EXBrands?
Do THAT Concept Store or EXBrands have ads?
Which is updated more often, THAT Concept Store or EXBrands?
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