Comparison

THAT Concept Store vs EXBrands

Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.

Head to head
About

THAT Concept Store

Discover a curated selection of over 150 fashion and lifestyle brands, from global luxury to emerging designers. Enjoy seamless mobile shopping with features like 2-hour delivery, free returns, and loyalty program integration.

Highlights
  • Over 150 curated brands
  • 2-hour delivery option
  • Free delivery and returns
  • Earn and redeem loyalty points
  • Seamless mobile shopping experience
  • Push notifications for sales and new arrivals
  • Instant wish list functionality
Features
Read full description

WHAT’S THAT? A Majid Al Futtaim Concept Store - THAT is more than a store. THAT is an experience, a destination, a convergence of cultures in fashion, beauty, creativity, and more. THAT is where you can channel self-expression through the concept store’s multibrand lifestyle platform. And THAT’s all in your hands with THAT App. BRANDS AND CATEGORIES You’re anything but basic and we love THAT! You’ll love THAT too with our collection of over 150 brands that style who you are. From world-renowned global luxury brands to new styles by rising designers, look the way you live with THAT selection. Our range includes RTW, clothes, footwear, accessories, beauty and grooming, eyewear, home, gadgets, and gifts. • A curated collection of ‘what’s in’, THAT always keeps you in style. • 2000+ SKUs from over 150 designers. • International and regional brands from established and emerging fashion designers. • Sustainable brands and products. • Continuous additions THAT lets you discover and experiment with how you want to express yourself. APP FEATURES THAT will perk your app with features meant to provide you with total convenience: • 2-hour delivery to standard delivery options • Free delivery and returns • Earn and redeem SHARE Points for every purchase • Seamless mobile shopping from product browsing to easy checkout • Push notifications on new brands, sales, and special promotions • Order status updates • Instant wish list by tapping the flame icon to shortlist products while browsing • Easy browsing filters And much more to come… Done reading! Get THAT app now! @thatconceptstore

About

EXBrands

This platform allows fashion enthusiasts in Jordan to buy and sell pre-loved clothing and accessories. Discover new and used items from popular brands, giving garments a second life and supporting a circular economy.

Highlights
  • Sell pre-loved fashion items
  • Buy new and pre-owned clothing
  • Search by category (bags, shoes, clothes)
  • Discover popular fashion brands
  • Support circular economy
  • Turn closet items into cash
Features
Read full description

Exbrands is the first and biggest fashion brand resale marketplace in Jordan. We enable fashion lovers to sell what’s in their closet and turn it into cash and fund their next shopping. We offer for users to search for new and pre-loved items by different categories like bags, watches, shoes, clothes, and more.. At exbrands, we believe good clothes should live longer, so we give new life to unique items to shine again by many brands like Louis Vuitton, Chanel, Michael Kors, Zara, Nike, Polo, and many more. supporting the conscious fashion and circular economy.

Screenshots

THAT Concept Store4 screens
EXBrands4 screens

Verdict

The call

The clearest difference is review sentiment: EXBrands at 100% against THAT Concept Store's 42%. EXBrands also leads on rating (4.3 vs 2.9) and update cadence (every 10 days vs monthly). THAT Concept Store's advantage is ads (none vs shown) and monetization model (free vs ad-supported). On price, ratings volume, in-app purchases and device support there is nothing between them.

Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS

CostPrice · In-app purchases · Ads · Monetization

Both are free to download. Neither carries in-app purchases, so what you see is what you pay.

ReceptionRating · Positive reviews · Number of ratings

EXBrands holds the better App Store score, 4.3 against 2.9. Both are backed by a comparable volume of ratings — 14 and 6 respectively. Written reviews point the same way: 42% of THAT Concept Store's written reviews are positive against 100% of EXBrands's.

UpkeepUpdate frequency

THAT Concept Store ships an update monthly, EXBrands every 10 days. The most recent releases landed on October 24, 2026 and October 14, 2026 respectively.

Scorecard6 real differences · 4 level
THAT Concept Store versus EXBrands: the parameters behind the verdict, then further details
ParameterTHAT Concept StoreEXBrands
PriceFreeFree
Rating2.9 (14 ratings)4.3 (6 ratings) — better
Positive reviews41.9% of reviews100.0% of reviews — better
Number of ratings14 — better6
Update frequencyMonthlyEvery 10 days — better
AdsNo — betterYes
In-app purchasesNoNo
MonetizationFree — betterAd-supported
DevicesiPhone, iPodiPhone, iPod
Requires iOS1411.0 — better
Further details — not scored
Size131 MB49 MB
Age rating4+4+
DeveloperMajid Al Futtaim Properties LLCException Software

Customer experience

THAT Concept Store

All ratings14 ratings
Positive42.9%
Neutral0.0%
Negative57.1%
Written reviews31 reviews
Positive41.9%
Neutral0.0%
Negative58.1%

EXBrands

All ratings6 ratings
Positive83.3%
Neutral0.0%
Negative16.7%
Written reviews1 reviews
Positive100.0%
Neutral0.0%
Negative0.0%

In-app purchases

None

THAT Concept Store

No in-app purchases

None

EXBrands

No in-app purchases

Questions

Is THAT Concept Store free?
THAT Concept Store is free to download, with no in-app purchases.
Is EXBrands free?
EXBrands is free to download, with no in-app purchases.
Which has better reviews, THAT Concept Store or EXBrands?
EXBrands is rated higher. THAT Concept Store averages 2.9 out of 5 from 14 ratings, while EXBrands averages 4.3 from 6 ratings.
Do THAT Concept Store or EXBrands have ads?
EXBrands shows ads; THAT Concept Store does not.
Which is updated more often, THAT Concept Store or EXBrands?
THAT Concept Store ships an update monthly, and EXBrands every 10 days. Most recently, THAT Concept Store was updated on October 24, 2026 and EXBrands on October 14, 2026.

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