Comparison

THAT Concept Store vs NU

Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.

Head to head
About

THAT Concept Store

Discover a curated selection of over 150 fashion and lifestyle brands, from global luxury to emerging designers. Enjoy seamless mobile shopping with features like 2-hour delivery, free returns, and loyalty program integration.

Highlights
  • Over 150 curated brands
  • 2-hour delivery option
  • Free delivery and returns
  • Earn and redeem loyalty points
  • Seamless mobile shopping experience
  • Push notifications for sales and new arrivals
  • Instant wish list functionality
Features
Read full description

WHAT’S THAT? A Majid Al Futtaim Concept Store - THAT is more than a store. THAT is an experience, a destination, a convergence of cultures in fashion, beauty, creativity, and more. THAT is where you can channel self-expression through the concept store’s multibrand lifestyle platform. And THAT’s all in your hands with THAT App. BRANDS AND CATEGORIES You’re anything but basic and we love THAT! You’ll love THAT too with our collection of over 150 brands that style who you are. From world-renowned global luxury brands to new styles by rising designers, look the way you live with THAT selection. Our range includes RTW, clothes, footwear, accessories, beauty and grooming, eyewear, home, gadgets, and gifts. • A curated collection of ‘what’s in’, THAT always keeps you in style. • 2000+ SKUs from over 150 designers. • International and regional brands from established and emerging fashion designers. • Sustainable brands and products. • Continuous additions THAT lets you discover and experiment with how you want to express yourself. APP FEATURES THAT will perk your app with features meant to provide you with total convenience: • 2-hour delivery to standard delivery options • Free delivery and returns • Earn and redeem SHARE Points for every purchase • Seamless mobile shopping from product browsing to easy checkout • Push notifications on new brands, sales, and special promotions • Order status updates • Instant wish list by tapping the flame icon to shortlist products while browsing • Easy browsing filters And much more to come… Done reading! Get THAT app now! @thatconceptstore

About

NU

Discover a leading women's fashion brand with a strong design identity, operating internationally since 2002. Shop through their e-commerce platform to access their latest collections.

Highlights
  • International fashion brand
  • Designer apparel
  • E-commerce platform
  • Multiple store concepts
  • Global presence
Read full description

Uluslararası platformda ayrışan tasarım gücü ile başarı yakalayan NU kadın giyim markası, 2002 yılından beri 14 ülkede, 12 ana mağaza, 40'tan fazla konsept mağaza ve nu.com.tr e-ticaret platformu ile müşterilerine hizmet vermektedir.

Screenshots

THAT Concept Store4 screens
NU4 screens

Verdict

The call

The clearest difference is rating: NU at 5.0 against THAT Concept Store's 2.9. NU also leads on ratings volume (65 vs 14) and review sentiment (50% vs 42%). THAT Concept Store's advantage is ads (none vs shown) and update cadence (monthly vs every 4 months). On price, in-app purchases, device support and iOS requirement there is nothing between them.

Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS

CostPrice · In-app purchases · Ads · Monetization

Both are free to download. Neither carries in-app purchases, so what you see is what you pay.

ReceptionRating · Positive reviews · Number of ratings

NU holds the better App Store score, 5.0 against 2.9. Both are backed by a comparable volume of ratings — 14 and 65 respectively. Written reviews point the same way: 42% of THAT Concept Store's written reviews are positive against 50% of NU's.

UpkeepUpdate frequency

THAT Concept Store ships an update monthly, NU every 4 months. Both last shipped on October 24, 2026.

Scorecard6 real differences · 4 level
THAT Concept Store versus NU: the parameters behind the verdict, then further details
ParameterTHAT Concept StoreNU
PriceFreeFree
Rating2.9 (14 ratings)5.0 (65 ratings) — better
Positive reviews41.9% of reviews50.0% of reviews — better
Number of ratings1465 — better
Update frequencyMonthly — betterEvery 4 months
AdsNo — betterYes
In-app purchasesNoNo
MonetizationFree — betterAd-supported
DevicesiPhone, iPodiPhone, iPod
Requires iOS1414.0
Further details — not scored
Size131 MB59 MB
Age rating4+4+
DeveloperMajid Al Futtaim Properties LLCNU TEKSTIL VE KONFEKSIYON URUNLERI SANAYI VE TICARET ANONIM SIRKETI

Customer experience

THAT Concept Store

All ratings14 ratings
Positive42.9%
Neutral0.0%
Negative57.1%
Written reviews31 reviews
Positive41.9%
Neutral0.0%
Negative58.1%

NU

All ratings49 ratings
Positive100.0%
Neutral0.0%
Negative0.0%
Written reviews2 reviews
Positive50.0%
Neutral0.0%
Negative50.0%

In-app purchases

None

THAT Concept Store

No in-app purchases

None

NU

No in-app purchases

Questions

Is THAT Concept Store free?
THAT Concept Store is free to download, with no in-app purchases.
Is NU free?
NU is free to download, with no in-app purchases.
Which has better reviews, THAT Concept Store or NU?
NU is rated higher. THAT Concept Store averages 2.9 out of 5 from 14 ratings, while NU averages 5.0 from 65 ratings.
Do THAT Concept Store or NU have ads?
NU shows ads; THAT Concept Store does not.
Which is updated more often, THAT Concept Store or NU?
THAT Concept Store ships an update monthly, and NU every 4 months. Most recently, THAT Concept Store was updated on October 24, 2026 and NU on October 24, 2026.

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