THAT Concept Store vs Safe Square
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
THAT Concept Store
Discover a curated selection of over 150 fashion and lifestyle brands, from global luxury to emerging designers. Enjoy seamless mobile shopping with features like 2-hour delivery, free returns, and loyalty program integration.
- Over 150 curated brands
- 2-hour delivery option
- Free delivery and returns
- Earn and redeem loyalty points
- Seamless mobile shopping experience
- Push notifications for sales and new arrivals
- Instant wish list functionality
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WHAT’S THAT? A Majid Al Futtaim Concept Store - THAT is more than a store. THAT is an experience, a destination, a convergence of cultures in fashion, beauty, creativity, and more. THAT is where you can channel self-expression through the concept store’s multibrand lifestyle platform. And THAT’s all in your hands with THAT App. BRANDS AND CATEGORIES You’re anything but basic and we love THAT! You’ll love THAT too with our collection of over 150 brands that style who you are. From world-renowned global luxury brands to new styles by rising designers, look the way you live with THAT selection. Our range includes RTW, clothes, footwear, accessories, beauty and grooming, eyewear, home, gadgets, and gifts. • A curated collection of ‘what’s in’, THAT always keeps you in style. • 2000+ SKUs from over 150 designers. • International and regional brands from established and emerging fashion designers. • Sustainable brands and products. • Continuous additions THAT lets you discover and experiment with how you want to express yourself. APP FEATURES THAT will perk your app with features meant to provide you with total convenience: • 2-hour delivery to standard delivery options • Free delivery and returns • Earn and redeem SHARE Points for every purchase • Seamless mobile shopping from product browsing to easy checkout • Push notifications on new brands, sales, and special promotions • Order status updates • Instant wish list by tapping the flame icon to shortlist products while browsing • Easy browsing filters And much more to come… Done reading! Get THAT app now! @thatconceptstore
Safe Square
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Welcome to Safe Square, your go-to app for beauty and beyond. Discover top beauty products and more, all in one convenient place. Ready to elevate your shopping experience? Download the Safe Square app today and unlock a world of premium brands and exclusive deals.
Screenshots
Verdict
The clearest difference is update cadence: THAT Concept Store at monthly against Safe Square's every 6 months. On price, ads, in-app purchases and device support there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Neither carries in-app purchases, so what you see is what you pay.
THAT Concept Store ships an update monthly, Safe Square every 6 months. The most recent releases landed on October 24, 2026 and October 18, 2026 respectively.
| Parameter | THAT Concept Store | Safe Square |
|---|---|---|
| Price | Free | Free |
| Rating | 2.9 (14 ratings) — better | — |
| Positive reviews | 41.9% of reviews | — |
| Number of ratings | 14 — better | — |
| Update frequency | Monthly — better | Every 6 months |
| Ads | No | No |
| In-app purchases | No | No |
| Monetization | Free | — |
| Devices | iPhone, iPod | iPhone, iPad, iPod — better |
| Requires iOS | 14 | 14.0 |
| Further details — not scored | ||
| Size | 131 MB | 102 MB |
| Age rating | 4+ | 17+ |
| Developer | Majid Al Futtaim Properties LLC | PiSpace |
In-app purchases
THAT Concept Store
No in-app purchases
Safe Square
No in-app purchases
Questions
Is THAT Concept Store free?
Is Safe Square free?
Do THAT Concept Store or Safe Square have ads?
Which is updated more often, THAT Concept Store or Safe Square?
Other comparisons
