Comparison

THAT Concept Store vs Shurefire

Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.

Head to head
About

THAT Concept Store

Discover a curated selection of over 150 fashion and lifestyle brands, from global luxury to emerging designers. Enjoy seamless mobile shopping with features like 2-hour delivery, free returns, and loyalty program integration.

Highlights
  • Over 150 curated brands
  • 2-hour delivery option
  • Free delivery and returns
  • Earn and redeem loyalty points
  • Seamless mobile shopping experience
  • Push notifications for sales and new arrivals
  • Instant wish list functionality
Features
Read full description

WHAT’S THAT? A Majid Al Futtaim Concept Store - THAT is more than a store. THAT is an experience, a destination, a convergence of cultures in fashion, beauty, creativity, and more. THAT is where you can channel self-expression through the concept store’s multibrand lifestyle platform. And THAT’s all in your hands with THAT App. BRANDS AND CATEGORIES You’re anything but basic and we love THAT! You’ll love THAT too with our collection of over 150 brands that style who you are. From world-renowned global luxury brands to new styles by rising designers, look the way you live with THAT selection. Our range includes RTW, clothes, footwear, accessories, beauty and grooming, eyewear, home, gadgets, and gifts. • A curated collection of ‘what’s in’, THAT always keeps you in style. • 2000+ SKUs from over 150 designers. • International and regional brands from established and emerging fashion designers. • Sustainable brands and products. • Continuous additions THAT lets you discover and experiment with how you want to express yourself. APP FEATURES THAT will perk your app with features meant to provide you with total convenience: • 2-hour delivery to standard delivery options • Free delivery and returns • Earn and redeem SHARE Points for every purchase • Seamless mobile shopping from product browsing to easy checkout • Push notifications on new brands, sales, and special promotions • Order status updates • Instant wish list by tapping the flame icon to shortlist products while browsing • Easy browsing filters And much more to come… Done reading! Get THAT app now! @thatconceptstore

About

Shurefire

Features
Read full description

Shurefire Global Link Limited is the developer and operator of the Shurefire App, an innovative marketplace platform designed to streamline the sourcing and procurement of construction and building materials, as well as related services. The app connects verified merchants with buyers, enabling sellers to list their products and services while providing buyers with a convenient, reliable platform to make purchases and arrange deliveries. Shurefire App simplifies the construction supply chain by offering a seamless, end-to-end digital marketplace tailored to the needs of the building and construction industry.

Screenshots

THAT Concept Store4 screens
Shurefire4 screens

Verdict

The call

THAT Concept Store and Shurefire are too close to call on the numbers: across 6 compared parameters — price, update cadence, ads and in-app purchases among them — neither pulls far enough ahead to decide it. What separates them is feature set and interface, not measurable difference.

Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS

CostPrice · In-app purchases · Ads · Monetization

Both are free to download. Neither carries in-app purchases, so what you see is what you pay.

UpkeepUpdate frequency

Both ship on a similar rhythm, roughly monthly. The most recent releases landed on November 3, 2026 and October 30, 2026 respectively.

ScorecardNo meaningful differences
THAT Concept Store versus Shurefire: the parameters behind the verdict, then further details
ParameterTHAT Concept StoreShurefire
PriceFreeFree
Rating2.9 (14 ratings) — better—
Positive reviews41.9% of reviews—
Number of ratings14 — better—
Update frequencyMonthlyMonthly
AdsNoNo
In-app purchasesNoNo
MonetizationFree—
DevicesiPhone, iPodiPhone, iPad, iPod — better
Requires iOS1413.0 — better
Further details — not scored
Size131 MB66 MB
Age rating4+4+
DeveloperMajid Al Futtaim Properties LLCJulius Okoroba

In-app purchases

None

THAT Concept Store

No in-app purchases

None

Shurefire

No in-app purchases

Questions

Is THAT Concept Store free?
THAT Concept Store is free to download, with no in-app purchases.
Is Shurefire free?
Shurefire is free to download, with no in-app purchases.
Do THAT Concept Store or Shurefire have ads?
Neither THAT Concept Store nor Shurefire shows ads.
Which is updated more often, THAT Concept Store or Shurefire?
THAT Concept Store ships an update monthly, and Shurefire monthly. Most recently, THAT Concept Store was updated on November 3, 2026 and Shurefire on October 30, 2026.

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