Comparison

THAT Concept Store vs Luved

Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.

Head to head
About

THAT Concept Store

Discover a curated selection of over 150 fashion and lifestyle brands, from global luxury to emerging designers. Enjoy seamless mobile shopping with features like 2-hour delivery, free returns, and loyalty program integration.

Highlights
  • Over 150 curated brands
  • 2-hour delivery option
  • Free delivery and returns
  • Earn and redeem loyalty points
  • Seamless mobile shopping experience
  • Push notifications for sales and new arrivals
  • Instant wish list functionality
Features
Read full description

WHAT’S THAT? A Majid Al Futtaim Concept Store - THAT is more than a store. THAT is an experience, a destination, a convergence of cultures in fashion, beauty, creativity, and more. THAT is where you can channel self-expression through the concept store’s multibrand lifestyle platform. And THAT’s all in your hands with THAT App. BRANDS AND CATEGORIES You’re anything but basic and we love THAT! You’ll love THAT too with our collection of over 150 brands that style who you are. From world-renowned global luxury brands to new styles by rising designers, look the way you live with THAT selection. Our range includes RTW, clothes, footwear, accessories, beauty and grooming, eyewear, home, gadgets, and gifts. • A curated collection of ‘what’s in’, THAT always keeps you in style. • 2000+ SKUs from over 150 designers. • International and regional brands from established and emerging fashion designers. • Sustainable brands and products. • Continuous additions THAT lets you discover and experiment with how you want to express yourself. APP FEATURES THAT will perk your app with features meant to provide you with total convenience: • 2-hour delivery to standard delivery options • Free delivery and returns • Earn and redeem SHARE Points for every purchase • Seamless mobile shopping from product browsing to easy checkout • Push notifications on new brands, sales, and special promotions • Order status updates • Instant wish list by tapping the flame icon to shortlist products while browsing • Easy browsing filters And much more to come… Done reading! Get THAT app now! @thatconceptstore

About

Luved

Discover and sell pre-loved luxury fashion items in the UAE. This curated marketplace uses AI for authentication and smart pricing, offering secure payments and buyer protection.

Highlights
  • AI-powered authentication
  • Smart pricing
  • Secure escrow payments
  • 48-hour buyer protection
  • Curated discovery feed
  • Built-in translation
  • Gifting community
Features
Read full description

Your next favourite piece is already here. Someone luved it before. You’re about to luv it more. LUVED is the UAE’s curated marketplace for pre-loved luxury — bags, shoes, clothing, and accessories from the brands you actually want. No clutter. No fakes. No drama. Just pieces that make sense. DISCOVER YOUR WAY Swipe through pieces you’ll luv, or explore a feed curated to your taste. Effortless. Personal. Addictive (in the best way). SELL IN MINUTES Snap a few photos — AI takes care of the rest. Brand detection, smart pricing, descriptions done for you. Your wardrobe, working smarter. THE SAFETY NET Pay with confidence. Your money is held until you’re happy, with 48 hours to inspect. Secure payments. Buyer protection built in. THE AI EYE Every detail, intelligently checked — from stitching to serial numbers. Curated, never cluttered. Only pieces worth re-luving. LUVED & GIFTED Pass it on. Give your pieces a second life — for free. Because the best things deserve more than one story. CONNECT Message sellers. Make offers. Built-in English & Arabic translation keeps everything seamless. WHY LUVED •⁠ ⁠Curated, not cluttered •⁠ ⁠AI-powered authentication & smart pricing •⁠ ⁠Secure escrow with 48-hour buyer protection •⁠ ⁠Swipe discovery that actually gets you •⁠ ⁠A gifting community with heart •⁠ ⁠Built for the UAE — English, Arabic, AED Previously owned. Still iconic. Second-hand, first choice.

Screenshots

THAT Concept Store4 screens
Luved4 screens

Verdict

The call

The clearest difference is review sentiment: Luved at 100% against THAT Concept Store's 42%. Luved also leads on rating (5.0 vs 2.9) and update cadence (weekly vs monthly). THAT Concept Store's advantage is ratings volume (14 vs 1) and iOS requirement (14 vs 16.4). On price, ads, in-app purchases and monetization model there is nothing between them.

Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS

CostPrice · In-app purchases · Ads · Monetization

Both are free to download. Neither carries in-app purchases, so what you see is what you pay.

ReceptionRating · Positive reviews · Number of ratings

Luved holds the better App Store score, 5.0 against 2.9. That said, the two scores are not equally well evidenced: THAT Concept Store has 14 ratings behind it against 1, so its average is the more settled of the two. Written reviews point the same way: 42% of THAT Concept Store's written reviews are positive against 100% of Luved's.

UpkeepUpdate frequency

THAT Concept Store ships an update monthly, Luved weekly. The most recent releases landed on October 24, 2026 and October 25, 2026 respectively.

Scorecard5 real differences · 5 level
THAT Concept Store versus Luved: the parameters behind the verdict, then further details
ParameterTHAT Concept StoreLuved
PriceFreeFree
Rating2.9 (14 ratings)5.0 (1 ratings) — better
Positive reviews41.9% of reviews100.0% of reviews — better
Number of ratings14 — better1
Update frequencyMonthlyWeekly — better
AdsNoNo
In-app purchasesNoNo
MonetizationFreeFree
DevicesiPhone, iPod — betteriPhone
Requires iOS14 — better16.4
Further details — not scored
Size131 MB208 MB
Age rating4+4+
DeveloperMajid Al Futtaim Properties LLCLuved

Customer experience

THAT Concept Store

All ratings14 ratings
Positive42.9%
Neutral0.0%
Negative57.1%
Written reviews31 reviews
Positive41.9%
Neutral0.0%
Negative58.1%

Luved

All ratings1 ratings
Positive100.0%
Neutral0.0%
Negative0.0%
Written reviews1 reviews
Positive100.0%
Neutral0.0%
Negative0.0%

In-app purchases

None

THAT Concept Store

No in-app purchases

None

Luved

No in-app purchases

Questions

Is THAT Concept Store free?
THAT Concept Store is free to download, with no in-app purchases.
Is Luved free?
Luved is free to download, with no in-app purchases.
Which has better reviews, THAT Concept Store or Luved?
Luved is rated higher. THAT Concept Store averages 2.9 out of 5 from 14 ratings, while Luved averages 5.0 from 1 ratings.
Do THAT Concept Store or Luved have ads?
Neither THAT Concept Store nor Luved shows ads.
Which is updated more often, THAT Concept Store or Luved?
THAT Concept Store ships an update monthly, and Luved weekly. Most recently, THAT Concept Store was updated on October 24, 2026 and Luved on October 25, 2026.

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