Comparison

Colgate Connect vs BrushO

Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.

Head to head
About

Colgate Connect

This app works with smart toothbrushes to track your brushing habits and provide personalized guidance for better oral hygiene. Earn points for improved brushing and whitening, redeemable for rewards. It offers guided sessions and can sync with other health apps.

Highlights
  • Personalized brushing guidance
  • Track brushing frequency, duration, and coverage
  • Real-time brushing improvement programs
  • Earn redeemable smile points
  • Offline brushing progress tracking
  • Sync with Apple Health
  • Smart toothbrush head reordering
Read full description

Go beyond the guesswork with Colgate Connect smart toothbrushes and connected app technology that combine to guide you to brush better. Every time you brush, sensors embedded in the handle track your progress and get to know your unique brushing style. The Colgate app uses that knowledge to provide personalized guidance to help you brush your best. All in the name of smiles. Get a brush with connections: -Brush better. Track the frequency, duration, and coverage of your unique brushing style to help you brush your best! -Guided brushing. Take charge of your daily oral hygiene with personalized programs that improve your brushing in real time. Make better brushing a no-brainer! -Reward yourself. Improve your brushing while earning points that are redeemable in the app’s shop for whatever items make you smile. These points give you added encouragement to keep you brushing your best, so you can enjoy rewarding results, every time you brush! -On or offline. With Colgate, you don’t always have to keep your phone by the sink. The Colgate smart toothbrush tracks your progress with or without the app open, so you never have to miss a beat—or a molar! -Enjoy your way. Fit Colgate into your life by choosing to use the Colgate App, Colgate Apple Watch App or save information to the Apple® Health App. -Smart reordering: Amazon Alexa can let you know when you need a replacement toothbrush head, or you can set up smart reorders so you always have brush heads when needed. - Transform how you whiten your smile! Get the most out of your whitening LED treatment with our Colgate app. With our app, you can set daily reminders to whiten, track your sessions and get whitening tips while earning smile points redeemable for Colgate products. Enjoy your whiter smile!

About

BrushO

This app uses AI and blockchain to provide a personalized oral health experience. It connects to a smart toothbrush to track brushing habits, offer real-time guidance, and allow custom brushing modes for improved dental hygiene.

Highlights
  • AI-powered oral health management
  • Bluetooth smart toothbrush connectivity
  • Brushing data tracking and analysis
  • Real-time brushing guidance
  • Customizable brushing modes
  • Blockchain technology integration
Features
Read full description

BrushO APP is an intelligent oral health management tool powered by AI and blockchain technology. By connecting to the BrushO smart toothbrush via Bluetooth, it delivers a comprehensive and personalized oral health experience. Core Features Comprehensive Brushing Data Tracking Automatically sync daily brushing data to generate detailed history and analysis reports. Monitor brushing time, coverage rate, pressure analysis, and other key metrics to keep track of your oral health. Smart Brushing Mode Settings Access multiple preset brushing modes (e.g., Clean, Sensitive, and Polish) tailored to meet diverse user needs. Customize brushing modes by adjusting pressure, frequency, and duration to create a personalized brushing experience. Real-Time Brushing Guidance Receive live feedback on missed areas, pressure adjustments, and improper brushing corrections for a more effective and efficient routine. Optimize your brushing habits through interactive feedback from the APP and toothbrush display, improving your overall oral health. Who Is It For? Manual toothbrush users seeking better oral cleaning performance. Electric toothbrush enthusiasts who value enhanced oral care experiences. Tech explorers interested in blockchain and Web3 innovations. Why Choose BrushO APP? Smart Connectivity: Seamlessly connect your toothbrush via Bluetooth for an effortless smart brushing experience. Personalized Customization: Design brushing modes tailored to your specific needs. Security and Privacy: Data is securely stored, giving you full control over your information. Rewards and Value: Turn brushing into a long-term investment, achieving both health and financial benefits. Download now and embark on your journey to better health! With BrushO APP, every brushing session becomes smarter, more efficient, and more valuable. Join us in building a global ecosystem for oral health! User Agreement https://brusho.io/protocol/TERMS_OF_SERVICE Privacy Policy https://brusho.io/protocol/PRIVACY_POLICY

Screenshots

Colgate Connect4 screens
BrushO4 screens

Verdict

The call

The clearest difference is rating: Colgate Connect at 4.8 against BrushO's 4.3. Colgate Connect also leads on ratings volume (46K vs 7) and device support (4 vs 2). BrushO's advantage is update cadence (fortnightly vs every 2 months). On price, review sentiment, ads and in-app purchases there is nothing between them.

Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS

CostPrice · In-app purchases · Ads · Monetization

Both are free to download. Neither carries in-app purchases, so what you see is what you pay.

ReceptionRating · Positive reviews · Number of ratings

Colgate Connect holds the better App Store score, 4.8 against 4.3. That said, the two scores are not equally well evidenced: Colgate Connect has 46K ratings behind it against 7, so its average is the more settled of the two. Written reviews point the same way: 71% of Colgate Connect's written reviews are positive against 67% of BrushO's.

UpkeepUpdate frequency

Colgate Connect ships an update every 2 months, BrushO fortnightly. The most recent releases landed on October 18, 2026 and October 13, 2026 respectively.

Scorecard4 real differences · 6 level
Colgate Connect versus BrushO: the parameters behind the verdict, then further details
ParameterColgate ConnectBrushO
PriceFreeFree
Rating4.8 (46K ratings) — better4.3 (7 ratings)
Positive reviews70.8% of reviews — better66.7% of reviews
Number of ratings46K — better7
Update frequencyEvery 2 monthsFortnightly — better
AdsNoNo
In-app purchasesNoNo
MonetizationFreeFree
DevicesiPhone, iPad, iPod, Apple Watch — betteriPhone, iPod
Requires iOS15.015.0
Further details — not scored
Size266 MB109 MB
Age rating4+4+
DeveloperColgate-Palmolive CompanyBRUSHO COMPANY LIMITED

Customer experience

Colgate Connect

All ratings45,965 ratings
Positive97.2%
Neutral1.9%
Negative0.9%
Written reviews271 reviews
Positive70.8%
Neutral6.6%
Negative22.5%

BrushO

All ratings7 ratings
Positive85.7%
Neutral0.0%
Negative14.3%
Written reviews3 reviews
Positive66.7%
Neutral0.0%
Negative33.3%

Bugs and requests

Colgate Connect

Reported bugs

5 issues
  • App crashes frequently
  • Offline brushing not recorded
  • Brushing streaks not working
  • Points not awarded consistently
  • Bluetooth connectivity problems

Requested features

6 requests
  • Add tongue brushing tracking
  • Allow manual brushing logging
  • Improve angle detection accuracy
  • Customize brushing order/pattern
  • Sync data across multiple devices
Show 1 more
  • Expand rewards/shop options

BrushO

Not enough reviews yet to summarise bugs or requests.

In-app purchases

None

Colgate Connect

No in-app purchases

None

BrushO

No in-app purchases

Questions

Is Colgate Connect free?
Colgate Connect is free to download, with no in-app purchases.
Is BrushO free?
BrushO is free to download, with no in-app purchases.
Which has better reviews, Colgate Connect or BrushO?
Colgate Connect is rated higher. Colgate Connect averages 4.8 out of 5 from 46K ratings, while BrushO averages 4.3 from 7 ratings.
Do Colgate Connect or BrushO have ads?
Neither Colgate Connect nor BrushO shows ads.
Which is updated more often, Colgate Connect or BrushO?
Colgate Connect ships an update every 2 months, and BrushO fortnightly. Most recently, Colgate Connect was updated on October 18, 2026 and BrushO on October 13, 2026.

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