Waffle vs Understood
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
Waffle
This app facilitates shared journaling for couples, families, and friends to deepen connections. Users can share daily updates, photos, and videos, and answer prompts to get to know each other better. It offers a private space to document memories and strengthen relationships.
- Shared journaling for groups
- Photo and video sharing
- Daily prompts to foster connection
- Customizable journal covers
- Private and secure entries
- Relationship strengthening tool
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Waffle is the #1 shared journal app for staying connected and getting to know your partner, family, friends, or anyone you care about better. By journaling together on Waffle, you and your journal members will feel seen, heard, and loved. THE BEST SHARED JOURNAL APP Waffle lets you practice self-care together with your favorite people. Journaling consistently can be hard on your own, but it's easier and more fun together, like sharing a warm, fluffy waffle. Share photos and videos to tell them about your day, record memories, and capture the little things that might otherwise be forgotten—all in one journal. STAY UPDATED LIFE UPDATES "Documenting our married life together -- the highs, lows, and little things in between" - Amber "I love when I get notifications" - Karla No matter how far apart you are or how busy your day is, Waffle lets you take intentional moments to connect. Open the Waffle app at the end of the day, unwind, and share your story. If you thought about them during the day, let them know in your journal entry! WAFFLE TIME "When my friend says "Waffle time, people!" at the end of the day, my face lights up" - Lucy "Especially helped my girlfriend to recenter at the end of the day and see the many good parts of life that are easily drowned out." - Herman WAFFLE OF THE DAY QUESTIONS "Get to know each other better even though we've been married for 20 years" - Faith "It's a form of therapy. Brought me and my sister closer than ever." - Rita Waffle of the Day questions are designed to strengthen your relationships. By answering them each day, you and your journal members will get to know each other better. It helps you understand what's on their mind and lets them know what's on yours. Waffle makes sharing easy, with no pressure, in a relaxed and non-confrontational way. AESTHETIC JOURNAL COVERS "Allowed me and my mom to connect on a deeper level" - Cecilia "Allows me to vent in a constructive way" - Isabella Your everyday tool should be pretty and aesthetically pleasing. Choose the cover that lifts your spirits the most. Waffle can help you if you are: • A long-distance couple • A military family staying connected during deployment • Looking to make therapy sessions more effective by sharing your day-to-day events and feelings with your therapist • A mother and daughter communicating better in a non-confrontational way • Reuniting and staying connected with your childhood friends • Trying to stay off social media and focus on the relationships that matter most • Strengthening your faith through a prayer journal • Reconnecting after a long marriage • An engaged couple getting ready for married life • Offering emotional support to your best friend • Making parenting or co-parenting easier • Sharing your baby photos with context • Practicing gratitude in a group • Dealing with an eating disorder • Increasing sexual intimacy in your relationship • In a long-distance relationship, struggling with time differences • Looking to improve couple therapy • Looking to connect with your children A NEW FORM OF THERAPY "It's a therapy for us" - Mariah "Extra helpful for my therapy sessions" - Isabella "Honestly this app is helping us more than our marriage counseling did" - Holly We believe that shared journaling is a new form of therapy that can restore meaningful human connections—connections that are essential to our emotional health and well-being but are rapidly disappearing in our society. With Waffle Plus, you’ll be able to: • Add photos and videos to any entry • Record and attach voice memos • Unlock unlimited premium daily question decks • Choose from our entire collection of premium covers • Export your journal as a printable PDF Say hi at support@journal.com or visit wafflejournal.com. Terms: https://www.wafflejournal.com/terms Privacy policy: https://www.wafflejournal.com/privacy-policy
Understood
This app helps parents understand and manage their child's big emotions, especially for those with learning and thinking differences. It offers a behavior tracker, personalized insights, and skill-building lessons developed by psychologists to improve responses and build confidence.
- Behavior Tracker
- Personalized Insights
- Skill-building Lessons
- Psychologist-developed strategies
- Real-time Guidance
- De-escalation Techniques
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Having big emotions is part of growing up for any child. But for kids who learn and think differently, they may be more frequent and intense. This can be overwhelming for both the parent and the child. That’s where the Understood app comes in. This Behavior Tracker was developed by psychologists to help parents understand and effectively respond to their child’s big emotions. It’s based on proven approaches like cognitive behavioral therapy (CBT). Log your child’s challenging behaviors to get personalized insights, learn new strategies, and track your child’s progress — all at your own pace and on your own schedule. ▶ WHAT TO EXPECT ◀ [ DEVELOPED BY PSYCHOLOGISTS ] • Our Behavior Tracker and lessons were developed by psychologists and are grounded in science-based approaches like cognitive behavioral therapy (CBT). They were designed to help parents of kids with ADHD, dyslexia, and other learning and thinking differences manage outbursts and big emotions. [ BEHAVIOR TRACKER ] • In just a few clicks, log your child’s challenging behaviors using the Behavior Tracker. See patterns emerge that’ll give you clues about the root causes. [ TAILORED INSIGHTS ] • The more you log in the Behavior Tracker, the more personalized insights you’ll get. Insights help you identify common situations and share tips to address them — so you can see improvement in your child’s behavior over time. [ SKILLBUILDING LESSONS ] • Struggling to understand your child’s behavior? Learn techniques and practice new skills developed by psychologists. Figure out what your child is trying to tell you. Then you can decide on the best way to respond. [ GAIN NEW PERSPECTIVES ] • Feel closer to your child and gain new perspectives on why they act out. It may have more to do with their learning and thinking differences (ADHD, dyslexia, etc.) than you might realize. [ GET REAL-TIME GUIDANCE ] • Get answers in seconds, tailored advice or a quick role-play session to prep for tough moments. The Understood Assistant provides real-time guidance to help you confidently apply new strategies to your unique family situations. [ INCREASE CONFIDENCE ] • Parenting is chaotic enough. Gain confidence supporting your child when they have big emotions or outbursts. Use new skills and strategies, made just for you. [ DE-ESCALATION TECHNIQUES ] • Emotional regulation skills can help you tame outbursts and meltdowns as they happen. With practice, your responses could even prevent them from happening in the future. [ PRACTICE NEW SKILLS ] • Put your new skills into practice. And continue to log behaviors to see how new strategies are helping improve your child’s behavior, or to get a refresher on skills you’ve learned. ▶ WHAT OUR PARENTS SAY ◀ • "[...] “Lots of useful information for the stressed out momma, some tools and reminders included. I have enjoyed the material provided by professionals.” - Kayla, mom • "[...] So far loving this app. Great resources from reliable sources… Hopeful this will help our family function better and help my son with ADHD to be the best version of himself. - Christina, mom • "[...] Awesome! I had this app for all of 10 mins and already I have strategies to support my grandson's challenges. - Theresa, grandmother ▶ OUR PROMISE TO YOU ◀ The Understood app is accessible on any smartphone, anytime. Understand the root causes of your child’s challenging behavior. Track their behaviors, recognize patterns, and discover effective parenting strategies. See improvements in their outbursts over time using proven science-based approaches. Download the Understood app today to get started.
Screenshots
Verdict
The clearest difference is in-app purchases: Understood at none against Waffle's 17. Understood also leads on review sentiment (70% vs 46%). Waffle's advantage is update cadence (weekly vs every 3 weeks) and chart position (#147 vs unranked). On price, rating, ads and monetization model there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Waffle sells 17 in-app purchases, starting at $9.99 per 7 days. Understood asks for nothing beyond the download.
Understood holds the better App Store score, 4.8 against 4.6. That said, the two scores are not equally well evidenced: Waffle has 11K ratings behind it against 1.2K, so its average is the more settled of the two. Written reviews point the same way: 46% of Waffle's written reviews are positive against 70% of Understood's.
Waffle ships an update weekly, Understood every 3 weeks. The most recent releases landed on October 30, 2026 and October 29, 2026 respectively.
| Parameter | Waffle | Understood |
|---|---|---|
| Price | Free | Free |
| Rating | 4.6 (11K ratings) | 4.8 (1.2K ratings) — better |
| Positive reviews | 46.2% of reviews | 70.0% of reviews — better |
| Number of ratings | 11K — better | 1.2K |
| Update frequency | Weekly — better | Every 3 weeks |
| Ads | No | No |
| In-app purchases | Yes | No — better |
| Monetization | Free with in-app purchases | Free with in-app purchases |
| Best chart rank | #147 — better | — |
| Devices | iPhone, iPod | iPhone, iPod |
| Requires iOS | 15.1 | 15.1 |
| Further details — not scored | ||
| Size | 143 MB | 60 MB |
| Age rating | 4+ | 4+ |
| Developer | Poppy AI, Inc. | Understood for All, Inc. |
Customer experience
Waffle
Understood
User reviews
Waffle
From 11K App Store ratingsWhat we love
- 🤗 Excellent for shared journaling with friends/family
- 🎨 Beautiful and intuitive user interface
- 🤝 Helps strengthen long-distance relationships
- 📝 Convenient way to record daily thoughts and memories
- 👨👩👧👦 Great for family/group journaling
Room to improve
- 💰 Overly expensive subscription model
- 🔒 Lack of privacy/control over shared journals
- 🐛 Frequent app crashes and bugs
- 🗓️ Inability to backdate journal entries
- 📢 Lack of notification/comment features for shared journals
Understood
From 1.2K App Store ratingsWhat we love
- 👍 Helpful for understanding ADHD and learning disabilities
- 👍 Provides useful parenting strategies
- 👍 Connects parents with experts and other families
- 👍 Informative and educational content
- 👍 Game-changing resource for parents
Room to improve
- 🔒 Privacy concerns with data collection
- 👎 Not user-friendly or intuitive interface
- 👎 Lacks customization options
- 👎 Doesn't cater to all ADHD types
- 👎 Overwhelming amount of text-based content
Bugs and requests
Waffle
Reported bugs
3 issues- App crashes when trying to open old journal entries
- Issues with uploading and viewing photos/videos
- Inability to create new journals or add collaborators
Requested features
5 requests- Add ability to comment on journal entries
- Implement a more flexible pricing structure (e.g., monthly option)
- Allow customization of journal covers and layouts
- Improve stability and fix reported bugs
- Add time zone support for shared journals
Understood
Reported bugs
2 issues- Login issues and app not loading properly
- Difficulties accessing and downloading resources
Requested features
4 requests- Add support for tracking multiple children
- Improve app aesthetics and interactivity
- Incorporate more visual and audio-based content
- Enhance community engagement and expert involvement
In-app purchases
Waffle
- Waffle Weekly$9.997 Days
- Waffle Monthly Plus$14.991 Month
- Waffle Monthly Plus$19.991 Month
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- Waffle Unlimited$39.991 Year
- 1 Plus Journal7 Days trial$39.991 Year
- Waffle Unlimited7 Days trial$39.991 Year
- Waffle Unlimited Plus7 Days trial$49.991 Year
- 1 Plus Journal7 Days trial$49.991 Year
- Waffle Unlimited7 Days trial$59.991 Year
- 1 Plus Journal7 Days trial$74.991 Year
- Waffle Unlimited$74.991 Year
- Waffle Unlimited7 Days trial$89.991 Year
- 2 Plus Journals7 Days trial$89.991 Year
- Unlimited Plus Journals7 Days trial$129.001 Year
- 2 Plus Journals7 Days trial$129.991 Year
- Unlimited Plus7 Days trial$199.991 Year
- Lifetime Unlimited$199.99
Understood
No in-app purchases









