Waffle vs Cupla
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
Waffle
This app facilitates shared journaling for couples, families, and friends to deepen connections. Users can share daily updates, photos, and videos, and answer prompts to get to know each other better. It offers a private space to document memories and strengthen relationships.
- Shared journaling for groups
- Photo and video sharing
- Daily prompts to foster connection
- Customizable journal covers
- Private and secure entries
- Relationship strengthening tool
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Waffle is the #1 shared journal app for staying connected and getting to know your partner, family, friends, or anyone you care about better. By journaling together on Waffle, you and your journal members will feel seen, heard, and loved. THE BEST SHARED JOURNAL APP Waffle lets you practice self-care together with your favorite people. Journaling consistently can be hard on your own, but it's easier and more fun together, like sharing a warm, fluffy waffle. Share photos and videos to tell them about your day, record memories, and capture the little things that might otherwise be forgotten—all in one journal. STAY UPDATED LIFE UPDATES "Documenting our married life together -- the highs, lows, and little things in between" - Amber "I love when I get notifications" - Karla No matter how far apart you are or how busy your day is, Waffle lets you take intentional moments to connect. Open the Waffle app at the end of the day, unwind, and share your story. If you thought about them during the day, let them know in your journal entry! WAFFLE TIME "When my friend says "Waffle time, people!" at the end of the day, my face lights up" - Lucy "Especially helped my girlfriend to recenter at the end of the day and see the many good parts of life that are easily drowned out." - Herman WAFFLE OF THE DAY QUESTIONS "Get to know each other better even though we've been married for 20 years" - Faith "It's a form of therapy. Brought me and my sister closer than ever." - Rita Waffle of the Day questions are designed to strengthen your relationships. By answering them each day, you and your journal members will get to know each other better. It helps you understand what's on their mind and lets them know what's on yours. Waffle makes sharing easy, with no pressure, in a relaxed and non-confrontational way. AESTHETIC JOURNAL COVERS "Allowed me and my mom to connect on a deeper level" - Cecilia "Allows me to vent in a constructive way" - Isabella Your everyday tool should be pretty and aesthetically pleasing. Choose the cover that lifts your spirits the most. Waffle can help you if you are: • A long-distance couple • A military family staying connected during deployment • Looking to make therapy sessions more effective by sharing your day-to-day events and feelings with your therapist • A mother and daughter communicating better in a non-confrontational way • Reuniting and staying connected with your childhood friends • Trying to stay off social media and focus on the relationships that matter most • Strengthening your faith through a prayer journal • Reconnecting after a long marriage • An engaged couple getting ready for married life • Offering emotional support to your best friend • Making parenting or co-parenting easier • Sharing your baby photos with context • Practicing gratitude in a group • Dealing with an eating disorder • Increasing sexual intimacy in your relationship • In a long-distance relationship, struggling with time differences • Looking to improve couple therapy • Looking to connect with your children A NEW FORM OF THERAPY "It's a therapy for us" - Mariah "Extra helpful for my therapy sessions" - Isabella "Honestly this app is helping us more than our marriage counseling did" - Holly We believe that shared journaling is a new form of therapy that can restore meaningful human connections—connections that are essential to our emotional health and well-being but are rapidly disappearing in our society. With Waffle Plus, you’ll be able to: • Add photos and videos to any entry • Record and attach voice memos • Unlock unlimited premium daily question decks • Choose from our entire collection of premium covers • Export your journal as a printable PDF Say hi at support@journal.com or visit wafflejournal.com. Terms: https://www.wafflejournal.com/terms Privacy policy: https://www.wafflejournal.com/privacy-policy
Cupla
This app helps couples organize their lives and strengthen their relationship by syncing calendars, managing shared tasks, and planning future activities. It aims to reduce stress and increase quality time spent together.
- Shared calendar syncing
- Shared to-do lists and tasks
- Wishlist creation and sharing
- Date night planning and reminders
- AI-powered date ideas
- Cross-platform compatibility
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• • • Cupla: The fastest way to a better relationship.• • • Because great relationships don’t just happen. They are planned together. Cupla is the relationship app for couples who want to stay in sync, reduce mental load, improve communication, and plan life together more easily. Cupla is the only app with university-backed research on its impact on relationships: • 75% of users say Cupla reduces stress and friction in their relationship. • 65% of users say Cupla helps them spend more quality time together. Created by a real couple, Cupla is the original planning app trusted by 500,000+ couples to stay connected. • • • A shared calendar built for couples.• • • Complete schedule visibility. See all of your calendars and work schedules together in one place and make plans that actually happen. Cupla syncs with Apple, Google, Outlook, work rosters, and shared family calendars, so you can stay connected across work, life, and everything in between. • View both schedules side by side • Create shared events in seconds • Add plans directly to your partner’s calendar • Choose what to share with flexible privacy controls More quality time, less mental load with To-dos and Lists made for real life • Keep up with the details of life together without constant back-and-forth. • Share chores, groceries, errands, and travel plans • Assign reminders to yourself or your partner • Keep track of the little things without nagging • Turn everyday admin into shared teamwork Wishlists made for two • Save and organise the things you want to do together. • Create wishlists for date ideas, gifts, travel, and future plans, all in one place. • Found something on Instagram or TikTok? Save and share it instantly so nothing gets lost. Key Dates and Quality Time features that enhance relationships • Keep track of all of life’s important moments, from anniversaries and birthdays to upcoming trips, with Key Dates and countdowns. • Set a goal for how often you want to go on date night and Cupla will send you helpful reminders to meet your goal. • Relive past dates with the beautiful Memories feed. • Widgets to keep your life together front and center. Why couples love Cupla “Cupla has changed everything. We finally plan dates around his crazy schedule, and we have chores organised so we’re contributing equally.” “Cupla helps us feel more like partners in everything.” “Finding time was tough. Cupla makes it fast and easy.” Everything couples need to plan life together: • Shared calendar for couples • Wishlists for date ideas, gifts, and travel • Shared to-dos, lists, and reminders • Anniversary and event planning • Cross-platform calendar syncing • Private sharing controls No more diary clashes, forgotten plans, or missed opportunities to connect. Join the 500,000+ couples already using Cupla. Download Cupla and start planning life together. View the university-backed research - https://cupla.app/blog/2025-impact-report/ Terms & Conditions - https://cupla.app/terms/ Privacy Policy - https://cupla.app/privacy-policy/
Screenshots
Verdict
Waffle and Cupla both sit at 4.6 stars, but that hides the real split: 73% of Cupla's written reviews are positive against 46% of Waffle's. Waffle's advantage is update cadence (every 4 days vs every 9 days) and ratings volume (11K vs 2.3K). On price, rating, ads and in-app purchases there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Waffle sells 17 in-app purchases, starting at $9.99 per 7 days and Cupla sells 10 in-app purchases, starting at $4.99 per month. Whichever you choose, the download price is not the number that matters.
On the App Store both sit at effectively the same score — 4.6 for Waffle against 4.7 for Cupla. Both are backed by a comparable volume of ratings — 11K and 2.3K respectively. Written reviews are what separate them: 46% of Waffle's written reviews are positive against 73% of Cupla's.
Waffle ships an update every 4 days, Cupla every 9 days. The most recent releases landed on October 22, 2026 and October 23, 2026 respectively.
| Parameter | Waffle | Cupla |
|---|---|---|
| Price | Free | Free |
| Rating | 4.6 (11K ratings) | 4.7 (2.3K ratings) — better |
| Positive reviews | 46.2% of reviews | 72.7% of reviews — better |
| Number of ratings | 11K — better | 2.3K |
| Update frequency | Every 4 days — better | Every 9 days |
| Ads | No | No |
| In-app purchases | Yes | Yes |
| Monetization | Free with in-app purchases | Free with in-app purchases |
| Best chart rank | #133 — better | #187 |
| Devices | iPhone, iPod — better | iPhone |
| Requires iOS | 15.1 — better | 16.0 |
| Further details — not scored | ||
| Size | 143 MB | 247 MB |
| Age rating | 4+ | 12+ |
| Developer | Poppy AI, Inc. | Cupla Limited |
Customer experience
Waffle
Cupla
User reviews
Waffle
From 11K App Store ratingsWhat we love
- 🤗 Excellent for shared journaling with friends/family
- 🎨 Beautiful and intuitive user interface
- 🤝 Helps strengthen long-distance relationships
- 📝 Convenient way to record daily thoughts and memories
- 👨👩👧👦 Great for family/group journaling
Room to improve
- 💰 Overly expensive subscription model
- 🔒 Lack of privacy/control over shared journals
- 🐛 Frequent app crashes and bugs
- 🗓️ Inability to backdate journal entries
- 📢 Lack of notification/comment features for shared journals
Cupla
From 2.3K App Store ratingsWhat we love
- 👍 Easy to use
- 🚀 Helpful for organizing schedules
- 💡 Great shared calendar features
- 👍 Useful for couples and busy lives
- 👍 Intuitive interface
Room to improve
- 🐛 Calendar sync issues
- 🐛 Buggy and glitchy at times
- 🔒 Paywall for full functionality
- 🐛 Inconsistent performance
- 🐛 Inability to delete old synced events
Bugs and requests
Waffle
Reported bugs
3 issues- App crashes when trying to open old journal entries
- Issues with uploading and viewing photos/videos
- Inability to create new journals or add collaborators
Requested features
5 requests- Add ability to comment on journal entries
- Implement a more flexible pricing structure (e.g., monthly option)
- Allow customization of journal covers and layouts
- Improve stability and fix reported bugs
- Add time zone support for shared journals
Cupla
Reported bugs
4 issues- Notifications not working as expected
- Calendar dates and events not displaying correctly
- Syncing issues between partner calendars
- App freezing or crashing
Requested features
5 requests- More customization options (colors, widgets, etc.)
- Ability to add more than 3 calendars (e.g. for kids)
- Improved calendar view and navigation
- Integration with other apps and calendars
- Chat or notes feature for events
In-app purchases
Waffle
- Waffle Weekly$9.997 Days
- Waffle Monthly Plus$14.991 Month
- Waffle Monthly Plus$19.991 Month
Show 13 moreShow fewer
- Waffle Unlimited$39.991 Year
- 1 Plus Journal7 Days trial$39.991 Year
- Waffle Unlimited7 Days trial$39.991 Year
- Waffle Unlimited Plus7 Days trial$49.991 Year
- 1 Plus Journal7 Days trial$49.991 Year
- Waffle Unlimited7 Days trial$59.991 Year
- 1 Plus Journal7 Days trial$74.991 Year
- Waffle Unlimited$74.991 Year
- Waffle Unlimited7 Days trial$89.991 Year
- 2 Plus Journals7 Days trial$89.991 Year
- Unlimited Plus Journals7 Days trial$129.001 Year
- 2 Plus Journals7 Days trial$129.991 Year
- Unlimited Plus7 Days trial$199.991 Year
- Lifetime Unlimited$199.99
Cupla
- Monthly14 Days trial2 variants$4.991 Month
- Monthly$4.991 Month
- Monthly14 Days trial2 variants$5.991 Month
Show 7 moreShow fewer
- Monthly$5.991 Month
- Monthly$7.991 Month
- Yearly14 Days trial2 variants$34.991 Year
- Cupla Plus14 Days trial$39.991 Year
- Yearly14 Days trial3 variants$44.991 Year
- Cupla Plus14 Days trial$44.991 Year
- Yearly14 Days trial$59.991 Year









