Ruby vs Cupertino Lens
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
Ruby
A beautifully designed news reader app offering a personalized home feed based on your chosen topics. Easily discover trending articles, bookmark content for later, and customize your reading experience with language and region settings. Enjoy ad-free content across multiple Apple devices.
- Personalized topic feeds
- Explore trending articles
- Bookmark articles for later
- Customizable region and language
- Ad-free reading experience
- iCloud syncing across devices
- Apple Watch app integration
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Ruby is a beautifully designed news app for iPhone, iPad, Mac, Apple Watch, and Apple Vision. It's built with a familiar design, so it's simple and easy to use and understand. Ruby works great with your devices, and supports iCloud syncing for a seamless experience across all of them. The app itself has a lot of distinct features, such as being able to choose the topic you want to view on your home feed. If you only want to view technology without the politics, you can. Only interested in sports? There's an option for that too. With the explore page, you can also keep up with the latest trends in your region, or make a quick search for whatever you're interested in. Ruby also offers bookmarks, so you can find an article and come back to it later. We also offer customization. You can easily change the country you're in, or the language you prefer to read. The built in news reader is easy to understand, and provides content from your favorite websites, but without the advertisements and other nonsense. Ruby also offers an Apple Watch app, where you can quickly view headlines on your wrist. The Apple Watch app has the same functionality as the iPhone app, so you can easily read headlines of a specific topic, and more. If you want to suggest features for Ruby, contact me on X (Twitter) @mbrkhrdt. I'm open to suggestions, and want to create the best user experience possible!
Cupertino Lens
Get personalized Apple news briefings, a customizable dashboard of tech headlines, and insightful independent essays. Tailor your news consumption with various briefing formats and reading preferences, available across iPhone, iPad, and Apple Watch.
- Personalized Apple briefings
- Customizable news dashboard
- Independent Apple essays
- Offline essay access
- Apple Watch integration
- English and Arabic support
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Cupertino Lens brings personal Apple briefings, a customizable news dashboard, and independent essays together in an app made for iPhone, iPad, and Apple Watch. LENS BRIEFING Turn the latest Apple coverage into a clear overview, with related stories grouped together and links to the original sources. Add stories to your next briefing and revisit earlier editions. Follow topics like Vision Pro or the App Store for a briefing of their own, or read several together. POWERED BY APPLE INTELLIGENCE Create personal briefings with Apple Intelligence on supported devices, using on-device models. Apple Intelligence must be enabled and its models available. Feature and language availability depend on your device and settings. An optional OpenRouter connection is available separately. YOUR BRIEFING, YOUR RHYTHM Read it as a top story, photo cards, or summaries, and switch right inside the briefing. Set your preferred briefing times, or use Smart Timing within the hours you choose. Shape how you catch up, from a quick scan to a closer look. THE WIRE, YOUR WAY Follow attributed headlines from Apple Newsroom and technology publications in one place. Choose your sources, reorder dashboard sections, and keep software releases and upcoming events in view. Swipe a story to save it or add it to your briefing, and follow breaking news in a Live Activity on the Lock Screen and in the Dynamic Island. ORIGINAL APPLE ESSAYS Read independent analysis by Sami Fathi on Apple's design, software, products, and strategy. Save essays for later, adjust your reading preferences, and return to your place. Eligible downloaded essays remain available offline. MADE FOR IPAD Enjoy native navigation, a spacious Wire dashboard, and more room to read. Add inline notes and handwritten annotations to original essays, with Apple Pencil support on iPad. ON APPLE WATCH Read your latest briefing from iPhone on your wrist, even offline, and browse the stories behind it. Check the latest stories, save them on your Watch, open them on iPhone, and add Lens Briefing to your watch face. ENGLISH AND ARABIC Use Cupertino Lens in English or Arabic, including widgets and the Apple Watch app. Arabic translation is available for selected reading content where supported. Translation and Apple Intelligence language availability may differ. No account is required to browse and read. Fresh content requires an internet connection. Optional features may require permissions, a supported device, or a connected service. Cupertino Lens is an independent publication by Sami Fathi and is not affiliated with Apple Inc.
Screenshots
Verdict
Ruby and Cupertino Lens both sit at 5.0 stars, but that hides the real split: 100% of Cupertino Lens's written reviews are positive against 50% of Ruby's. Cupertino Lens also leads on in-app purchases (none vs 9) and update cadence (every 4 days vs every 5 months). Ruby's advantage is ratings volume (4 vs 1) and device support (5 vs 3). On price, rating, ads and iOS requirement there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Ruby sells 9 in-app purchases, starting at $0.69 per 7 days. Cupertino Lens asks for nothing beyond the download.
On the App Store both sit at effectively the same score — 5.0 for Ruby against 5.0 for Cupertino Lens. Both are backed by a comparable volume of ratings — 4 and 1 respectively. Written reviews are what separate them: 50% of Ruby's written reviews are positive against 100% of Cupertino Lens's.
Ruby ships an update every 5 months, Cupertino Lens every 4 days. The most recent releases landed on October 29, 2026 and October 16, 2026 respectively.
| Parameter | Ruby | Cupertino Lens |
|---|---|---|
| Price | Free | Free |
| Rating | 5.0 (4 ratings) | 5.0 (1 ratings) |
| Positive reviews | 50.0% of reviews | 100.0% of reviews — better |
| Number of ratings | 4 — better | 1 |
| Update frequency | Every 5 months | Every 4 days — better |
| Ads | No | No |
| In-app purchases | Yes | No — better |
| Monetization | Free with in-app purchases | Free — better |
| Devices | iPhone, iPad, Mac, Apple Watch, Vision Pro — better | iPhone, iPad, Apple Watch |
| Requires iOS | 26.0 | 26.0 |
| Further details — not scored | ||
| Size | 8 MB | 49 MB |
| Age rating | 12+ | 4+ |
| Developer | MBRKHRDT LLC | Sami Fathi |
Customer experience
Ruby
Cupertino Lens
In-app purchases
Ruby
- Ruby Premium - Weekly7 Days trial$0.697 Days
- Ruby Premium - Monthly$0.991 Month
- Ruby Premium - Annual$5.991 Year
- Tip Jar - $0.99$0.99
- Tip Jar - $1.99$1.99
- Tip Jar - $2.99$2.99
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- Tip Jar - $4.99$4.99
- Tip Jar - $9.99$9.99
- Ruby Premium - Lifetime$17.99
Cupertino Lens
No in-app purchases









