SELA vs Choupette
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
SELA
Shop for modern, comfortable clothing for the whole family with easy delivery and payment options. Enjoy a loyalty program and try on items before buying. New collections are added weekly.
- Home and store delivery
- Try before you buy
- Loyalty program with points
- Weekly catalog updates
- Check in-store availability
- Easy multi-click ordering
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SELA — семейный модный бренд, создающий основу любого гардероба и дома Красивые и качественные вещи для повседневной жизни миллионов людей. Коллекции для женщин, мужчин, детей (0–14), девушек (17–24) и линия товаров для дома SELA HOME. • Обновление каталога каждую неделю • Возможность проверить наличие товара в магазинах сети • Удобные способы оплаты • Программа лояльности: накапливайте баллы и оплачивайте ими покупки • Возможность примерки перед покупкой • Быстрая доставка на дом, в магазины, постаматы или пункты самовывоза по всей России (бесплатно от 2 000₽)
Choupette
Shop for children's clothing from a Russian brand with thousands of stylish and casual outfits. Enjoy fast delivery and pickup across Russia, with over 100 stores worldwide. Discover award-winning designs for kids.
- Thousands of clothing models
- Nationwide delivery and pickup
- Award-winning brand
- Mobile shopping experience
- Over 100 global stores
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Официальное приложение Choupette - быстрый способ заказа детской одежды российского бренда Choupette. Доставка и самовывоз по всей России. Тысячи моделей нарядной и повседневной одежды для детей. Больше 100 магазинов во всех уголках мира. Choupette стал победителем в номинации «Бренд года» десятой юбилейной премии в сфере товаров, услуг и сервисов для детей «Золотой медвежонок - 2019». Скачай приложение, чтобы совершать покупки прямо в своём мобильном.
Screenshots
Verdict
The clearest difference is ratings volume: SELA at 298 against Choupette's 4. Choupette's advantage is review sentiment (33% vs 24%). On price, rating, update cadence and ads there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Neither carries in-app purchases, so what you see is what you pay.
On the App Store both sit at effectively the same score — 4.9 for SELA against 5.0 for Choupette. That said, the two scores are not equally well evidenced: SELA has 298 ratings behind it against 4, so its average is the more settled of the two. Written reviews are what separate them: 24% of SELA's written reviews are positive against 33% of Choupette's.
SELA ships an update every 4 weeks, Choupette every 3 weeks. The most recent releases landed on October 19, 2026 and October 15, 2026 respectively.
| Parameter | SELA | Choupette |
|---|---|---|
| Price | Free | Free |
| Rating | 4.9 (298 ratings) | 5.0 (4 ratings) — better |
| Positive reviews | 24.3% of reviews | 33.3% of reviews — better |
| Number of ratings | 298 — better | 4 |
| Update frequency | Every 4 weeks | Every 3 weeks — better |
| Ads | No | No |
| In-app purchases | No | No |
| Monetization | Free | Free |
| Devices | iPhone, iPod | iPhone, iPod |
| Requires iOS | 15.1 | 15.1 |
| Further details — not scored | ||
| Size | 21 MB | 59 MB |
| Age rating | 17+ | 4+ |
| Developer | Melon Fashion Group | SHUPET, OOO |
Customer experience
SELA
Choupette
In-app purchases
SELA
No in-app purchases
Choupette
No in-app purchases
