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Comparison

SELA vs Marmalato

Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.

Head to head
SELA — одежда для всей семьи
SELA
Free
🛍️ Shopping
★ 4.9460 ratingsView app →
Marmalato: аксессуары и обувь
Marmalato

Онлайн-шопинг с доставкой

Free
🛍️ Shopping
★ 4.816 ratingsView app →
About

SELA

Shop for modern, comfortable clothing for the whole family with easy delivery and payment options. Enjoy a loyalty program and try on items before buying. New collections are added weekly.

Highlights
  • Home and store delivery
  • Try before you buy
  • Loyalty program with points
  • Weekly catalog updates
  • Check in-store availability
  • Easy multi-click ordering
Features
Read full description

SELA — семейный модный бренд, создающий основу любого гардероба и дома Красивые и качественные вещи для повседневной жизни миллионов людей. Коллекции для женщин, мужчин, детей (0–14), девушек (17–24) и линия товаров для дома SELA HOME. • Обновление каталога каждую неделю • Возможность проверить наличие товара в магазинах сети • Удобные способы оплаты • Программа лояльности: накапливайте баллы и оплачивайте ими покупки • Возможность примерки перед покупкой • Быстрая доставка на дом, в магазины, постаматы или пункты самовывоза по всей России (бесплатно от 2 000₽)

About

Marmalato

Discover thousands of stylish accessories, including jewelry, sneakers, and bags, with weekly collection updates and exclusive sales. Reserve items online for in-store pickup, track discounts on favorites, and get style inspiration. Enjoy a streamlined shopping experience with easy ordering and delivery tracking.

Highlights
  • Thousands of stylish accessories
  • Weekly new collections
  • Exclusive sales up to 70% off
  • Reserve online, pick up in-store
  • Add items to favorites
  • Track discounts and sales
  • Style inspiration and trends
Features
Read full description

Marmalato – бренд, который всегда рядом. Тысячи стильных аксессуаров: бижутерии, кроссовок, кед и сумок в твоём телефоне. Мы обновляем коллекции каждую неделю, устраиваем горячие распродажи со скидками до 70%, о которых ты узнаешь первой из приложения. Да-да, тебе даже не нужно заходить на сайт – всё здесь, под рукой. А ещё в приложении можно: – резервировать понравившийся товар онлайн и забирать в магазине Marmalato по цене сайта (удобно и быстро); – добавлять вещи в избранное и следить за скидками; – смотреть актуальные тренды, подборки и вдохновляющие образы от стилистов Marmalato; – оформлять заказ в пару тапов, сохранять адреса и отслеживать доставку. Приложение Marmalato – это удобный шопинг-гид в твоем телефоне. Устанавливай и будь в курсе всех модных новинок!

Screenshots

SELA4 screens
Marmalato4 screens

Verdict

The call

SELA and Marmalato both sit at 4.9 stars, but that hides the real split: 67% of Marmalato's written reviews are positive against 24% of SELA's. SELA's advantage is ratings volume (460 vs 16). On price, rating, update cadence and ads there is nothing between them.

Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS

CostPrice · In-app purchases · Ads · Monetization

Both are free to download. Neither carries in-app purchases, so what you see is what you pay.

ReceptionRating · Positive reviews · Number of ratings

On the App Store both sit at effectively the same score — 4.9 for SELA against 4.8 for Marmalato. That said, the two scores are not equally well evidenced: SELA has 460 ratings behind it against 16, so its average is the more settled of the two. Written reviews are what separate them: 24% of SELA's written reviews are positive against 67% of Marmalato's.

UpkeepUpdate frequency

SELA ships an update every 4 weeks, Marmalato monthly. The most recent releases landed on October 27, 2026 and October 25, 2026 respectively.

Scorecard2 real differences · 8 level
SELA versus Marmalato: the parameters behind the verdict, then further details
ParameterSELAMarmalato
PriceFreeFree
Rating4.9 (460 ratings) — better4.8 (16 ratings)
Positive reviews24.3% of reviews66.7% of reviews — better
Number of ratings460 — better16
Update frequencyEvery 4 weeks — betterMonthly
AdsNoNo
In-app purchasesNoNo
MonetizationFreeFree
DevicesiPhone, iPodiPhone, iPad, iPod — better
Requires iOS15.1 — better15.6
Further details — not scored
Size21 MB92 MB
Age rating17+4+
DeveloperMelon Fashion GroupLUKSE

Customer experience

SELA

All ratings298 ratings
Positive96.6%
Neutral0.3%
Negative3.0%
Written reviews37 reviews
Positive24.3%
Neutral16.2%
Negative59.5%

Marmalato

All ratings13 ratings
Positive92.3%
Neutral0.0%
Negative7.7%
Written reviews9 reviews
Positive66.7%
Neutral11.1%
Negative22.2%

In-app purchases

None

SELA

No in-app purchases

None

Marmalato

No in-app purchases

Questions

Is SELA free?
SELA is free to download, with no in-app purchases.
Is Marmalato free?
Marmalato is free to download, with no in-app purchases.
Which has better reviews, SELA or Marmalato?
SELA is rated higher. SELA averages 4.9 out of 5 from 460 ratings, while Marmalato averages 4.8 from 16 ratings.
Do SELA or Marmalato have ads?
Neither SELA nor Marmalato shows ads.
Which is updated more often, SELA or Marmalato?
SELA ships an update every 4 weeks, and Marmalato monthly. Most recently, SELA was updated on October 27, 2026 and Marmalato on October 25, 2026.

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