SELA vs Косметика ARAVIA
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
SELA
Shop for modern, comfortable clothing for the whole family with easy delivery and payment options. Enjoy a loyalty program and try on items before buying. New collections are added weekly.
- Home and store delivery
- Try before you buy
- Loyalty program with points
- Weekly catalog updates
- Check in-store availability
- Easy multi-click ordering
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SELA — семейный модный бренд, создающий основу любого гардероба и дома Красивые и качественные вещи для повседневной жизни миллионов людей. Коллекции для женщин, мужчин, детей (0–14), девушек (17–24) и линия товаров для дома SELA HOME. • Обновление каталога каждую неделю • Возможность проверить наличие товара в магазинах сети • Удобные способы оплаты • Программа лояльности: накапливайте баллы и оплачивайте ими покупки • Возможность примерки перед покупкой • Быстрая доставка на дом, в магазины, постаматы или пункты самовывоза по всей России (бесплатно от 2 000₽)
Косметика ARAVIA
Discover a curated selection of skincare products designed to mimic professional cosmetic treatments. Enjoy exclusive discounts, a rewarding bonus program, and special offers available only through the mobile app.
- 20% off first order with promo code
- 25% off after registration
- Bonus program
- Promo codes for discounts
- Gifts with orders
- Special prices for beauty salons
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Сделайте первый заказ со скидкой 20%. Промокод ARAVIA_APP. Только для мобильного приложения. Выбрать ARAVIA – это как доверить уход за кожей косметологу. В приложении вас ждет выгодный бьюти-шопинг: скидка -25% после регистрации бонусная программа промокоды на скидку подарки в заказах специальные цены для салонов красоты
Screenshots
Verdict
SELA and Косметика ARAVIA both sit at 4.9 stars, but that hides the real split: 100% of Косметика ARAVIA's written reviews are positive against 24% of SELA's. SELA's advantage is ratings volume (298 vs 2). On price, rating, update cadence and ads there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Neither carries in-app purchases, so what you see is what you pay.
On the App Store both sit at effectively the same score — 4.9 for SELA against 5.0 for Косметика ARAVIA. That said, the two scores are not equally well evidenced: SELA has 298 ratings behind it against 2, so its average is the more settled of the two. Written reviews are what separate them: 24% of SELA's written reviews are positive against 100% of Косметика ARAVIA's.
SELA ships an update every 4 weeks, Косметика ARAVIA fortnightly. The most recent releases landed on October 19, 2026 and October 15, 2026 respectively.
| Parameter | SELA | Косметика ARAVIA |
|---|---|---|
| Price | Free | Free |
| Rating | 4.9 (298 ratings) | 5.0 (2 ratings) — better |
| Positive reviews | 24.3% of reviews | 100.0% of reviews — better |
| Number of ratings | 298 — better | 2 |
| Update frequency | Every 4 weeks | Fortnightly — better |
| Ads | No | No |
| In-app purchases | No | No |
| Monetization | Free | Free |
| Devices | iPhone, iPod | iPhone, iPod |
| Requires iOS | 15.1 | 15.0 — better |
| Further details — not scored | ||
| Size | 21 MB | 108 MB |
| Age rating | 17+ | 4+ |
| Developer | Melon Fashion Group | ARAVIYA, OOO |
Customer experience
SELA
Косметика ARAVIA
In-app purchases
SELA
No in-app purchases
Косметика ARAVIA
No in-app purchases
