Comparison

Merchant vs Incremental ELM Quest

Price, ratings, monetisation and update history for both games, side by side — with what reviewers say about each.

Head to head
About

Merchant

Embark on a fantasy adventure where you manage a guild, send heroes on quests, and craft valuable items. Trade with customers, gather resources, and collaborate with friends in this unique RPG experience.

Highlights
  • Guild management
  • Hero quests
  • Item crafting
  • Customer sales
  • Resource gathering
  • Online multiplayer
Features
Read full description

Blending together traditional RPG systems, management mechanics, and a fantasy overworld, Merchant Guilds aims to reimagine the traditional mobile RPG. Play with your friends in a Guild as you send heroes on quests, craft equipment from your winnings, sell items to customers, and send workers out to gather more materials. Including online multiplayer functionality and developed by a team that is focused on this game for the foreseeable future

About

Incremental ELM Quest

Embark on a challenging incremental RPG adventure where every battle and defeat fuels your progress. Upgrade your hero, build your town, and strategize to overcome hundreds of unique foes and powerful bosses. This game offers a rewarding experience for both short sessions and extended play.

Highlights
  • Incremental RPG gameplay
  • Hero upgrades and evolutions
  • Town building for progression
  • Boss battles with unique tactics
  • Permanent bonuses from defeats
  • Hundreds of unique enemies
Features
Read full description

ELM Quest is a cozy but challenging incremental RPG where every battle pushes your progress forward. Begin your quest, fight through encounters, and upgrade your hero to survive tougher foes. Every loss results in powerful permanent bonuses that strengthen future runs. Why players enjoy ELM Quest: - 4 starting heroes, each with a unique playstyle and several evolutions each. - Face powerful bosses with unique tactics. Can you beat them all? - Hundreds of unique foes. Study your foes carefully to overcome difficult fights. - Build up your town for lasting progression. - Every defeat matters, no matter how quick. Learn, adapt, and push farther each run. Whether you play in short sessions or long grinds, ELM Quest rewards strategy, persistence, and clever upgrades. Dev note: This game was made by an incremental game fan who got bored of waiting for another to come out. You will find no ads and the game was balanced around being a completely free experience. All perks/rewards obtainable for free through gameplay.

Screenshots

Merchant4 screens
Incremental ELM Quest4 screens

Verdict

The call

The clearest difference is ads: Incremental ELM Quest at none against Merchant's shown. Incremental ELM Quest also leads on monetization model (free vs free with in-app purchases) and update cadence (every 6 days vs every 2 weeks). Merchant's advantage is iOS requirement (15.0 vs 17.0). On price, rating, review sentiment and ratings volume there is nothing between them.

Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS

CostPrice · In-app purchases · Ads · Monetization

Both are free to download. Merchant sells 10 one-off in-app purchases and Incremental ELM Quest sells 3 one-off in-app purchases. Whichever you choose, the download price is not the number that matters.

ReceptionRating · Positive reviews · Number of ratings

On the App Store both sit at effectively the same score — 4.4 for Merchant against 4.4 for Incremental ELM Quest. Both are backed by a comparable volume of ratings — 53 and 22 respectively. Written reviews are what separate them: 50% of Merchant's written reviews are positive against 48% of Incremental ELM Quest's.

UpkeepUpdate frequency

Merchant ships an update every 2 weeks, Incremental ELM Quest every 6 days. The most recent releases landed on October 24, 2026 and October 21, 2026 respectively.

Scorecard4 real differences · 6 level
Merchant versus Incremental ELM Quest: the parameters behind the verdict, then further details
ParameterMerchantIncremental ELM Quest
PriceFreeFree
Rating4.4 (53 ratings) — better4.4 (22 ratings)
Positive reviews50.0% of reviews — better47.6% of reviews
Number of ratings53 — better22
Update frequencyEvery 2 weeksEvery 6 days — better
AdsYesNo — better
In-app purchasesYesYes
MonetizationFree with in-app purchasesFree — better
DevicesiPhone, iPad, iPod — betteriPhone, iPad
Requires iOS15.0 — better17.0
Further details — not scored
Size410 MB55 MB
Age rating12+9+
DeveloperRetora Game StudiosEric Marin

Customer experience

Merchant

All ratings52 ratings
Positive82.7%
Neutral1.9%
Negative15.4%
Written reviews16 reviews
Positive50.0%
Neutral18.8%
Negative31.3%

Incremental ELM Quest

All ratings22 ratings
Positive72.7%
Neutral13.6%
Negative13.6%
Written reviews21 reviews
Positive47.6%
Neutral28.6%
Negative23.8%

In-app purchases

10 purchases

Merchant

One-time10
  • Extra Daily Challenge$0.99
  • Extra Daily Challenge Upg #2$0.99
  • Hero Slots Unlock$1.99
Show 7 more
  • Additional Inventory Slots$1.99
  • Second Inventory Upgrade$1.99
  • Extra Crafting Slot$3.99
  • Extra Hero Loadouts$9.99
  • Ad Free Mode$9.99
  • Unlock All Upgrades$29.99
  • Unlock All Upgrades$34.99
3 purchases

Incremental ELM Quest

One-time3
  • Buy Dev a Coffee (+30 Renown)$0.99
  • Buy Dev Lunch (+200 Renown)$4.99
  • Fully Support Dev (+450 Renown)$9.99

Questions

Is Merchant free?
Merchant is free to download, with in-app purchases available.
Is Incremental ELM Quest free?
Incremental ELM Quest is free to download, with in-app purchases available.
Which has better reviews, Merchant or Incremental ELM Quest?
Merchant is rated higher. Merchant averages 4.4 out of 5 from 53 ratings, while Incremental ELM Quest averages 4.4 from 22 ratings.
Do Merchant or Incremental ELM Quest have ads?
Merchant shows ads; Incremental ELM Quest does not.
Which is updated more often, Merchant or Incremental ELM Quest?
Merchant ships an update every 2 weeks, and Incremental ELM Quest every 6 days. Most recently, Merchant was updated on October 24, 2026 and Incremental ELM Quest on October 21, 2026.

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