How We Feel vs Unfolding
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
How We Feel
This app helps users understand and manage their emotions with science-based strategies. It tracks sleep, exercise, and health trends to identify patterns and offers guided exercises for stress, anxiety, and relationship building. Share your feelings with trusted friends to strengthen connections.
- Emotion identification and tracking
- Sleep, exercise, and health trend monitoring
- Science-based emotional regulation strategies
- Guided video exercises (mindfulness, movement, cognitive)
- Real-time emotion sharing with trusted friends
- Pattern identification for emotional wellbeing
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How We Feel is a free app created by scientists, designers, engineers, and therapists to help people better understand their emotions and find strategies to help them navigate their emotions in the moment. Conceived in conjunction with Yale University's Center for Emotional Intelligence and based on the work of Dr Marc Brackett, How We Feel helps people find the right word to describe how they feel while tracking their sleep, exercise, and health trends using HealthKit in order to spot patterns over time. Founded as a science-based nonprofit, How We Feel is made possible by donations from people who are passionate about bringing mental wellbeing to the widest possible audience. Our data privacy terms are clear and easy-to-understand: all of your data is kept on your device unless you opt-in to send an anonymized version of your check-ins to be used in research to help more people. Whether you are downloading this app in order to build better relationships, make your emotions to work for you, not against you, improve how you handle stress and anxiety or simply to feel better, How We Feel will help you identify patterns through daily HealthKit tracking and find emotional regulation strategies that will work for you. The How We Feel friends feature allows you to share how you feel with the people you trust most in real time, strengthening your most important relationships. Filled with step-by-step video strategies you can do in as little as one minute on themes like "Change Your Thinking" to help you address negative thought patterns with cognitive strategies; "Move Your Body" to express and release emotions through movement strategies;"Be Mindful" to gain perspective and minimize the negative impact of misunderstood emotions with mindfulness strategies; "Reach Out" to build intimacy and trust, two important tools for emotional wellbeing, with social strategies.
Unfolding
This app offers daily reflections, guided breathwork, and journaling prompts designed for adoptees and their support networks. It aims to foster self-discovery and connection by providing tools for introspection and conversation.
- Daily reflection cards
- Guided breathwork exercises
- Journaling prompts with photo uploads
- Personalized 'My Story' journal
- Progress tracking for daily use
- Customizable daily reminders
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Unfolding Reflection. Identity. Connection. Built by adoptees, because we needed this. We know what it means to live with the complexity of being adopted. For adoptees, doctor’s visits, birthdays, holidays, and everything in between, come with layers of loss and gratitude, joy and anger, vulnerability and resilience. When we created this product, we sought to develop a practice for building a common language around the themes that arise for adoptees, in life's small and big moments and milestones. Unfolding is here to support adoptees in developing a more authentic relationship with themselves and to invite the people in their lives into that work, too. There's no script for what it means to be adopted or to parent an adoptee, and Unfolding doesn't offer one. Instead, we invite users to stay curious, open, look inward, deeply reflect, and connect. DAILY FLOW DAILY CARD A new message for reflection every day Prompts that speak to curiosity, grief, joy, and everything between New content added regularly Ability to customize daily reminders, if you choose to receive them Ability to share cards directly to social media accounts and via text message GROUND Breathwork exercises, because sometimes we forget to breathe Choose between several guided options UNFOLD Journaling prompts to record your reflections and thought patterns; saved in your ‘My Story’ page so you can revisit and personalize Personalize reflections by uploading photos that connect to your entry Use prompts and entries to ignite conversations with people in your life (friends, family, therapeutic professionals) COMMUNITY FLOW Five days with a guest from the adoptee community, in their own words A short video each day, paired with a card and a journaling prompt Every guest's introduction is free to watch, whether or not you subscribe Past flows stay available, so you can return to one whenever you want Optional notification when a new flow begins MY STORY View your daily flow, right where you left off Heart your favorites to revisit anytime Visit a running log of your reflections over time Personalize with photos from your life FOLLOW YOUR PROGRESS Watch for how many days of Unfolding you complete in a row For a day to count, open the app and read your daily card PRICING Enjoy your first 7 days free Subscribe monthly at $11.99 or annually at $69.99 Annual subscribers save over 50% Cancel anytime Start unfolding today. Terms of Use: https://www.unfolding-app.com/termsofuse Privacy Policy: https://www.unfolding-app.com/privacy
Screenshots
Verdict
The clearest difference is in-app purchases: How We Feel at none against Unfolding's 2. How We Feel also leads on ratings volume (30K vs 25) and chart position (#194 vs unranked). Unfolding's advantage is update cadence (weekly vs fortnightly) and review sentiment (100% vs 91%). On price, rating, ads and device support there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Unfolding sells 2 in-app purchases, starting at $11.99 per month. How We Feel asks for nothing beyond the download.
On the App Store both sit at effectively the same score — 4.9 for How We Feel against 5.0 for Unfolding. That said, the two scores are not equally well evidenced: How We Feel has 30K ratings behind it against 25, so its average is the more settled of the two. Written reviews are what separate them: 91% of How We Feel's written reviews are positive against 100% of Unfolding's.
How We Feel ships an update fortnightly, Unfolding weekly. The most recent releases landed on October 20, 2026 and October 11, 2026 respectively.
| Parameter | How We Feel | Unfolding |
|---|---|---|
| Price | Free | Free |
| Rating | 4.9 (30K ratings) | 5.0 (25 ratings) — better |
| Positive reviews | 91.1% of reviews | 100.0% of reviews — better |
| Number of ratings | 30K — better | 25 |
| Update frequency | Fortnightly | Weekly — better |
| Ads | No | No |
| In-app purchases | No — better | Yes |
| Monetization | Free — better | Freemium |
| Best chart rank | #194 — better | — |
| Devices | iPhone | iPhone, iPod — better |
| Requires iOS | 17.0 | 15.1 — better |
| Further details — not scored | ||
| Size | 235 MB | 116 MB |
| Age rating | 4+ | 17+ |
| Developer | The How We Feel Project, Inc. | Adoptee Identity Corp. |
Customer experience
How We Feel
Unfolding
Bugs and requests
How We Feel
Reported bugs
4 issues- App crashes when accessing the 'Tools' section
- Exercise and sleep data incorrectly applied to past entries
- Editing past entries leads to a blank screen
- Inconsistent behavior when adding friends
Requested features
6 requests- Add ability to log multiple emotions at once
- Implement a body map to identify physical sensations
- Allow users to customize emotion categories
- Provide an option to export data or sync across devices
- Add a widget for quick mood check-ins
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- Integrate with health/fitness tracking apps
Unfolding
Not enough reviews yet to summarise bugs or requests.
In-app purchases
How We Feel
No in-app purchases
Unfolding
- Monthly Membership7 Days trial$11.991 Month
- Annual Membership7 Days trial$69.991 Year









