Theory vs Covet.
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
Theory
Explore the latest fashion collections and shop exclusive styles from a renowned contemporary brand. Save desired items with a one-tap Wish List and receive timely updates on new arrivals and sales through push notifications.
- Discover collections
- Shop exclusive styles
- Save items to Wish List
- Check order status
- Find store locations
- Receive sale notifications
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Discover Theory's collections, shop exclusive styles, and receive early access to sales. Convenient: Easier than ever to browse, shop, check order status, find a store, and more. Personalized: Our new Wish List function allows you to save items in just one tap. In the Know: Push notifications allow you to stay up to date on new arrivals, sales and App exclusive products. In 1997 Theory revolutionized the contemporary fashion market with its concept of the urban uniform. Headquartered in New York City and a leader in Fast Retailing Group’s brand portfolio, the brand balances luxury with accessibility in collections that are known for their exceptional fits, innovative fabrics, and enduring styles.
Covet.
Create and share wishlists with friends and family. Discover what others want and find thoughtful gifts based on their tastes. Save products from various sources and organize them into public or private lists.
- Create social wishlists
- Discover friends' covets
- Get personalized gift ideas
- Save products from retailers
- Organize into public/private lists
- Visual search functionality
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Covet is a social wishlist and gifting app for saving products you love, organizing them into lists, discovering what friends are coveting, and finding gifts that match someone's real taste. Save products from retailer links, the iOS share sheet, visual search, or Ask Covet. Build public or private lists, browse profiles, and turn someone's taste into thoughtful gift ideas.
Screenshots
Verdict
The clearest difference is review sentiment: Covet. at 100% against Theory's 18%. Covet. also leads on ads (none vs shown) and update cadence (every 5 days vs every 2 months). Theory's advantage is ratings volume (912 vs 13) and iOS requirement (15.1 vs 17.0). On price, in-app purchases and device support there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Neither carries in-app purchases, so what you see is what you pay.
Covet. holds the better App Store score, 5.0 against 4.6. That said, the two scores are not equally well evidenced: Theory has 912 ratings behind it against 13, so its average is the more settled of the two. Written reviews point the same way: 18% of Theory's written reviews are positive against 100% of Covet.'s.
Theory ships an update every 2 months, Covet. every 5 days. The most recent releases landed on October 14, 2026 and October 3, 2026 respectively.
| Parameter | Theory | Covet. |
|---|---|---|
| Price | Free | Free |
| Rating | 4.6 (912 ratings) | 5.0 (13 ratings) — better |
| Positive reviews | 17.7% of reviews | 100.0% of reviews — better |
| Number of ratings | 912 — better | 13 |
| Update frequency | Every 2 months | Every 5 days — better |
| Ads | Yes | No — better |
| In-app purchases | No | No |
| Monetization | Free with in-app purchases | Free — better |
| Devices | iPhone, iPod — better | iPhone |
| Requires iOS | 15.1 — better | 17.0 |
| Further details — not scored | ||
| Size | 33 MB | 24 MB |
| Age rating | 4+ | 17+ |
| Developer | Theory LLC | Jennifer Mantz |
Customer experience
Theory
Covet.
Bugs and requests
Theory
Reported bugs
4 issues- Cart items disappearing or unable to remove
- Inability to complete purchases due to app issues
- Inconsistent behavior when navigating between screens
- Compatibility problems with newer devices and OS versions
Requested features
5 requests- Improve account management and sync across devices
- Enhance search and filtering capabilities
- Optimize performance and reduce loading times
- Provide a more seamless and reliable checkout process
- Offer more personalization and customization options
Covet.
Not enough reviews yet to summarise bugs or requests.
In-app purchases
Theory
No in-app purchases
Covet.
No in-app purchases
