Theory vs BLEUSALT
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
Theory
Explore the latest fashion collections and shop exclusive styles from a renowned contemporary brand. Save desired items with a one-tap Wish List and receive timely updates on new arrivals and sales through push notifications.
- Discover collections
- Shop exclusive styles
- Save items to Wish List
- Check order status
- Find store locations
- Receive sale notifications
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Discover Theory's collections, shop exclusive styles, and receive early access to sales. Convenient: Easier than ever to browse, shop, check order status, find a store, and more. Personalized: Our new Wish List function allows you to save items in just one tap. In the Know: Push notifications allow you to stay up to date on new arrivals, sales and App exclusive products. In 1997 Theory revolutionized the contemporary fashion market with its concept of the urban uniform. Headquartered in New York City and a leader in Fast Retailing Group’s brand portfolio, the brand balances luxury with accessibility in collections that are known for their exceptional fits, innovative fabrics, and enduring styles.
BLEUSALT
Discover a seasonless collection of elevated, sustainable basics made in the USA. Enjoy luxurious, classic pieces crafted from the softest fibers for your everyday wardrobe. Claim a free scarf on your first order and unlock exclusive app discounts.
- Seasonless elevated basics
- Sustainably made in the USA
- Luxurious, softest fibers
- Exclusive app discounts
- Free scarf on first order
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Unlock 10% OFF on all orders - Exclusively on the BLEUSALT app. BLEUSALT is a seasonless line of elevated basics made sustainably 100% in the USA from the softest fibers on earth. We took the comfort of athleisure & the softest fibers on Earth to create a collection of luxurious, classic pieces for your everyday wardrobe. Download our app to start shopping!
Screenshots
Verdict
The clearest difference is review sentiment: BLEUSALT at 70% against Theory's 18%. BLEUSALT also leads on ads (none vs shown) and rating (4.8 vs 4.6). Theory's advantage is iOS requirement (15.1 vs 18.0). On price, update cadence, in-app purchases and monetization model there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Neither carries in-app purchases, so what you see is what you pay.
BLEUSALT holds the better App Store score, 4.8 against 4.6. Both are backed by a comparable volume of ratings — 912 and 3.4K respectively. Written reviews point the same way: 18% of Theory's written reviews are positive against 70% of BLEUSALT's.
Theory ships an update every 2 months, BLEUSALT monthly. Both last shipped on October 14, 2026.
| Parameter | Theory | BLEUSALT |
|---|---|---|
| Price | Free | Free |
| Rating | 4.6 (912 ratings) | 4.8 (3.4K ratings) — better |
| Positive reviews | 17.7% of reviews | 70.1% of reviews — better |
| Number of ratings | 912 | 3.4K — better |
| Update frequency | Every 2 months | Monthly — better |
| Ads | Yes | No — better |
| In-app purchases | No | No |
| Monetization | Free with in-app purchases | Free with in-app purchases |
| Devices | iPhone, iPod — better | iPhone |
| Requires iOS | 15.1 — better | 18.0 |
| Further details — not scored | ||
| Size | 33 MB | 63 MB |
| Age rating | 4+ | 4+ |
| Developer | Theory LLC | Bleusalt, LLC |
Customer experience
Theory
BLEUSALT
User reviews
Theory
From 912 App Store ratingsWhat we love
- 🚀 Fast and easy to navigate
- 👍 Intuitive and user-friendly
- 💡 Useful features like wishlist and in-app discounts
Room to improve
- 🐛 Frequent crashes and glitches
- ⏱️ Slow loading times and performance issues
- 🔍 Inconsistent search and filtering functionality
- 🔑 Difficulty signing in and account management
- 💰 Promo codes and discounts not working as expected
BLEUSALT
From 3.4K App Store ratingsWhat we love
- 👍 Great fit and feel
- 👍 Luxurious quality
- 👍 Versatile and buildable wardrobe
- 👍 Soft and comfortable fabric
- 👍 Elegant and classic style
Room to improve
- 🐛 Difficult to navigate website and app
- 🐛 Inconsistent pricing and discounts
- 🐛 Unreliable customer service and rewards program
- 🐛 Buggy app with missing features
- 🐛 Deceptive return policies and sale items
Bugs and requests
Theory
Reported bugs
4 issues- Cart items disappearing or unable to remove
- Inability to complete purchases due to app issues
- Inconsistent behavior when navigating between screens
- Compatibility problems with newer devices and OS versions
Requested features
5 requests- Improve account management and sync across devices
- Enhance search and filtering capabilities
- Optimize performance and reduce loading times
- Provide a more seamless and reliable checkout process
- Offer more personalization and customization options
BLEUSALT
Reported bugs
4 issues- Checkout total not matching displayed prices
- Inability to use rewards and discounts as advertised
- App crashing and freezing issues
- Inconsistent sizing and product information
Requested features
4 requests- Size charts and filters for better shopping experience
- Seamless integration between website and app
- Clearer explanation of rewards and discounts
- Improved customer service and communication
In-app purchases
Theory
No in-app purchases
BLEUSALT
No in-app purchases
