Theory vs TOTEME
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
Theory
Explore the latest fashion collections and shop exclusive styles from a renowned contemporary brand. Save desired items with a one-tap Wish List and receive timely updates on new arrivals and sales through push notifications.
- Discover collections
- Shop exclusive styles
- Save items to Wish List
- Check order status
- Find store locations
- Receive sale notifications
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Discover Theory's collections, shop exclusive styles, and receive early access to sales. Convenient: Easier than ever to browse, shop, check order status, find a store, and more. Personalized: Our new Wish List function allows you to save items in just one tap. In the Know: Push notifications allow you to stay up to date on new arrivals, sales and App exclusive products. In 1997 Theory revolutionized the contemporary fashion market with its concept of the urban uniform. Headquartered in New York City and a leader in Fast Retailing Group’s brand portfolio, the brand balances luxury with accessibility in collections that are known for their exceptional fits, innovative fabrics, and enduring styles.
TOTEME
This app provides members with exclusive access to a loyalty service and a portfolio of "off-menu" services. It acts as a digital concierge, allowing users to view services registered in their name.
- Loyalty service access
- Exclusive features
- Off-menu services portfolio
- View registered services
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A TOTEME concierge in your pocket. Access ℅ TOTEME, the loyalty service housed in the TOTEME app. As a member you can access exclusive features and a portfolio of "off-menu" services. Download the app to see what services are registered in your name.
Screenshots
Verdict
The clearest difference is review sentiment: TOTEME at 100% against Theory's 18%. TOTEME also leads on ads (none vs shown) and rating (4.9 vs 4.6). Theory's advantage is ratings volume (912 vs 213) and iOS requirement (15.1 vs 17.0). On price, in-app purchases, monetization model and device support there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Neither carries in-app purchases, so what you see is what you pay.
TOTEME holds the better App Store score, 4.9 against 4.6. Both are backed by a comparable volume of ratings — 912 and 213 respectively. Written reviews point the same way: 18% of Theory's written reviews are positive against 100% of TOTEME's.
Theory ships an update every 2 months, TOTEME every 3 weeks. Both last shipped on October 22, 2026.
| Parameter | Theory | TOTEME |
|---|---|---|
| Price | Free | Free |
| Rating | 4.6 (912 ratings) | 4.9 (213 ratings) — better |
| Positive reviews | 17.7% of reviews | 100.0% of reviews — better |
| Number of ratings | 912 — better | 213 |
| Update frequency | Every 2 months | Every 3 weeks — better |
| Ads | Yes | No — better |
| In-app purchases | No | No |
| Monetization | Free with in-app purchases | Free with in-app purchases |
| Devices | iPhone, iPod — better | iPhone |
| Requires iOS | 15.1 — better | 17.0 |
| Further details — not scored | ||
| Size | 33 MB | 217 MB |
| Age rating | 4+ | 4+ |
| Developer | Theory LLC | Toteme AB |
Customer experience
Theory
TOTEME
Bugs and requests
Theory
Reported bugs
4 issues- Cart items disappearing or unable to remove
- Inability to complete purchases due to app issues
- Inconsistent behavior when navigating between screens
- Compatibility problems with newer devices and OS versions
Requested features
5 requests- Improve account management and sync across devices
- Enhance search and filtering capabilities
- Optimize performance and reduce loading times
- Provide a more seamless and reliable checkout process
- Offer more personalization and customization options
TOTEME
Not enough reviews yet to summarise bugs or requests.
In-app purchases
Theory
No in-app purchases
TOTEME
No in-app purchases
