Theory vs Keepsake

Discover Theory's collections, shop exclusive styles, and receive early access to sales. Convenient: Easier than ever to browse, shop, check order status, find a store, and more. Personalized: Our new Wish List function allows you to save items in just one tap. In the Know: Push notifications allow you to stay up to date on new arrivals, sales and App exclusive products. In 1997 Theory revolutionized the contemporary fashion market with its concept of the urban uniform. Headquartered in New York City and a leader in Fast Retailing Group’s brand portfolio, the brand balances luxury with accessibility in collections that are known for their exceptional fits, innovative fabrics, and enduring styles.

Keepsake is a personal gifting assistant that helps you keep track of the people, occasions, and gift ideas that matter most. Add the important people in your life, save their birthdays and special occasions, and get personalized gift recommendations when it is time to show up. Keepsake helps you discover thoughtful products, experiences, local ideas, and meaningful gestures based on what you know about each person. With Keepsake, you can: - Track birthdays, anniversaries, holidays, and custom occasions - Save gift ideas by person and occasion - Get personalized recommendations before important dates - Explore product, experience, and local gift ideas - Pass on ideas that do not fit so future recommendations get better - Keep reminders and saved ideas organized in one place Keepsake is built for thoughtful gifting, fewer last-minute scrambles, and better moments with the people you care about.