Willow® vs Veba Baby
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
Willow®
Manage your Willow breast pump, track milk output, and access expert advice for pumping and postpartum care. Features include personalized pump control, session history, and AI-powered support.
- Control Willow pumps remotely
- Track milk output and session history
- Manage digital milk stash (SmartStash)
- Access expert articles and videos
- AI-powered women's health chat
- Book expert consultations
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More than a pump app. A support system. Control your pumps with a tap from your phone or your wrist, track your session history, and view your pumping trends and metrics. Scan and manage Willow SmartStash Bags in your fridge and freezer. Plus, get access to expert guidance from educational content, live services, and our specialized, AI-powered chat—a virtual support system designed to support you across pumping, feeding, and postpartum care. Who can use the Willow app? This app is compatible with all connected pumps, including Willow Go, Sync, 360, and 3.0. Willow Wave users can manually add manual pump sessions to their session history. And anyone wanting to manage their milk stash can keep track in our SmartStash inventory tracker. All of the pumping, feeding, maternal healthcare, parenting and baby development resources in the app are free for anyone to use! Operate your pumps with a tap. Start and stop your session, switch between modes (Go and Sync), adjust suction levels, and view your pumping duration, all from your phone or smart watch. Set up your own Pumping Preferences, including suction levels and custom timer settings, and set reminders so every session works just the way you like. Get the only app that lets you control your session from your Apple Watch. NEW! You can now control your Go pumps, in addition to Willow 360 and 3.0. Track your sessions. Understand your output. Follow your milk output, session durations, add manual pump sessions and more for a complete picture of your pumping history. Spot trends, optimize your routine, and pump with confidence. With SmartStash, you can quickly and easily scan Willow Milk Bags into your digital stash to manage your inventory in the app. Get your questions answered. Access a comprehensive library of expert-backed articles and videos on all things pumping, feeding, and postpartum care, from establishing supply and building schedules to combo-feeding and more. The Willow app also includes our conversational AI, specially dedicated to women’s health, designed by moms for moms. With both expert resources and AI-powered support, you always have trusted guidance at your fingertips. Book expert sessions for personalized guidance. Connect with lactation consultants, pelvic floor therapists, mental health professionals, Willow sizing experts, and more. Because we know it takes a village. Visit onewillow.com to learn more about the app and explore accessories, content, and more.
Veba Baby
Monitor your baby's milk in real-time with this app, which connects to a smart bottle device. Receive alerts for expiring milk or unsafe temperatures, track feeding history, and locate bottles. Provides peace of mind for parents.
- Real-time milk status monitoring
- Expiration and temperature alerts
- Feeding history tracking
- Bottle location feature
- Connects to Veba Baby Bottle Monitor Device
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The Veba Baby App connects to a Veba Baby Bottle Monitor Device, it is a proactive milk monitoring system for breast milk and formula that allows you to know the status of all bottles in real time. The app will alert you when a bottle is expiring or has been exposed to unsafe temperatures. You can view your child's feeding history, number of ounces fed, and locate misplaced bottles. Veba gives parents the peace of mind that their baby’s milk is always fresh. Terms Of Use - https://www.apple.com/legal/internet-services/itunes/dev/stdeula/ Disclaimer: The milk monitor device, Veba, is not a medical device. Veba is a connected product designed and intended to continuously learn from the data it collects to help you understand and monitor your baby’s milk or formula in a baby’s bottle. It is not intended to diagnose, treat or cure any disease or other condition. False positive or false negative readings about your baby’s milk or formula are a potential risk of Veba. Medical decisions should never be made using Veba’s data. Veba should not substitute for the care and oversight of consultation with medical professionals. Are you a fan of Veba? Please leave a review in the AppStore!
Screenshots
Verdict
The clearest difference is review sentiment: Veba Baby at 100% against Willow®'s 13%. Veba Baby also leads on ads (none vs shown) and iOS requirement (13.4 vs 15.6). Willow®'s advantage is in-app purchases (none vs 1) and ratings volume (2.8K vs 5). On price, update cadence, monetization model and device support there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Veba Baby sells 1 in-app purchase, starting at $99.99 per year. Willow® asks for nothing beyond the download.
Willow® holds the better App Store score, 4.5 against 4.2. That said, the two scores are not equally well evidenced: Willow® has 2.8K ratings behind it against 5, so its average is the more settled of the two. Written reviews complicate that: 13% of Willow®'s written reviews are positive against 100% of Veba Baby's, so the app with the better star average is not the one people write more warmly about.
Willow® ships an update monthly, Veba Baby every 2 months. The most recent releases landed on October 27, 2026 and October 24, 2026 respectively.
| Parameter | Willow® | Veba Baby |
|---|---|---|
| Price | Free | Free |
| Rating | 4.5 (2.8K ratings) — better | 4.2 (5 ratings) |
| Positive reviews | 13.5% of reviews | 100.0% of reviews — better |
| Number of ratings | 2.8K — better | 5 |
| Update frequency | Monthly — better | Every 2 months |
| Ads | Yes | No — better |
| In-app purchases | No — better | Yes |
| Monetization | Free with in-app purchases | Free with in-app purchases |
| Devices | iPhone, iPod, Apple Watch — better | iPhone, iPod |
| Requires iOS | 15.6 | 13.4 — better |
| Further details — not scored | ||
| Size | 103 MB | 76 MB |
| Age rating | 12+ | 4+ |
| Developer | Willow Innovations, Inc. | Veba Baby Corp |
Customer experience
Willow®
Veba Baby
Bugs and requests
Willow®
Reported bugs
3 issues- App frequently disconnects from pumps
- Timer and session data not always accurate
- Pumps sometimes stop working mid-session
Requested features
3 requests- Add ability to log pumping volume and history
- Allow customization of pump timer
- Improve app responsiveness and reliability
Veba Baby
Not enough reviews yet to summarise bugs or requests.
In-app purchases
Willow®
No in-app purchases
Veba Baby
- Veba Plus Tier 1$99.991 Year
Questions
Is Willow® free?
Is Veba Baby free?
Which has better reviews, Willow® or Veba Baby?
Do Willow® or Veba Baby have ads?
Which is updated more often, Willow® or Veba Baby?
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