Comparison

Willow® vs BobiHealth

Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.

Head to head
About

Willow®

Manage your Willow breast pump, track milk output, and access expert advice for pumping and postpartum care. Features include personalized pump control, session history, and AI-powered support.

Highlights
  • Control Willow pumps remotely
  • Track milk output and session history
  • Manage digital milk stash (SmartStash)
  • Access expert articles and videos
  • AI-powered women's health chat
  • Book expert consultations
Features
Read full description

More than a pump app. A support system. Control your pumps with a tap from your phone or your wrist, track your session history, and view your pumping trends and metrics. Scan and manage Willow SmartStash Bags in your fridge and freezer. Plus, get access to expert guidance from educational content, live services, and our specialized, AI-powered chat—a virtual support system designed to support you across pumping, feeding, and postpartum care. Who can use the Willow app? This app is compatible with all connected pumps, including Willow Go, Sync, 360, and 3.0. Willow Wave users can manually add manual pump sessions to their session history. And anyone wanting to manage their milk stash can keep track in our SmartStash inventory tracker. All of the pumping, feeding, maternal healthcare, parenting and baby development resources in the app are free for anyone to use! Operate your pumps with a tap. Start and stop your session, switch between modes (Go and Sync), adjust suction levels, and view your pumping duration, all from your phone or smart watch. Set up your own Pumping Preferences, including suction levels and custom timer settings, and set reminders so every session works just the way you like. Get the only app that lets you control your session from your Apple Watch. NEW! You can now control your Go pumps, in addition to Willow 360 and 3.0. Track your sessions. Understand your output. Follow your milk output, session durations, add manual pump sessions and more for a complete picture of your pumping history. Spot trends, optimize your routine, and pump with confidence. With SmartStash, you can quickly and easily scan Willow Milk Bags into your digital stash to manage your inventory in the app. Get your questions answered. Access a comprehensive library of expert-backed articles and videos on all things pumping, feeding, and postpartum care, from establishing supply and building schedules to combo-feeding and more. The Willow app also includes our conversational AI, specially dedicated to women’s health, designed by moms for moms. With both expert resources and AI-powered support, you always have trusted guidance at your fingertips. Book expert sessions for personalized guidance. Connect with lactation consultants, pelvic floor therapists, mental health professionals, Willow sizing experts, and more. Because we know it takes a village. Visit onewillow.com to learn more about the app and explore accessories, content, and more.

About

BobiHealth

This app helps manage pregnancy by tracking vital health data, offering personalized recommendations, and providing access to an AI assistant trained on medical research. It allows users to share health trends with providers and loved ones, aiming to improve maternal and infant health outcomes.

Highlights
  • Vital sign tracking (temperature, pulse, BP, etc.)
  • Mood and hydration logging
  • Pregnancy AI assistant
  • Health trend sharing with providers
  • Medication reminders
  • Weight and nutrition tracking
  • Stress management tools
Features
Read full description

BobiHealth, or Bobi for short, is a must have pregnancy app must have and for those who might suffer from pregnancy risk or pregnancy anxiety. It easily connects to smart phones and wearables to track important health data and help users feel better about their pregnancy. The app lets users easily connect to wearables, smartphones and blood pressure cuffs to easily track your vital signs, temperature, mood, hydration, and more to provide personalized recommendations and peace of mind. Bobi also provides access to your very own Pregnancy AI, ask it any question, log any concern... the AI bot, is private and has been trained in the latest research and heath data from around the world as well as our medical team of experts. Have an office visit coming up? Share your health trends with your healthcare provider to give them recent information to save them time. Also, share your updates with family or friends to keep them informed. The app aims to improve maternal and infant health outcomes by providing timely insights and support to those in need. Bobi is not a substitute for medical advice but a helpful tool to keep you informed and safe during pregnancy. Activity and Fitness This app allows users to log and monitor vital health metrics— temperature, pulse, daily hydration, blood pressure, breathing rate, kicks, steps, —for daily wellness tracking. Nutrition and Weight Management Allows users to manually log and monitor their body weight across dates, supporting weight tracking and wellness awareness. Stress Management, Relaxation, Mental Acuity Includes features for symptom logging and guiding users toward wellness insights like stress-normalization, calm visualization, and mental well-being suggestions Medication and Treatment Management Enables users to manually set up medication reminders and track adherence to their treatment schedules. Reproductive and Sexual Health Designed for pregnant users, the app supports prenatal and postpartum health monitoring, including maternal vital tracking and well-being insights throughout pregnancy. Diseases and Conditions Management Enables pregnant users to track vital signs pertinent to managing common prenatal conditions like hypertension or gestational diabetes. Clinical Decision Support Delivers algorithmic guidance—such as “all normal,” “consult your provider,” or “seek medical attention”—based on entered symptoms and vital sign data. Medication and Treatment Management Supports manual scheduling of medication reminders to help users adhere to prenatal supplements or treatment plans. Terms of Service: https://www.bobihealth.com/terms-of-service

Screenshots

Willow®4 screens
BobiHealth4 screens

Verdict

The call

The clearest difference is review sentiment: BobiHealth at 100% against Willow®'s 13%. BobiHealth also leads on rating (5.0 vs 4.5). Willow®'s advantage is in-app purchases (none vs 2) and ratings volume (2.8K vs 17). On price, update cadence, ads and monetization model there is nothing between them.

Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS

CostPrice · In-app purchases · Ads · Monetization

Both are free to download. BobiHealth sells 2 in-app purchases, starting at $2.99 per month. Willow® asks for nothing beyond the download.

ReceptionRating · Positive reviews · Number of ratings

BobiHealth holds the better App Store score, 5.0 against 4.5. That said, the two scores are not equally well evidenced: Willow® has 2.8K ratings behind it against 17, so its average is the more settled of the two. Written reviews point the same way: 13% of Willow®'s written reviews are positive against 100% of BobiHealth's.

UpkeepUpdate frequency

Willow® ships an update monthly, BobiHealth every 3 weeks. Both last shipped on November 3, 2026.

Scorecard5 real differences · 5 level
Willow® versus BobiHealth: the parameters behind the verdict, then further details
ParameterWillow®BobiHealth
PriceFreeFree
Rating4.5 (2.8K ratings)5.0 (17 ratings) — better
Positive reviews13.5% of reviews100.0% of reviews — better
Number of ratings2.8K — better17
Update frequencyMonthlyEvery 3 weeks — better
AdsYesYes
In-app purchasesNo — betterYes
MonetizationFree with in-app purchasesFree with in-app purchases
DevicesiPhone, iPod, Apple Watch — betteriPhone
Requires iOS15.6 — better16.0
Further details — not scored
Size103 MB103 MB
Age rating12+17+
DeveloperWillow Innovations, Inc.Bobi, Inc.

Customer experience

Willow®

All ratings2,756 ratings
Positive85.8%
Neutral4.7%
Negative9.4%
Written reviews289 reviews
Positive13.5%
Neutral15.6%
Negative70.9%

BobiHealth

All ratings17 ratings
Positive100.0%
Neutral0.0%
Negative0.0%
Written reviews5 reviews
Positive100.0%
Neutral0.0%
Negative0.0%

Bugs and requests

Willow®

Reported bugs

3 issues
  • App frequently disconnects from pumps
  • Timer and session data not always accurate
  • Pumps sometimes stop working mid-session

Requested features

3 requests
  • Add ability to log pumping volume and history
  • Allow customization of pump timer
  • Improve app responsiveness and reliability

BobiHealth

Not enough reviews yet to summarise bugs or requests.

In-app purchases

None

Willow®

No in-app purchases

2 purchases

BobiHealth

Subscriptions2
  • Monthly All Access Pass7 Days trial$2.991 Month
  • Yearly All Access Plan$29.991 Year

Questions

Is Willow® free?
Willow® is free to download, with no in-app purchases.
Is BobiHealth free?
BobiHealth is free to download, with in-app purchases available.
Which has better reviews, Willow® or BobiHealth?
BobiHealth is rated higher. Willow® averages 4.5 out of 5 from 2.8K ratings, while BobiHealth averages 5.0 from 17 ratings.
Do Willow® or BobiHealth have ads?
Both Willow® and BobiHealth show ads.
Which is updated more often, Willow® or BobiHealth?
Willow® ships an update monthly, and BobiHealth every 3 weeks. Most recently, Willow® was updated on November 3, 2026 and BobiHealth on November 3, 2026.

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