Willow® vs SDC Capture
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
Willow®
Manage your Willow breast pump, track milk output, and access expert advice for pumping and postpartum care. Features include personalized pump control, session history, and AI-powered support.
- Control Willow pumps remotely
- Track milk output and session history
- Manage digital milk stash (SmartStash)
- Access expert articles and videos
- AI-powered women's health chat
- Book expert consultations
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More than a pump app. A support system. Control your pumps with a tap from your phone or your wrist, track your session history, and view your pumping trends and metrics. Scan and manage Willow SmartStash Bags in your fridge and freezer. Plus, get access to expert guidance from educational content, live services, and our specialized, AI-powered chat—a virtual support system designed to support you across pumping, feeding, and postpartum care. Who can use the Willow app? This app is compatible with all connected pumps, including Willow Go, Sync, 360, and 3.0. Willow Wave users can manually add manual pump sessions to their session history. And anyone wanting to manage their milk stash can keep track in our SmartStash inventory tracker. All of the pumping, feeding, maternal healthcare, parenting and baby development resources in the app are free for anyone to use! Operate your pumps with a tap. Start and stop your session, switch between modes (Go and Sync), adjust suction levels, and view your pumping duration, all from your phone or smart watch. Set up your own Pumping Preferences, including suction levels and custom timer settings, and set reminders so every session works just the way you like. Get the only app that lets you control your session from your Apple Watch. NEW! You can now control your Go pumps, in addition to Willow 360 and 3.0. Track your sessions. Understand your output. Follow your milk output, session durations, add manual pump sessions and more for a complete picture of your pumping history. Spot trends, optimize your routine, and pump with confidence. With SmartStash, you can quickly and easily scan Willow Milk Bags into your digital stash to manage your inventory in the app. Get your questions answered. Access a comprehensive library of expert-backed articles and videos on all things pumping, feeding, and postpartum care, from establishing supply and building schedules to combo-feeding and more. The Willow app also includes our conversational AI, specially dedicated to women’s health, designed by moms for moms. With both expert resources and AI-powered support, you always have trusted guidance at your fingertips. Book expert sessions for personalized guidance. Connect with lactation consultants, pelvic floor therapists, mental health professionals, Willow sizing experts, and more. Because we know it takes a village. Visit onewillow.com to learn more about the app and explore accessories, content, and more.
SDC Capture
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Introducing our innovative Electronic Patient Reported Outcomes and Clinical Outcome Assessment (eCOA) app designed to empower patients and enhance clinical research outcomes. Our eCOA app, compatible with iOS, serves as a comprehensive tool for patients, clinicians, and home care aides to actively participate in managing their health journeys and contribute valuable data to clinical research initiatives. At the core of our eCOA app is a user-friendly interface that simplifies the process and accuracy of collecting subjective and objective patient data. Patients can easily input relevant trial information, such as changes in symptoms and adherence to treatment regimens. The intuitive design ensures that individuals with varying levels of technical proficiency can navigate the app effortlessly, promoting widespread adoption and sustained engagement. Complementing the ease-of-use design is the timely compliance reminders and data transfers for visibility and risk mitigation. One of the key advantages of our eCOA app is its ability to facilitate seamless communication between patients and their trial care teams. This real-time exchange of information fosters a collaborative and less burdened approach to healthcare management, ultimately leading to improved treatment outcomes and patient satisfaction. Furthermore, our eCOA app prioritises data accuracy and privacy compliance to safeguard patient information. Robust security measures are implemented to protect sensitive data, ensuring confidentiality and regulatory compliance. Patients can trust that their health information is handled with the utmost care and confidentiality, instilling confidence in the app's reliability and trustworthiness.
Screenshots
Verdict
The clearest difference is ads: SDC Capture at none against Willow®'s shown. On price, update cadence, in-app purchases and device support there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Neither carries in-app purchases, so what you see is what you pay.
Both ship on a similar rhythm, roughly monthly. The most recent releases landed on October 15, 2026 and September 16, 2026 respectively.
| Parameter | Willow® | SDC Capture |
|---|---|---|
| Price | Free | Free |
| Rating | 4.5 (2.7K ratings) — better | — |
| Positive reviews | 13.5% of reviews | — |
| Number of ratings | 2.7K — better | — |
| Update frequency | Monthly | Monthly |
| Ads | Yes | No — better |
| In-app purchases | No | No |
| Monetization | Free with in-app purchases | — |
| Devices | iPhone, iPod, Apple Watch | iPhone, iPad, iPod |
| Requires iOS | 15.6 | 15.0 — better |
| Further details — not scored | ||
| Size | 102 MB | 34 MB |
| Age rating | 12+ | 4+ |
| Developer | Willow Innovations, Inc. | Statistics & Data Corporation |
Bugs and requests
Willow®
Reported bugs
3 issues- App frequently disconnects from pumps
- Timer and session data not always accurate
- Pumps sometimes stop working mid-session
Requested features
3 requests- Add ability to log pumping volume and history
- Allow customization of pump timer
- Improve app responsiveness and reliability
SDC Capture
Not enough reviews yet to summarise bugs or requests.
In-app purchases
Willow®
No in-app purchases
SDC Capture
No in-app purchases








