Willow® vs Vitality Crew
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
Willow®
Manage your Willow breast pump, track milk output, and access expert advice for pumping and postpartum care. Features include personalized pump control, session history, and AI-powered support.
- Control Willow pumps remotely
- Track milk output and session history
- Manage digital milk stash (SmartStash)
- Access expert articles and videos
- AI-powered women's health chat
- Book expert consultations
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More than a pump app. A support system. Control your pumps with a tap from your phone or your wrist, track your session history, and view your pumping trends and metrics. Scan and manage Willow SmartStash Bags in your fridge and freezer. Plus, get access to expert guidance from educational content, live services, and our specialized, AI-powered chat—a virtual support system designed to support you across pumping, feeding, and postpartum care. Who can use the Willow app? This app is compatible with all connected pumps, including Willow Go, Sync, 360, and 3.0. Willow Wave users can manually add manual pump sessions to their session history. And anyone wanting to manage their milk stash can keep track in our SmartStash inventory tracker. All of the pumping, feeding, maternal healthcare, parenting and baby development resources in the app are free for anyone to use! Operate your pumps with a tap. Start and stop your session, switch between modes (Go and Sync), adjust suction levels, and view your pumping duration, all from your phone or smart watch. Set up your own Pumping Preferences, including suction levels and custom timer settings, and set reminders so every session works just the way you like. Get the only app that lets you control your session from your Apple Watch. NEW! You can now control your Go pumps, in addition to Willow 360 and 3.0. Track your sessions. Understand your output. Follow your milk output, session durations, add manual pump sessions and more for a complete picture of your pumping history. Spot trends, optimize your routine, and pump with confidence. With SmartStash, you can quickly and easily scan Willow Milk Bags into your digital stash to manage your inventory in the app. Get your questions answered. Access a comprehensive library of expert-backed articles and videos on all things pumping, feeding, and postpartum care, from establishing supply and building schedules to combo-feeding and more. The Willow app also includes our conversational AI, specially dedicated to women’s health, designed by moms for moms. With both expert resources and AI-powered support, you always have trusted guidance at your fingertips. Book expert sessions for personalized guidance. Connect with lactation consultants, pelvic floor therapists, mental health professionals, Willow sizing experts, and more. Because we know it takes a village. Visit onewillow.com to learn more about the app and explore accessories, content, and more.
Vitality Crew
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Vitality Crew gives enrolled coaching clients and their coaching teams one secure workspace on iPhone and iPad. Clients can: • See today’s priorities, assigned plans, and weekly progress • Log workouts, nutrition, habits, and reflections • Complete weekly check-ins and share progress photos • Message a coach with text, photos, documents, and voice messages • Join authorized group coaching chats or learning communities • Manage notifications, account security, and permanent account deletion Trainers can: • Review assigned clients and check-in queues • Coordinate plans, notes, schedules, and messages • Follow up on clients who need attention Admins can: • Manage clients, coaches, programs, check-ins, communications, safety reports, and operational settings according to their permissions Access automatically reflects each account’s role, active assignments, and program type, including Personal Training, Group Coaching, and Disciplined & Devoted. Face ID or device passcode can protect the saved session, push notifications open the right task, and camera, photo, and microphone access is used only when the member chooses to attach or record content. An existing Vitality Crew account is required.
Screenshots
Verdict
The clearest difference is ads: Vitality Crew at none against Willow®'s shown. Vitality Crew also leads on update cadence (every 3 days vs monthly). On price, in-app purchases, device support and iOS requirement there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Neither carries in-app purchases, so what you see is what you pay.
Willow® ships an update monthly, Vitality Crew every 3 days. The most recent releases landed on October 24, 2026 and October 13, 2026 respectively.
| Parameter | Willow® | Vitality Crew |
|---|---|---|
| Price | Free | Free |
| Rating | 4.5 (2.8K ratings) — better | — |
| Positive reviews | 13.5% of reviews | — |
| Number of ratings | 2.8K — better | — |
| Update frequency | Monthly | Every 3 days — better |
| Ads | Yes | No — better |
| In-app purchases | No | No |
| Monetization | Free with in-app purchases | — |
| Devices | iPhone, iPod, Apple Watch | iPhone, iPad, iPod |
| Requires iOS | 15.6 | 15.0 — better |
| Further details — not scored | ||
| Size | 103 MB | 7 MB |
| Age rating | 12+ | 4+ |
| Developer | Willow Innovations, Inc. | Clement Heck |
Bugs and requests
Willow®
Reported bugs
3 issues- App frequently disconnects from pumps
- Timer and session data not always accurate
- Pumps sometimes stop working mid-session
Requested features
3 requests- Add ability to log pumping volume and history
- Allow customization of pump timer
- Improve app responsiveness and reliability
Vitality Crew
Not enough reviews yet to summarise bugs or requests.
In-app purchases
Willow®
No in-app purchases
Vitality Crew
No in-app purchases









