Comparison

MyCoach vs Ethos GO

Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.

Head to head
About

MyCoach

This app provides personalized fitness guidance and support, offering custom workout programs, educational videos, and healthy recipes. It aims to remove physical and mental barriers to fitness, fostering self-acceptance and sustainable results through honest coaching and a supportive community.

Highlights
  • Personalized workout programs
  • Exercise explanations
  • Fitness challenges
  • Educational coaching videos
  • Nutritious recipes
  • Progress tracking
Features
Read full description

Welcome to MyCoach. So many people feel constantly inadequate and trapped. In their minds. In their lives. In their own bodies. And the fitness industry loves to tell people to push themselves. To ‘crush it’ and ‘beast it’. To ‘smash goals’ and become ‘warriors’. To ‘transform’. But at MyCoach, we’re here to get cut through this toxic BS. GET YOUR FIRST 7 DAYS FREE on the PT Pro membership! Join the family and see what all the hype is about! We don’t want to turn people into ‘warriors’ or ‘transform’ them into someone different. Instead, we inspire and challenge people to be 100% them by removing the mental and physical barriers built up by so many others in the fitness industry. Select from beginner to advanced programs, that suit YOUR goals Every single exercise is explained, so never worry about not knowing what you need to do, you have your PT in Your Pocket, right there with you. Challenges- You will have access to the UK’s most incredible fitness challenges, where your coached will support you throughout the 12 weeks and help you smash your goals. You can upload progress images, custom metrics and add your weight, to see progress (however you choose to measure it) throughout the challenges. Educate yourself with the Learn section, our educational coaching videos. Level up your knowledge and create sustainable results. We don’t hold back anything about who we are - we’re never afraid to be vulnerable, always totally authentic. We don’t hold back when it comes to pushing ourselves - always learning, always striving. And we don’t hold back when it comes to our members’ fitness - honest feedback, straight-talking approach, challenging goals. When someone trains with MyCoach, they don’t just get expert fitness knowledge and effective workouts. They get personal training that feels, well, personal. A supportive community. Open, honest coaching. And trainers that really care. Recipes- All recipes available on MyCoach have been meticulously crafted by our team of expert creators and coaches - Lucy, Ben, and Meg. Each member of our team holds the qualification of Level 3 Personal Trainer. This ensures that every recipe is developed with professional knowledge and expertise, providing you with nutritious and effective meal options to support your fitness and health goals. MyCoach. PT in your pocket. For more information please see out terms and conditions and privacy policy: MyCoach School terms and conditions - https://www.mycoachschool.com/terms-of-service-use/ MyCoach school privacy policy - https://www.mycoachschool.com/privacy-policy/ In agreeing with the terms and conditions, you agree to have your subscription automatically renewed monthly (at the price depending on your location) unless cancelled at least 24 hours before the current period ends. Subscription purchase will be applied to your iTunes account at the end of the trial period (free trial) You can mange your subscriptions at at time, and turn off auto-renewal in your account settings after purchase. Any unused portion of a free trial will be forfeited if you purchase a subscription. The MyCoach Calorie Calculator has been developed using the industry standard Harris Benedict Formula, this creates a calorie target for you based on your personal physiology and activity level, if you want to read more about the methodology used to calculate the TDEE (Total Daily Energy Expenditure) that is shown by the calculator you can do that here: https://www.ncbi.nlm.nih.gov/pmc/ articles/PMC1091498/ HealthKit is used to acquire health data such as step count and daily calories burned.

About

Ethos GO

Access expert-led fitness programs, workout guides, and community connections from anywhere. Build strength, endurance, and mindfulness with tools to track your progress and maintain your wellness journey.

Highlights
  • Structured progressive training programs
  • Exercise demonstration videos
  • Extensive health and wellness video library
  • Diverse workout styles (HIIT, Pilates, yoga)
  • Nutrition and lifestyle guidance
  • Integrated fitness progress tracking
  • Syncs with Health app
Features
Read full description

Ethos GO is your portable access to Ethos Athletic Club’s energy and elevated standard of fitness. From your home to the gym to the open air, Ethos GO ensures you never have to pause your progress. It’s your favorite coach, accountability partner and wellness hub – all in one. Expect expert-led programming, engaging workouts and a seamless connection to the Ethos community. Whether you're building strength, balance, endurance or mindfulness, Ethos GO delivers the tools to keep you moving forward. Wherever you are, your fitness journey stays on track. Key Features - Structured Programming: Utilize progressive training to build strength, endurance and mobility. - Movement How-Tos: Master foundational exercises with key demonstrations. - Video Library: Access a growing collection of original health and wellness resources. - Train with a Coach: From HIIT to Pilates, yoga and breathwork, find the movement that fits your day. - Nutrition & Lifestyle: Fuel your body, optimize recovery and build sustainable habits. - Fitness Tracking: Keep tabs on your progress and celebrate every milestone. Sync with Health app to update your metrics instantly. Download today to take Ethos with you, beyond walls. Privacy Policy: https://ethosathleticclub.com/privacy-policy/

Screenshots

MyCoach4 screens
Ethos GO4 screens

Verdict

The call

The clearest difference is rating: Ethos GO at 5.0 against MyCoach's 4.1. Ethos GO also leads on in-app purchases (none vs 2) and review sentiment (100% vs 73%). MyCoach's advantage is update cadence (every 10 days vs every 3 weeks). On price, ratings volume, ads and device support there is nothing between them.

Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS

CostPrice · In-app purchases · Ads · Monetization

Both are free to download. MyCoach sells 2 in-app purchases, starting at $16.99 per month. Ethos GO asks for nothing beyond the download.

ReceptionRating · Positive reviews · Number of ratings

Ethos GO holds the better App Store score, 5.0 against 4.1. Both are backed by a comparable volume of ratings — 29 and 11 respectively. Written reviews point the same way: 73% of MyCoach's written reviews are positive against 100% of Ethos GO's.

UpkeepUpdate frequency

MyCoach ships an update every 10 days, Ethos GO every 3 weeks. The most recent releases landed on June 9, 2026 and September 14, 2026 respectively.

Scorecard5 real differences · 5 level
MyCoach versus Ethos GO: the parameters behind the verdict, then further details
ParameterMyCoachEthos GO
PriceFreeFree
Rating4.1 (29 ratings)5.0 (11 ratings) — better
Positive reviews72.8% of reviews100.0% of reviews — better
Number of ratings29 — better11
Update frequencyEvery 10 days — betterEvery 3 weeks
AdsNoNo
In-app purchasesYesNo — better
MonetizationFree with in-app purchasesFree — better
DevicesiPhone, iPodiPhone, iPad, iPod — better
Requires iOS13.413.0 — better
Further details — not scored
Size112 MB403 MB
Age rating17+4+
DeveloperMyCoach School LTDEthos Athletic Club LLC

Customer experience

MyCoach

All ratings29 ratings
Positive75.9%
Neutral6.9%
Negative17.2%
Written reviews81 reviews
Positive72.8%
Neutral4.9%
Negative22.2%

Ethos GO

All ratings11 ratings
Positive100.0%
Neutral0.0%
Negative0.0%
Written reviews1 reviews
Positive100.0%
Neutral0.0%
Negative0.0%

In-app purchases

2 purchases

MyCoach

Subscriptions2
  • Monthly Premium Subscription$16.991 Month
  • Monthly VIP subscription7 Days trial$44.991 Month
None

Ethos GO

No in-app purchases

Questions

Is MyCoach free?
MyCoach is free to download, with in-app purchases available.
Is Ethos GO free?
Ethos GO is free to download, with no in-app purchases.
Which has better reviews, MyCoach or Ethos GO?
Ethos GO is rated higher. MyCoach averages 4.1 out of 5 from 29 ratings, while Ethos GO averages 5.0 from 11 ratings.
Do MyCoach or Ethos GO have ads?
Neither MyCoach nor Ethos GO shows ads.
Which is updated more often, MyCoach or Ethos GO?
MyCoach ships an update every 10 days, and Ethos GO every 3 weeks. Most recently, MyCoach was updated on June 9, 2026 and Ethos GO on September 14, 2026.

Other comparisons