Wella vs IDA Beauty UK
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
Wella
Discover hair and nail inspiration and education from top brands. Shop 24/7 with features like barcode scanning for reorders and a digital shade chart. Unlock exclusive perks with a Wellastore account.
- Inspiration from top hair and nail brands
- Digital shade chart
- Live chat support
- Barcode scanning for reorders
- 24/7 shopping
- Fast, free shipping on orders over $50
Read full descriptionHide full description
Introducing the Wella App, your one-stop-shop for all things hair and nails! Get inspired and educated by your favorite brands like Wella Professionals, OPI, Sebastian Professional, Nioxin, Wella ColorCharm, Clairol Professional, ghd and Briogeo. It's like having a hair and nail guru in your pocket! Chat live, check out the digital shade chart, and dive into a treasure trove of content. This app is packed with hair and nail wisdom and salon secrets that'll make you the ultimate style maven. Create a Wellastore account and unlock some seriously cool perks: - Shop 24/7 Fast, Free Shipping on orders over $50 - Scan barcodes for instant reorders - Get ready to rock the hair and nail game like a pro! The Wella App has got your back (and your hair and nails).
IDA Beauty UK
Discover a wide selection of Brazilian beauty, health, and wellness products. This e-commerce platform offers over 2,000 imported perfumes, makeup, skincare, and haircare items from top national brands. Enjoy worldwide delivery for your favorite Brazilian cosmetics.
- Extensive range of Brazilian beauty products
- Imported perfumes and makeup
- Skincare, haircare, and toiletries
- Kits from top national brands
- Worldwide delivery
- Focus on customer well-being
Read full descriptionHide full description
IDA Beauty is an E-Commerce of multiple beauty, health and wellness brands. The company has been in the business of reselling Brazilian cosmetics, perfumes and toiletries abroad for 14 years. There are more than 2 thousand items among perfumes imported from Brazil, makeup from the most famous bloggers, facial and body care lines, hair care, toiletries, and kits selected among the best national brands. Currently we have 2 branches, one in the UK and another in the United States of America! We are always looking to establish our bond with the Brazilian product lovers, keeping our commitment to always offer the best products and prices with a focus on the well being and respect to our customers. The company also has a content base to privilege the professionals of our team with constant learning for personal and professional improvement of each one. We offer a variety of high quality Brazilian products to customers all over the world. We have a wide selection of beauty products, including make-up, skin care products, hair and body care products and way more!! The shop strives to provide the best Brazilian products, carefully selecting each item to ensure they meet the highest quality standards. In addition, we offer worldwide delivery, allowing customers to buy their favourite products from anywhere in the world!
Screenshots
Verdict
The clearest difference is review sentiment: IDA Beauty UK at 83% against Wella's 24%. IDA Beauty UK also leads on rating (4.8 vs 2.9). Wella's advantage is ads (none vs shown) and update cadence (fortnightly vs every 4 months). On price, ratings volume, in-app purchases and monetization model there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Neither carries in-app purchases, so what you see is what you pay.
IDA Beauty UK holds the better App Store score, 4.8 against 2.9. Both are backed by a comparable volume of ratings — 50 and 31 respectively. Written reviews point the same way: 24% of Wella's written reviews are positive against 83% of IDA Beauty UK's.
Wella ships an update fortnightly, IDA Beauty UK every 4 months. The most recent releases landed on November 7, 2026 and November 3, 2026 respectively.
| Parameter | Wella | IDA Beauty UK |
|---|---|---|
| Price | Free | Free |
| Rating | 2.9 (50 ratings) | 4.8 (31 ratings) — better |
| Positive reviews | 23.7% of reviews | 83.3% of reviews — better |
| Number of ratings | 50 — better | 31 |
| Update frequency | Fortnightly — better | Every 4 months |
| Ads | No — better | Yes |
| In-app purchases | No | No |
| Monetization | Free | Free |
| Devices | iPhone, iPad, iPod — better | iPhone, iPod |
| Requires iOS | 15.1 | 15.0 — better |
| Further details — not scored | ||
| Size | 84 MB | 65 MB |
| Age rating | 4+ | 4+ |
| Developer | Wella Company | IDA Beauty LTD |
Customer experience
Wella
IDA Beauty UK
Bugs and requests
Wella
Reported bugs
25 issues- App requires constant updates
- Search bar produces unhelpful results
- Shades are not in order
- App lags and is slow
- Multiple quantities of items added
Show 20 moreShow fewer
- Shades never load
- Cannot log in
- Password not recognized
- App clears or adds items for no reason
- Sale codes have issues
- Cannot load images
- Shade charts take too long to load or don't load
- Cannot add anything to the cart
- App freezes
- Screen is very small
- App is laggy and crashes
- Cannot see what number tints are in the basket
- App redirects to different apps
- Old education apps defunct
- No certificates transferred
- Help chat unstaffed
- Pictures in shade chart not loading
- Swatches are low quality
- App is stuck in a sign-in loop
- Old app shade charts inaccessible due to pop-up
Requested features
24 requests- Allow general consumers to use shade chart
- Improve search result relevance
- Order shades correctly
- Save payment method
- Include product usage information
Show 19 moreShow fewer
- Clarify promotions
- Fix shade loading issues
- Improve cart functionality
- Allow adding products to cart
- Make app easier to use
- Fix login and password issues
- Ensure all shades are available
- Allow general consumers to create accounts
- Fix app clearing/adding items issue
- Display color number in basket
- Ensure new shades appear
- Restore old education features
- Transfer certificates
- Staff help chat
- Fix picture loading
- Improve swatch quality and display
- Add student option
- Make app fill screen
- Fix sign-in loop
IDA Beauty UK
Not enough reviews yet to summarise bugs or requests.
In-app purchases
Wella
No in-app purchases
IDA Beauty UK
No in-app purchases
