Free

Details

  • Released
  • Updated
  • January 20, 2023
  • September 7, 2026

Features

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About

Discover hair and nail inspiration and education from top brands. Access a digital shade chart, live chat, and exclusive content. Shop 24/7 with fast, free shipping on qualifying orders and easily reorder products.

Brand inspiration and education
Digital shade chart
Live chat support
Salon secrets and content
24/7 shopping
Fast, free shipping
Barcode scanning for reorders
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What's New in Wella

2.1.9

September 7, 2026

We've made some tweaks and improvements under the hood in this version to make your experience better!

User reviews

Still poor

Despite regular updates the app is still basic and has poor functionality

Constant Updates

Why does this app need to be updated every single time I open it? They have to fix something on the backend that doesn’t require going to the App Store and updating the app every single time you open it. Whether it’s a couple of days later or a week later, it always requires an update. It’s super annoying.
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Easier to order on website

This app is so frustrating. The search bar produces unhelpful results. Finding shades is annoying as a lot of them are not in order. Does not save payment method for easier checkout. Most products don’t have any information on how to use. Promotions are confusing. Constantly needs updating and never has any improvements.
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Terrible

Terrible app, every time I try to order it lags, it’s so slow and I end up with multiple quantities of items! what should be quick and easy takes forever.

The shades never show up

The old app tells me download new app for better experience.. but ‘‘tis horrible with the new app .. i can never everrrr get the shades to even load and have to google ? Why is the new app so bad ?

Developer apps

FAQ

What does the Wella App do?

The Wella App provides inspiration and education for hair and nail care from leading brands. It offers features like a digital shade chart, live chat, and a wealth of content, including salon secrets. Users can also shop for products directly through the app.

What are the key features of the Wella App?

Key features include getting inspired by top brands, accessing educational content, using a digital shade chart, chatting live with support, and shopping 24/7. The app also offers fast, free shipping on orders over $50 and barcode scanning for easy reordering.

Is the Wella App free to use?

Yes, the Wella App is free to download and use. While the app itself is free, users can make purchases within the Wellastore for hair and nail products. There are no ads or subscription fees mentioned for accessing the app's core features.

Who is the Wella App for?

This app is designed for anyone interested in hair and nail styling, care, and product discovery. It caters to individuals looking for inspiration, educational resources, and a convenient way to shop for beauty products from popular brands.

How can I reorder products using the Wella App?

The Wella App allows for easy reordering of products. You can scan the barcodes of your existing products directly within the app, which will then allow you to quickly add them to your cart for repurchase.