Wella vs MAXYMOVA
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
Wella
Discover hair and nail inspiration and education from top brands. Shop 24/7 with features like barcode scanning for reorders and a digital shade chart. Unlock exclusive perks with a Wellastore account.
- Inspiration from top hair and nail brands
- Digital shade chart
- Live chat support
- Barcode scanning for reorders
- 24/7 shopping
- Fast, free shipping on orders over $50
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Introducing the Wella App, your one-stop-shop for all things hair and nails! Get inspired and educated by your favorite brands like Wella Professionals, OPI, Sebastian Professional, Nioxin, Wella ColorCharm, Clairol Professional, ghd and Briogeo. It's like having a hair and nail guru in your pocket! Chat live, check out the digital shade chart, and dive into a treasure trove of content. This app is packed with hair and nail wisdom and salon secrets that'll make you the ultimate style maven. Create a Wellastore account and unlock some seriously cool perks: - Shop 24/7 Fast, Free Shipping on orders over $50 - Scan barcodes for instant reorders - Get ready to rock the hair and nail game like a pro! The Wella App has got your back (and your hair and nails).
MAXYMOVA
Discover premium Italian beauty products for lash and brow treatments. Shop high-quality accessories, tools, and exclusive offers with fast, secure checkout and expert advice.
- Shop premium Italian beauty products
- Exclusive app-only offers
- Fast and secure checkout
- Expert beauty tips and tutorials
- Personalized product recommendations
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Discover premium beauty products by Maxymova, the ultimate e-commerce destination for professionals and enthusiasts alike. Specializing in high-quality Italian products for lash lamination, brow tinting, and brow lamination, our app offers a curated selection of luxurious accessories and tools designed to elevate your beauty routine. With MAXYMOVA, you can: • Shop Premium Products: Explore a wide range of Italian-made beauty products, from lash lamination kits to brow tinting solutions and exclusive accessories. • Exclusive Offers: Enjoy special promotions and discounts available only to our app users. • Fast & Secure Checkout: Experience seamless shopping with our fast and secure checkout process, supporting multiple payment methods. • Expert Advice: Access professional tips and tutorials to help you achieve the best results with our products. • Personalized Experience: Get product recommendations tailored to your needs and preferences
Screenshots
Verdict
The clearest difference is rating: MAXYMOVA at 5.0 against Wella's 2.9. Wella's advantage is update cadence (fortnightly vs every 2 months) and ratings volume (50 vs 3). On price, ads, in-app purchases and monetization model there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Neither carries in-app purchases, so what you see is what you pay.
MAXYMOVA holds the better App Store score, 5.0 against 2.9. That said, the two scores are not equally well evidenced: Wella has 50 ratings behind it against 3, so its average is the more settled of the two.
Wella ships an update fortnightly, MAXYMOVA every 2 months. The most recent releases landed on November 7, 2026 and November 4, 2026 respectively.
| Parameter | Wella | MAXYMOVA |
|---|---|---|
| Price | Free | Free |
| Rating | 2.9 (50 ratings) | 5.0 (3 ratings) — better |
| Positive reviews | 23.7% of reviews | — |
| Number of ratings | 50 — better | 3 |
| Update frequency | Fortnightly — better | Every 2 months |
| Ads | No | No |
| In-app purchases | No | No |
| Monetization | Free | Free |
| Devices | iPhone, iPad, iPod | iPhone, iPad, iPod |
| Requires iOS | 15.1 | 15.0 — better |
| Further details — not scored | ||
| Size | 84 MB | 124 MB |
| Age rating | 4+ | 17+ |
| Developer | Wella Company | Cedcommerce LLC |
Customer experience
Wella
MAXYMOVA
Bugs and requests
Wella
Reported bugs
25 issues- App requires constant updates
- Search bar produces unhelpful results
- Shades are not in order
- App lags and is slow
- Multiple quantities of items added
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- Shades never load
- Cannot log in
- Password not recognized
- App clears or adds items for no reason
- Sale codes have issues
- Cannot load images
- Shade charts take too long to load or don't load
- Cannot add anything to the cart
- App freezes
- Screen is very small
- App is laggy and crashes
- Cannot see what number tints are in the basket
- App redirects to different apps
- Old education apps defunct
- No certificates transferred
- Help chat unstaffed
- Pictures in shade chart not loading
- Swatches are low quality
- App is stuck in a sign-in loop
- Old app shade charts inaccessible due to pop-up
Requested features
24 requests- Allow general consumers to use shade chart
- Improve search result relevance
- Order shades correctly
- Save payment method
- Include product usage information
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- Clarify promotions
- Fix shade loading issues
- Improve cart functionality
- Allow adding products to cart
- Make app easier to use
- Fix login and password issues
- Ensure all shades are available
- Allow general consumers to create accounts
- Fix app clearing/adding items issue
- Display color number in basket
- Ensure new shades appear
- Restore old education features
- Transfer certificates
- Staff help chat
- Fix picture loading
- Improve swatch quality and display
- Add student option
- Make app fill screen
- Fix sign-in loop
MAXYMOVA
Not enough reviews yet to summarise bugs or requests.
In-app purchases
Wella
No in-app purchases
MAXYMOVA
No in-app purchases
