Wella vs Aucive
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
Wella
Discover hair and nail inspiration and education from top brands. Access a digital shade chart, live chat, and exclusive content. Shop 24/7 with fast, free shipping on qualifying orders and easily reorder products.
- Brand inspiration and education
- Digital shade chart
- Live chat support
- Salon secrets and content
- 24/7 shopping
- Fast, free shipping
- Barcode scanning for reorders
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Introducing the Wella App, your one-stop-shop for all things hair and nails! Get inspired and educated by your favorite brands like Wella Professionals, OPI, Sebastian Professional, Nioxin, Wella ColorCharm, Clairol Professional, ghd and Briogeo. It's like having a hair and nail guru in your pocket! Chat live, check out the digital shade chart, and dive into a treasure trove of content. This app is packed with hair and nail wisdom and salon secrets that'll make you the ultimate style maven. Create a Wellastore account and unlock some seriously cool perks: - Shop 24/7 Fast, Free Shipping on orders over $50 - Scan barcodes for instant reorders - Get ready to rock the hair and nail game like a pro! The Wella App has got your back (and your hair and nails).
Aucive
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Browse, bid, and win at online auctions from your phone. Aucive brings the auction floor to your pocket with real-time bidding, live auction rooms, and instant notifications. Features: - Browse live and upcoming auctions - Place bids with swipe-to-bid - Join live auction rooms with real-time streaming - Set maximum auto-bids so you never miss out - Get push notifications when outbid - Track your bids, watchlist, and won items - Register for auctions and manage your profile Whether it's property, vehicles, livestock, art, or general goods — bid with confidence from anywhere.
Screenshots
Verdict
The clearest difference is update cadence: Aucive at daily against Wella's fortnightly. On price, ads, in-app purchases and device support there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Neither carries in-app purchases, so what you see is what you pay.
Wella ships an update fortnightly, Aucive daily. The most recent releases landed on September 21, 2026 and September 18, 2026 respectively.
| Parameter | Wella | Aucive |
|---|---|---|
| Price | Free | Free |
| Rating | 2.9 (49 ratings) — better | — |
| Positive reviews | 23.7% of reviews | — |
| Number of ratings | 49 — better | — |
| Update frequency | Fortnightly | Daily — better |
| Ads | No | No |
| In-app purchases | No | No |
| Monetization | Free with in-app purchases | — |
| Devices | iPhone, iPad, iPod | iPhone, iPad, iPod |
| Requires iOS | 15.1 | 15.1 |
| Further details — not scored | ||
| Size | 84 MB | 33 MB |
| Age rating | 4+ | 4+ |
| Developer | Wella International Operations Switzerland S.a r.l. | IVESON AUCTIONEERS (PTY) LTD |
In-app purchases
Wella
No in-app purchases
Aucive
No in-app purchases









