Star Program vs Kale
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
Star Program
This app allows users to explore and redeem rewards for their achievements in a sales program. Users can create wish lists and view available prizes to enhance their business experience.
- View thousands of rewards
- Create wish lists
- Redeem credits for prizes
- Track sales program achievements
- Unlock starworthy prizes
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You can earn exciting prizes and experiences in the Star Consultant Program while building your Mary Kay business. Use the Mary Kay Star Program app to easily view thousands of rewards, make Wish Lists, and redeem credits.
Kale
Get rewarded for sharing your opinions on brands you love. This app allows users to earn rewards simply by talking about their favorite brands. It's a straightforward way to monetize your influence and passion.
- Earn rewards
- Talk about brands
- Share opinions
- Brand promotion
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Get paid to post about the brands you already love. Kale is the UGC creator app where everyday people earn real cash, brand deals, and tournament prizes by sharing authentic content on social media. There is no follower minimum, no agencies, no awkward pitching. If you can post a TikTok, Reel, or Story, you can get paid on Kale. Millions paid to creators in the past year. Join the 12,000+ creators earning on Kale every month. GET PAID FOR UGC Top brands pay UGC creators to make short-form content about products they actually use. Pick a brand deal, post on your social, get paid. Kale is built for the creators that agencies often overlook: nano-influencers, micro-creators, college students, side-hustlers, and anyone with a phone and some time. COMPETE IN CREATOR TOURNAMENTS Kale isn't just brand deals. Complete daily actions — check in, share a story, comment, make a purchase, refer a friend — to earn points and coins. Climb the leaderboard. Compete in live tournaments where top creators win exclusive rewards and real cash prizes. WHAT YOU GET • Paid brand deals on demand Hundreds of UGC brand deals from household names. Claim, create, post, get paid. • Tournaments & leaderboards Compete with creators across the country. Top spots win cash prizes and exclusive perks. • Cash, points & rewards Redeem earnings for cash payouts, gift cards, exclusive merch, and limited-edition drops. • Fast, friction-free payouts No invoices. No net-60 terms. No follower-count gatekeeping. Just create, post, cash out. HOW IT WORKS 1. Sign up free — connect your TikTok, Instagram, or YouTube. No follower minimum. 2. Pick a UGC brand deal — active brand challenges, new drops daily. 3. Create authentic content — film a quick UGC video in your voice and style. Real opinions only. 4. Post and get paid — submit for review. Approved posts unlock cash, points, and tournament entries. WHO KALE IS FOR • Aspiring UGC creators looking for their first brand deals • Nano- and micro-influencers tired of agencies ghosting them • College students hunting for a flexible side hustle • Stay-at-home parents wanting extra income from social media • TikTok and Reels creators ready to monetize their content • Anyone tired of posting for free FAQ Q: Do I need a lot of followers to get brand deals? No. Kale was built for UGC creators who don't have a manager, agency, or huge following. If you make authentic content, brands want to work with you. Q: How much can I earn? Earnings vary by brand deal and tournament activity. Kale creators have earned over $5 million in the past year, and top creators have earned $5,000+ in a single month across UGC brand deals, tournament prizes, and rewards. Most creators use Kale as a side hustle alongside their existing income. Q: When do I get paid? Approved content unlocks fast payouts. No invoices, no net-60 waits. Q: What kind of UGC works on Kale? Authentic, in-the-moment content. Quick TikToks, Reels, unboxings, "get ready with me" videos, honest reviews — anything that feels like you. Q: Is Kale free to join? 100% free. No subscriptions, no hidden fees. You earn, you keep what you earn. Q: How are tournaments different from brand deals? Brand deals pay you per post for a specific brand. Tournaments stack points across many actions (check-ins, shares, purchases, comments) — top creators on the leaderboard win cash prizes and exclusive rewards. Download Kale today and join the creators turning everyday social posts into real income. Brand deals, cash prizes, tournaments, and rewards — your creator side hustle starts here.
Screenshots
Verdict
The clearest difference is review sentiment: Kale at 70% against Star Program's 0%. Kale also leads on rating (4.9 vs 2.8) and update cadence (weekly vs every 5 months). Star Program's advantage is iOS requirement (14.1 vs 16.4). On price, ads, in-app purchases and monetization model there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Neither carries in-app purchases, so what you see is what you pay.
Kale holds the better App Store score, 4.9 against 2.8. That said, the two scores are not equally well evidenced: Kale has 6.4K ratings behind it against 32, so its average is the more settled of the two. Written reviews point the same way: 0% of Star Program's written reviews are positive against 70% of Kale's.
Star Program ships an update every 5 months, Kale weekly. The most recent releases landed on June 10, 2026 and September 26, 2026 respectively.
| Parameter | Star Program | Kale |
|---|---|---|
| Price | Free | Free |
| Rating | 2.8 (32 ratings) | 4.9 (6.4K ratings) — better |
| Positive reviews | 0.0% of reviews | 69.8% of reviews — better |
| Number of ratings | 32 | 6.4K — better |
| Update frequency | Every 5 months | Weekly — better |
| Ads | No | No |
| In-app purchases | No | No |
| Monetization | Free | Free |
| Devices | iPhone, iPod — better | iPhone |
| Requires iOS | 14.1 — better | 16.4 |
| Further details — not scored | ||
| Size | 385 MB | 111 MB |
| Age rating | 4+ | 17+ |
| Developer | Mary Kay Inc. | Palette Technologies Inc |
Customer experience
Star Program
Kale
Bugs and requests
Star Program
Not enough reviews yet to summarise bugs or requests.
Kale
Reported bugs
3 issues- Difficulty connecting social media accounts
- Disappearing submitted videos and challenges
- Inconsistent payouts for similar video performance
Requested features
4 requests- More brand partnerships and opportunities
- Clearer guidelines and payout information
- Improved customer support and appeal process
- Ability to repost/edit videos without penalty
In-app purchases
Star Program
No in-app purchases
Kale
No in-app purchases









