Knoops vs Appetite

Our founder Jens Knoops has had a strong relationship with chocolate since his childhood in rural Germany. In 2013, he decided to share his passion and opened the first Knoops store in Rye, East Sussex. Since then, Jens has gone on to open more Knoops stores, built a team of chocolate lovers around him, developed an at-home range of chocolate flakes, and even released a chocolate cookbook. The Knoops concept is based around our carefully curated percentage menu which offers chocolates to suit every taste and mood. We find joy in helping you to discover your perfect chocolate drink, and encourage experimentation with different % chocolates and flavours in a process we call ‘Knoopology’. This process is simple;choose your chocolate %, milk, and extra flavours like sea salt, orange zest or chilli to be made into a hot chocolate, milkshake or iced chocolate. With our app, you can get rewarded for your experimenting with Knoopology by collect points with every drink you buy in our stores.

Appetite is a social dining app for tracking your food journey and sharing it with friends. Save the restaurants you can’t wait to return to, the ones you’re desperate to try, and the hidden gems your friends recommend. Connect with fellow foodies and like-minded diners, and book curated dining experiences worthy of every occasion. Here’s how Appetite works: Find a new favourite - find somewhere good to eat, whenever you need it, using recommendations from your friends Follow your friends - see restaurants you and your friends both want to try or might like, and book meals with them Never forget a great meal - track every meal, restaurant, and memory made, and share your reviews with friends
 In a world of endless doom-scrolling, influencer feeds and AI, people are losing not just trust, but genuine interaction. What people really crave is connection, and few things bring us together like food. That’s where Appetite comes in. Designed by foodies, for foodies, Appetite has been built around bringing us together - real people, real meals, real connection. Our mission is a simple one: to make dining out more social, more authentic, and more fun. So whether you’re a culinary connoisseur or a casual diner, it’s time to share your taste with Appetite. Why choose Appetite: Join a community of foodies across the UK - need a recommendation for a restaurant? There are thousands of foodies lining up to give you their top picks Authenticity, always - real people sharing real meals means authentic reviews you can trust, no fake reviews or influencer hype Every meal should become a Memory - it’s not just about the food, it’s who you share it with. Track where you’ve eaten, what you loved and who you were with It should be easy to eat well with friends - plan meals without the stress. Appetite makes organising dinner with friends as enjoyable as the meal itself Be in the know - from hidden gems to trending restaurants to new dining experiences, Appetite unlocks the top spots you should know about What foodies are saying about Appetite: 

 “A lovely app for foodies to connect and share their favourite food and drink spots” “The best tool for foodies! I love the social-feel of the app and how easy it is to discover new spots” “To see what actual people think makes such a difference.”