Chowit vs SimplyPlate
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
Chowit
Turn everyday purchases into reward dollars and unlock exclusive discounts. Easily pay, reload, and order ahead for quick pickup. Enjoy free favorites by spending your accumulated reward dollars.
- Level up rewards
- Unlock exclusive perks
- Redeem free favorites
- Easy mobile payments
- Order ahead for pickup
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Chowit makes every purchase feel like a win. With cutting-edge mobile payment, ordering, loyalty, and gamified rewards, you can: • Level Up Your Rewards – Turn everyday purchases into reward dollars as you shop. • Unlock Exclusive Perks – Get discounts and offers made just for you. • Redeem Free Favorites – Spend Reward Dollars on the products you love. • Pay & Reload Easily – Simple, secure, and convenient mobile payments. • Skip the Wait – Order ahead for quick pickup in the cafe. **Features vary by location. Chowit is available exclusively at REFRESH express micro markets and full-service dining venues operated by American Food & Vending and American Dining Creations.
SimplyPlate
This app generates personalized weekly meal plans based on your household's dietary needs, preferences, and budget. It includes recipes, grocery lists, and nutritional information, with options to import your own recipes and utilize a cook mode.
- Personalized weekly meal plans
- Customizable dietary goals (calories, protein, etc.)
- Automated, aisle-grouped grocery lists
- Recipe import from links or photos
- Allergy-safe meal planning
- Cook Mode with integrated timers
- Budget-conscious planning
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Eating well shouldn't take planning meetings. SimplyPlate learns how your household actually eats — allergies, tastes, budget, calorie and protein goals — and turns it into a full week of meals with one tap. **A week of meals, planned in seconds** Tell SimplyPlate who's eating and what they love (or won't touch). It builds a balanced week from 1,100+ tested recipes, every one photographed, with cook times that fit your weeknights. **Hits your numbers** Set calorie, protein, carb, fat, or fiber goals and every day lands close — not "roughly." Made for people who take training and nutrition seriously. **Your grocery list writes itself** Every planned meal becomes one consolidated list, grouped by aisle, sized to your household. Send it straight to a Walmart cart in one press, or share it anywhere. **Real budgets, honest numbers** Set a weekly grocery target and the planner respects it — with an at-the-register estimate so there are no checkout surprises. **Bring your own recipes** Paste a link, a TikTok, or a photo of a recipe card and it's in your plan with nutrition and allergens filled in. Cook Mode keeps the screen awake and sets timers from the steps. **Cook once, eat twice** Leftover-friendly dinners become tomorrow's lunch automatically — no extra groceries, no extra cooking. **Allergy-safe by design** Peanut, dairy, gluten, shellfish and more are hard rules, never suggestions. "May contain" is treated as "does." Subscribe to unlock unlimited weekly plans, grocery lists, imports, and Cook Mode. Weekly, monthly, and annual plans; billed through your app store; cancel anytime. Privacy: https://www.simply-plate.com/legal/privacy · Terms: https://www.simply-plate.com/legal/terms · Support: support@simply-plate.com
Screenshots
Verdict
The clearest difference is review sentiment: SimplyPlate at 100% against Chowit's 0%. SimplyPlate also leads on rating (5.0 vs 2.0) and update cadence (every 9 days vs every 6 weeks). Chowit's advantage is in-app purchases (none vs 3) and ratings volume (42 vs 5). On price, ads, device support and iOS requirement there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. SimplyPlate sells 3 in-app purchases, starting at $6.99 per 7 days. Chowit asks for nothing beyond the download.
SimplyPlate holds the better App Store score, 5.0 against 2.0. That said, the two scores are not equally well evidenced: Chowit has 42 ratings behind it against 5, so its average is the more settled of the two. Written reviews point the same way: 0% of Chowit's written reviews are positive against 100% of SimplyPlate's.
Chowit ships an update every 6 weeks, SimplyPlate every 9 days. The most recent releases landed on October 14, 2026 and October 7, 2026 respectively.
| Parameter | Chowit | SimplyPlate |
|---|---|---|
| Price | Free | Free |
| Rating | 2.0 (42 ratings) | 5.0 (5 ratings) — better |
| Positive reviews | 0.0% of reviews | 100.0% of reviews — better |
| Number of ratings | 42 — better | 5 |
| Update frequency | Every 6 weeks | Every 9 days — better |
| Ads | No | No |
| In-app purchases | No — better | Yes |
| Monetization | Free — better | Freemium |
| Devices | iPhone, iPad, iPod — better | iPhone, iPod |
| Requires iOS | 14.2 — better | 15.1 |
| Further details — not scored | ||
| Size | 97 MB | 45 MB |
| Age rating | 4+ | 4+ |
| Developer | American Food & Vending Corp | SimplyPlate |
Customer experience
Chowit
SimplyPlate
In-app purchases
Chowit
No in-app purchases
SimplyPlate
- Weekly$6.997 Days
- Monthly$9.991 Month
- Annual$29.991 Year









