LensDirect vs Sweets by Svea
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
LensDirect
Shop for eyeglasses, sunglasses, and contact lenses at low prices. Virtually try on frames, measure your pupillary distance, and manage contact lens subscriptions. Enjoy free shipping and earn rewards with every purchase.
- Virtual try-on for frames
- Purchase name-brand contact lenses
- Manage contact lens subscriptions
- Measure pupillary distance (PD)
- Free shipping and returns
- Earn LD Rewards
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Our app provides the easiest way to shop for LensDirect vision care products, including eyeglasses, sunglasses, contact lenses, and accessories. But shopping is just the beginning. App benefits/features: - Purchase name-brand contact lenses at a fraction of the cost. - Virtually try on frames anytime, anywhere (For iPhone X and above). - Enjoy free shipping and easy peasy returns. - Easily manage your contact lens subscription. - Measure your pupillary distance (PD) in real-time (For iPhone X and above). - Earn LD Rewards with every purchase. - Receive notifications when you might be running low on contact lenses. - Find the best frames for your face shape with a face scan (For iPhone X and above). Think of LensDirect as your dedicated vision care companion (kinda like your BFFAEAE). Shop for eyewear, contact lenses, and more—all in one place – in the palm of your hands. And yes, our prices are unbelievably low, without compromising quality or service. Here’s the deal though: We use Apple’s TrueDepth API. To use these features, users must agree to LensDirect’s terms and conditions of use. Only when using the LensDirect app does the TrueDepth feature analyze multiple data points on the user’s face. Once the analysis is done, it’s over. We do not save or store any face scan data or share it with third parties. We take privacy seriously. With our free Pupillary Distance (PD) and facial width measurement scan, when the user selects ‘Okay’ – the user is agreeing to give us access to use the camera on your face and measure facial features. Remember, we don’t store or share those results without your permission. Once the measurements are completed, the user has the choice to share those with whomever (hopefully us, so we can give you the best optical shopping experience). With our Virtual Try-On technology, when you tap ‘Okay’ – you’re agreeing to give us access to your camera and to measure your features. Once it’s done, it’s gone. We do not store or share that data with any third party. Terms & Conditions of Use: https://www.lensdirect.com/terms-and-conditions Privacy Policy: https://www.lensdirect.com/privacy-policy
Sweets by Svea
Discover and order a curated selection of Swedish sweets. Browse chocolates, candies, and special confections with detailed descriptions and exclusive in-app offers. Stay updated on new arrivals and seasonal treats.
- Discover Swedish sweets
- Order from home
- Variety of chocolates and candies
- User-friendly interface
- Exclusive in-app promotions
- New arrivals and seasonal treats
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Welcome to Sweets by Svea, your ultimate destination for a delightful range of Swedish sweets. Our app makes it easier than ever to discover, order, and enjoy our carefully curated selection of sweets from the comfort of your home. Indulge in a variety of options, from chocolates and candies to special confections, all crafted with quality ingredients. With our user-friendly interface, you can effortlessly navigate through categories, view detailed product descriptions, and access exclusive in-app promotions and offers. Plus, stay updated with new arrivals and seasonal treats. Download now and satisfy your sweet cravings with Sweets by Svea, where quality meets taste in every bite.
Screenshots
Verdict
LensDirect and Sweets by Svea both sit at 4.7 stars, but that hides the real split: 56% of LensDirect's written reviews are positive against 0% of Sweets by Svea's. LensDirect also leads on update cadence (every 10 days vs every 4 months) and ratings volume (654 vs 107). Sweets by Svea's advantage is monetization model (free vs free with in-app purchases) and iOS requirement (14.0 vs 18.0). On price, rating, ads and in-app purchases there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Neither carries in-app purchases, so what you see is what you pay.
On the App Store both sit at effectively the same score — 4.7 for LensDirect against 4.8 for Sweets by Svea. That said, the two scores are not equally well evidenced: LensDirect has 654 ratings behind it against 107, so its average is the more settled of the two. Written reviews are what separate them: 56% of LensDirect's written reviews are positive against 0% of Sweets by Svea's.
LensDirect ships an update every 10 days, Sweets by Svea every 4 months. The most recent releases landed on October 25, 2026 and October 24, 2026 respectively.
| Parameter | LensDirect | Sweets by Svea |
|---|---|---|
| Price | Free | Free |
| Rating | 4.7 (654 ratings) | 4.8 (107 ratings) — better |
| Positive reviews | 55.6% of reviews — better | 0.0% of reviews |
| Number of ratings | 654 — better | 107 |
| Update frequency | Every 10 days — better | Every 4 months |
| Ads | No | No |
| In-app purchases | No | No |
| Monetization | Free with in-app purchases | Free — better |
| Devices | iPhone | iPhone, iPod — better |
| Requires iOS | 18.0 | 14.0 — better |
| Further details — not scored | ||
| Size | 90 MB | 55 MB |
| Age rating | 4+ | 17+ |
| Developer | LensDirect LLC | LL Marketing & Consulting AB |
Customer experience
LensDirect
Sweets by Svea
In-app purchases
LensDirect
No in-app purchases
Sweets by Svea
No in-app purchases









