Frankies Bikinis vs SoHo Direct
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
Frankies Bikinis
Shop the latest swimwear, dresses, loungewear, and activewear from a popular clothing brand. Get exclusive discounts and early access to new collection launches. Enjoy a seamless and secure checkout experience.
- Shop new arrivals
- Exclusive discounts
- Early access to launches
- Swimwear, dresses, loungewear, activewear
- Secure and easy checkout
- First-to-know notifications
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Download the Frankies Bikinis app to access exclusive discounts, early access to collection launches. Everything you love, right at your fingertips. EASY BROWSING Shop the freshest new arrivals across our entire catalog including swimwear, dresses, loungewear, active and more. EXCLUSIVE ACCESS Be first to know about exclusive offers and launches through first-to-know notifications and app-user-only early access. SECURE CHECKOUT IN A FLASH Tap, swipe, shop and secure your new products in an instant with our super easy checkout.
SoHo Direct
Shop fashion from top SoHo stores and receive your items the same day. Browse real inventory, combine items from multiple retailers, and track your order live from pickup to delivery. Enjoy fast, convenient shopping with a flat delivery fee.
- Shop multiple SoHo stores in one order
- Browse real inventory and stock
- Flat $10 delivery fee
- Live order tracking
- Direct shopper messaging
- New arrivals and trending styles
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SoHo Direct — Fashion Delivered Fast Shop SoHo's best stores and get it delivered the same day. Browse real inventory from Aritzia, Lululemon, Zara, Alo, Banana Republic, Bloomingdales, and more, all in one app. Order from a single store or combine items from several. It's your call. A SoHo Direct shopper picks up your order and brings it straight to your door, usually within 60 to 180 minutes. WHY SOHO DIRECT Shop multiple SoHo stores in one order Real prices, real stock, right now $10 flat delivery fee, no surprises Track your order live from pickup to delivery Message your shopper directly in the app New arrivals and trending styles updated regularly HOW IT WORKS Browse stores or search for what you want Add items from any store to your cart Checkout securely with Apple Pay Track your shopper in real time Get your order delivered same day SoHo Direct brings the best of SoHo shopping straight to your door. No walking, no waiting days for shipping, just SoHo at your door.
Screenshots
Verdict
The clearest difference is ratings volume: Frankies Bikinis at 395 against SoHo Direct's 9. Frankies Bikinis also leads on update cadence (every 10 days vs monthly) and iOS requirement (16.4 vs 26.1). SoHo Direct's advantage is review sentiment (100% vs 80%). On price, rating, ads and in-app purchases there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Neither carries in-app purchases, so what you see is what you pay.
On the App Store both sit at effectively the same score — 4.9 for Frankies Bikinis against 5.0 for SoHo Direct. That said, the two scores are not equally well evidenced: Frankies Bikinis has 395 ratings behind it against 9, so its average is the more settled of the two. Written reviews are what separate them: 80% of Frankies Bikinis's written reviews are positive against 100% of SoHo Direct's.
Frankies Bikinis ships an update every 10 days, SoHo Direct monthly. The most recent releases landed on November 3, 2026 and November 5, 2026 respectively.
| Parameter | Frankies Bikinis | SoHo Direct |
|---|---|---|
| Price | Free | Free |
| Rating | 4.9 (395 ratings) | 5.0 (9 ratings) — better |
| Positive reviews | 80.0% of reviews | 100.0% of reviews — better |
| Number of ratings | 395 — better | 9 |
| Update frequency | Every 10 days — better | Monthly |
| Ads | No | No |
| In-app purchases | No | No |
| Monetization | Free | Free |
| Devices | iPhone | iPhone |
| Requires iOS | 16.4 — better | 26.1 |
| Further details — not scored | ||
| Size | 91 MB | 21 MB |
| Age rating | 4+ | 4+ |
| Developer | Frankies Bikinis | Brian Ferrari |
Customer experience
Frankies Bikinis
SoHo Direct
In-app purchases
Frankies Bikinis
No in-app purchases
SoHo Direct
No in-app purchases








