BNTO vs SoHo Direct
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
BNTO
This app offers a fashion rental subscription service powered by AI. Access a rotating wardrobe of clothing from global brands, receive personalized styling advice, and purchase items at a discount. Enjoy a sustainable and budget-friendly way to refresh your style.
- AI-powered personal stylist
- Rent 6 items monthly
- Purchase favorites at discount
- Personalized fashion advice
- Bonus credits for rentals
- Free shipping and returns
- Guaranteed cleaning
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BNTO is a subscription clothing rental service that brings personalized fashion styling to your everyday wardrobe. Discover 240+ carefully curated brands—from everyday essentials to elevated fashion labels—all styled to your taste by AI. Choose your styles, wear them all month, and send back the rest. No late fees, no damage fees—just fashion, simplified.
SoHo Direct
Shop fashion from top SoHo stores and receive your items the same day. Browse real inventory, combine items from multiple retailers, and track your order live from pickup to delivery. Enjoy fast, convenient shopping with a flat delivery fee.
- Shop multiple SoHo stores in one order
- Browse real inventory and stock
- Flat $10 delivery fee
- Live order tracking
- Direct shopper messaging
- New arrivals and trending styles
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SoHo Direct — Fashion Delivered Fast Shop SoHo's best stores and get it delivered the same day. Browse real inventory from Aritzia, Lululemon, Zara, Alo, Banana Republic, Bloomingdales, and more, all in one app. Order from a single store or combine items from several. It's your call. A SoHo Direct shopper picks up your order and brings it straight to your door, usually within 60 to 180 minutes. WHY SOHO DIRECT Shop multiple SoHo stores in one order Real prices, real stock, right now $10 flat delivery fee, no surprises Track your order live from pickup to delivery Message your shopper directly in the app New arrivals and trending styles updated regularly HOW IT WORKS Browse stores or search for what you want Add items from any store to your cart Checkout securely with Apple Pay Track your shopper in real time Get your order delivered same day SoHo Direct brings the best of SoHo shopping straight to your door. No walking, no waiting days for shipping, just SoHo at your door.
Screenshots
Verdict
The clearest difference is monetization model: SoHo Direct at free against BNTO's subscription. SoHo Direct also leads on review sentiment (100% vs 65%). BNTO's advantage is ratings volume (1.3K vs 7) and iOS requirement (15.1 vs 26.1). On price, rating, ads and in-app purchases there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Neither carries in-app purchases, so what you see is what you pay.
On the App Store both sit at effectively the same score — 4.9 for BNTO against 5.0 for SoHo Direct. That said, the two scores are not equally well evidenced: BNTO has 1.3K ratings behind it against 7, so its average is the more settled of the two. Written reviews are what separate them: 65% of BNTO's written reviews are positive against 100% of SoHo Direct's.
| Parameter | BNTO | SoHo Direct |
|---|---|---|
| Price | Free | Free |
| Rating | 4.9 (1.3K ratings) | 5.0 (7 ratings) — better |
| Positive reviews | 64.6% of reviews | 100.0% of reviews — better |
| Number of ratings | 1.3K — better | 7 |
| Update frequency | Every 9 days | — |
| Ads | No | No |
| In-app purchases | No | No |
| Monetization | Subscription | Free — better |
| Devices | iPhone, iPod — better | iPhone |
| Requires iOS | 15.1 — better | 26.1 |
| Further details — not scored | ||
| Size | 55 MB | 20 MB |
| Age rating | 4+ | 4+ |
| Developer | VIAVIA Corporation | Brian Ferrari |
Customer experience
BNTO
SoHo Direct
In-app purchases
BNTO
No in-app purchases
SoHo Direct
No in-app purchases
